A new report launched by Rand Fishkin at Sparktoro with the assistance of Datos’ panel measure internet browser exercise confirmed that about 1/third of lively internet customers do not use Google all that a lot, by that a lot it means they solely do 1-20X searches per thirty days.
The information Rand put collectively is attention-grabbing, it not solely exhibits you ways a lot customers use Google however what they’re doing on Google.
It says that the American desktop internet customers in 2024 carried out, on common, 126 distinctive Google searches every month and the median was 53 Google searches per thirty days. From that Rand mentioned, “5.35 billion people are lively on the Web every month (GWI), and that ~81% of Web customers carry out use a search engine a minimum of as soon as a month.”
Rand’s quantity is that Google does 5.9 trillion searches yearly, which jives with Google’s over 5 trillion searches per year – however I believe Google would have mentioned, nearly 6 trillion and never over 5 trillion. So perhaps Rand’s numbers are a tad excessive?
Right here is the breakdown of how a lot lively internet customers truly use Google Search:
Extra attention-grabbing to me is what these customers do when on Google Search:
87% use Google.com, nearly 11% spend their time on Google Picture Search (I nearly by no means use Google Photographs), Google Maps (internet, not apps) 0.64%, Google Information 0.38% and Google Procuring solely 0.23%.
The research goes approach deeper, so I like to recommend you try Rand’s story over here and let me know your largest takeaway.
Discussion board dialogue at LinkedIn.
