Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and so forth.).
On this publish, we’ll share a handful of profitable content material advertising examples you should use as frameworks. I’ll additionally focus on why they work and supply actionable ideas that can assist you implement these frameworks in your content marketing technique.
To make this information actionable for any enterprise, we’ll present you varied content material examples from totally different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).
Instance #1: UGC From Manus
You’ve in all probability seen examples of UGC content material and advertisements for ecommerce firms, however only a few B2B or SaaS companies have successfully leveraged UGC content material.
Manus is an exception.
They’ve a handful of brand name ambassadors posting on LinkedIn about why the product is a greater different to different choices and even screenshots and movies of how the instrument works.
Right here’s an incredible instance the place an influencer explains the right way to clear up a particular ache level with the product:
Right here’s an incredible instance the place an influencer explains why it’s higher than different alternate options:
If you wish to duplicate their success, take a look at your present record of consumers and spotlight those that occur to be influencers.
In case you’re primarily utilizing Instagram, you should use a instrument like IGFollow to download the list of followers from the platform. Sadly, it doesn’t present you the follower depend, so that you’ll have to rent a VA to notate the follower depend for every of your followers.
If what you are promoting is B2B, use your CRM knowledge to search out the LinkedIn profiles of all of your clients after which attain out to these with probably the most followers on LinkedIn.
Subsequent, attain out and ask these clients to create content material for you.
For DTC merchandise, you may ask the client to publish a publish discussing how they use the product to unravel a specific downside and the way it’s totally different from competing merchandise.
For B2B merchandise, ask the client to share how they use the product to unravel a particular ache level (e.g., why are they paying for it?). You may also ask them to clarify why they selected your product over different choices.
Instance #2: Video Content material From Ahrefs
Most software program firms battle with video advertising for one in all two causes:
- Poor views/engagement: Usually the content material doesn’t earn views as a result of the chosen subject isn’t nicely suited to video, or the subject was poorly framed for YouTube.
- Loads of views however no conversions: In case you publish an entertaining problem video, it’d earn views, however these views might not convert. This downside usually happens as a result of the viewers the video attracts aren’t the appropriate viewers (e.g., they’re youngsters). Or it could be that the video merely doesn’t present the product’s worth.
Ahrefs is an exception. They’ve mastered video content material as their movies test the entire following packing containers:
- Nicely framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or sport video)
- Attracts the perfect viewers: The video matters nonetheless appeal to their splendid viewers (search engine marketing professionals)
- Exhibits the product as an answer: Whether or not it’s a tutorial or problem video, they at all times present the right way to clear up a particular downside utilizing Ahrefs.
For instance, take a look at the video “I Tried to Rank #1 on Google in 24 Hours.”
You’ll see that it matches all three of the standards talked about above.
In case you quick ahead to about 9:20, you’ll see that the presenter even mentions:
“So I wasted a bunch of time making an attempt to do that manually and fully forgot that there’s this report in Ahrefs known as “Additionally Discuss About” which is exhibiting us matters that the highest 10 pages for running a blog ideas are speaking about.”
Merely attracting the appropriate clients to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.
I must also point out that not each video wants to suit a problem or “clickable” format.
In case you kind by Ahrefs’ hottest movies, they dominate with tutorials.
Ahrefs’ tutorial movies work as a result of:
- They choose fashionable matters: Some matters require extra visible demonstration and are due to this fact higher suited to video than others. Earlier than making a tutorial video, see if some other movies have excessive view counts for that subject.
- They ship the content material in easy language, with clear visible examples, and straightforward step-by-step actionable directions. It might appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it straightforward to know.
Right here’s an incredible instance of one in all their movies:
Instance #3: Video Content material From BPN
BPN is a complement firm based by YouTuber Nick Naked, and so they created a separate YouTube channel for the BPN model. They movie “day within the life” movies on this channel that includes totally different athletes.
The movies have been massively profitable, with probably the most profitable but producing over 800,000 views within the first 8 months.
BPN is a wonderful of video content material advertising instance as a result of:
- The movies comply with a confirmed entertaining format (the “day within the life” format does nicely on YouTube).
- The movies appeal to BPN’s target market (hybrid athletes).
- The movies present the worth of the product. The athlete’s weight loss plan is a significant phase that somebody watching a “day within the life” video needs to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Folks watching this video in all probability wish to be just like the athlete, so shopping for the complement is a no brainer.
