YouTube is introducing “Presents, Powered by Jewels,” which lets individuals help creators throughout vertical livestreams.
This alerts YouTube’s push into the digital gifting area that TikTok has capitalized on for years.
Key Options
“Presents, Powered by Jewels,” is available for members of the YouTube Companion Program in the US and gives new methods to earn cash from reside content material.
The brand new gifting system introduces two digital currencies: Jewels for viewers and Rubies for creators.
Viewers should buy Jewels in bundles to ship animated presents that seem as overlays throughout vertical livestreams.
This function is just like TikTok’s common present animations that happen throughout reside periods.
Earnings
Creators earn Rubies from these presents, with every Ruby price one cent in actual forex.
For instance, if a creator receives 100 Rubies, they earn $1.
To incentivize adoption, YouTube gives a 50% bonus on present earnings (as much as $1,000 per 30 days) to certified creators for the primary three months.
This bonus construction seems designed to draw creators who may at present be prioritizing TikTok livestreams for his or her digital gifting income.
Technical Necessities
The function is at present restricted to:
- Vertical format livestreams solely
- U.S.-based creators within the YouTube Companion Program
- Creators who’ve accepted the Digital Gadgets Module
- U.S.-based viewers for buying Jewels
Solely cellular app customers can purchase and ship presents, however creators can obtain them whereas streaming instantly on YouTube or via third-party software program.
Retiring Tremendous Stickers
YouTube is phasing out Tremendous Stickers for vertical livestreams with the introduction of presents.
As soon as creators allow presents on their channels, Tremendous Stickers will now not be accessible for his or her vertical reside content material.
In contrast to conventional monetization options corresponding to Tremendous Chats and channel memberships, presents don’t have a set income share since their costs can range primarily based on bundle pricing and promotional gives.
Wanting Forward
YouTube is beta testing “Presents, Powered by Jewels” in the US and plans to roll it out to extra international locations quickly.
You’ll be able to allow gifting via the Earn hub in YouTube Studio.
This launch represents YouTube’s direct problem to TikTok’s reside streaming monetization.
Whereas TikTok has the sting in digital gifting, YouTube’s massive consumer base and monetization infrastructure might make it a robust competitor.
Featured Picture: Screenshot from help.google.com, November 2024.