So even if in case you have a DTC product, this can be a nice method to create entertaining movies whereas additionally exhibiting how your product solves a ache level.
Instance #4: Private Branding From Carry
Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry.
The truth is, he validated his startup concept with a single Tweet.
If you wish to build a personal brand to generate leads to your firm, first choose your area of interest.
Ankur’s firm is within the private finance trade, so he usually writes about private finance. He wasn’t a private finance professional when he first began writing about it, so he simply shared what he was studying.
Right here’s an instance of a private finance associated publish you may discover in his feed:
Nonetheless, to assist extra folks discover his content material, he additionally wrote about broader entrepreneurship matters.
He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which might deepen your relationships with followers.
In case you’re simply getting began, preserve the vast majority of your content material related to your area of interest. Nonetheless, nonetheless embody some broader curiosity matters to generate consciousness and some private posts so that folks can get to know you.
Even when you’re an worker at an organization, you may nonetheless construct your individual private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.
Private branding might seem to be an unorthodox type of content material advertising, however it’s going to show you how to construct deep relationships together with your viewers, which might be extra impactful than weblog content material from a faceless model.
Ankur’s firm, Carry, is proof of the ability of non-public branding.
As talked about in our marketing trends information, there are many AI instruments to present “how-to” recommendation. In the present day, folks care extra about who the content material is coming from.
Instance #5: Podcast Content material From Hampton
Loads of firms have podcasts, however only a few succeed.
Hampton is an exception. It’s a group of excessive net-worth entrepreneurs, and the group members are the principle worth of the membership.
So slightly than merely speaking about “how-to” or development associated content material, they function the tales of their members.
If listeners wish to join with the opposite members, it’s a no brainer to affix Hampton.
The podcast can be uniquely attention-grabbing for just a few causes:
- The persons are distinctive: Lots of the Hampton members are previously-unknown entrepreneurs which are value eight, 9, and even ten figures.
- The angle is exclusive: Loads of enterprise podcasts focus on the right way to get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members clear up). This podcast discusses what these entrepreneurs do with their wealth.
- The private/transparency component: As a substitute of discussing how-to matters you might search on ChatGPT, every episode shares an individual’s distinctive story (which has often by no means been informed earlier than). They get very private and speak about how cash has impacted their lives, relationships, and psychological wellbeing.
For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unimaginable wealth by way of her enterprise and navigated a divorce.
Or this episode the place they mentioned the melancholy following an enormous sale:
So when you’re serious about beginning a podcast to your model, ask your self these questions:
- Who? In case you’re doing a visitor podcast, don’t simply interview the preferred trade specialists. Interview under-the-radar folks with attention-grabbing tales which have by no means been informed. You will discover these folks at trade occasions and thru your community.
- What’s the angle? Folks wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining by way of compelling storytelling by asking friends private/deep questions and even delicate cash stats.
- How can we make it entertaining? Even when it’s a B2B podcast, folks wish to be entertained or impressed. Sam does this by asking friends private/not often mentioned questions. You might do that by asking folks to be weak and share actual numbers and stats.
- Will it convert? Your podcast ought to clear up a fraction of the ache level that your actual product solves. For instance, listening to at least one Hampton member’s story could be nice, however if you wish to join with them one-on-one and meet tons of of different comparable folks, you need to be part of. However when you preferred the podcast and wish extra, it’s a no brainer to transform.
Quick kind content material often generates quite a lot of engagement, however doesn’t essentially convert viewers into clients.
Nonetheless, founder Alex Lourdes has grown seven eating places by way of TikTok.
She posts each day about her private life, and lots of movies present behind the scenes actions at her eating places.
Alex additionally makes use of TikTok to handle widespread buyer complaints, introduce new flavors, and make different bulletins.
The truth is, you’ll not often see a video the place her eating places aren’t one way or the other built-in into the content material.
Quick kind content material is usually shrugged off as a gimmicky advertising hack that drives vainness metrics, however not conversions. Nonetheless, throughout the TikTok ban, Alex revealed that it has been accountable for almost all of her development.
The important thing to creating quick kind content material drive conversions is making your services or products the principle focus of your content material. Listed below are just a few methods you are able to do this:
- Share behind the scenes content material
- Adapt fashionable/trending codecs to your merchandise/providers
- Reply buyer questions
Instance #7: Weblog Content material From Shopify
search engine marketing visitors remains to be helpful in 2025 as a result of, not like social media platforms, you may goal a key phrase for a particular ache level your product/service solves.
Subsequently, search engine marketing often drives far more certified visitors as searchers are often in-market and actively in search of your resolution.
Whereas search engine marketing has modified with the evolution of AI, Shopify is a wonderful instance of a model that continues to dominate search engine marketing with its weblog content material.
Right here are some things Shopify does very nicely that enables them to proceed to remain related within the search outcomes:
- Topical authority: As a substitute of simply writing a weblog publish for one essential subject, Shopify has weblog posts on all subtopics associated to that topic. By totally protecting your complete subject, engines like google imagine that you’re the final word authority on the subject, serving to all associated content material rank larger.
Shopify additionally internally hyperlinks to the entire different associated posts on the backside of the web page in order that it’s straightforward for engines like google and customers to search out them.
- Easy language: Shopify makes use of easy language to clarify every idea. Ideally, write on a fifth grade studying degree.
- Distinctive examples: Shopify makes use of loads of examples to help and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers usually copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and offers readers distinctive worth.
- Embody FAQs: To maximise search quantity, they embody an inventory of FAQs on the backside of the web page. This helps Shopify additionally rank for “Folks Additionally Requested” questions.
So when you’re writing a weblog publish, search the key phrase on Google, take a look at the “Folks Additionally Requested” questions, after which embody an FAQ part on the backside of the weblog publish. There are additionally instruments like Ahrefs that may present you an inventory of those FAQs.
- Clear format: Serps wish to give customers an incredible expertise. Shopify delivers a wonderful expertise as you will have a desk of contents within the sidebar, making it straightforward to leap to particular sections. The sentences are additionally quick and the subheaders make it straightforward to skim.
To dominate search engine marketing in 2025, you additionally want hyperlinks, as engines like google choose your web site’s authority based totally on the variety of different high quality web sites linking to you.
As a big model, Shopify has many hyperlinks from different top quality web sites.
When you have a brand new web site or low authority, you may earn hyperlinks organically by offering distinctive knowledge, aggregating attention-grabbing statistics, and collaborating with different trade specialists.
Instance #8: Case Research From Kit
Many case research don’t work as a result of they show a service or instrument works however don’t present actionable info to unravel their downside (aside from shopping for the instrument or service).
If there aren’t any motion objects (aside from shopping for the instrument), readers aren’t going to take the time to learn the case research.
As a substitute, reframe your case research to handle the right way to clear up a particular ache level after which weave in how your product helped them accomplish that objective.
Equipment is a good instance of a model that has mastered the case research.
It’s an electronic mail advertising platform for creators, and right here’s only one instance of a case research they wrote about how a YouTuber used lead magnets to construct his electronic mail record.
You possibly can see that this subject (constructing an electronic mail record) is a ache level that a lot of Equipment’s customers face and it’s an issue that Equipment solves.
Additionally, the fantastic thing about case research is that that includes your individual clients ensures you appeal to the eye of your splendid clients.
Even when readers don’t instantly join Equipment, it nonetheless offers helpful, actionable info, leaving an incredible first impression of Equipment, making them extra more likely to come again (and finally convert).
As a substitute of making an attempt to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion objects of precisely how they solved a particular ache level utilizing your services or products.
Embody screenshots, templates, and useful graphics to make it straightforward for readers to duplicate the outcome (even when they don’t purchase your product).
As a substitute of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product.
Instance #9: Webinars From Neil Patel
Webinars are sometimes thought-about dated, however Neil Patel just lately revealed on a podcast that webinars nonetheless drive the vast majority of leads for his 9 determine advertising company.
He’s run loads of A/B assessments and shared that the important thing to webinar success is choosing the right subject.
Particularly, choose a subject that’s most related to your splendid viewers – not essentially the subject that may generate probably the most views.
For instance, a webinar titled “Learn how to do search engine marketing for a brand new web site” would generate quite a lot of signups, however most individuals with new web sites don’t have the finances to rent a advertising company.
As a substitute, they aim far more area of interest matters like:
- “Learn how to turn out to be an AI-Prepared CMO”
- “Learn how to Maximize GA4”
These matters generated fewer signups however drove extra certified leads from Fortune 500 firms.
In the course of the webinar, lay out the step-by-step playbook you employ to unravel the issue to your clients.
Some folks will implement it themselves, however many will merely rent your workforce to do it or buy your product to automate the method.
You possibly can watch a replay of one in all his webinars to see how he positions the content material.
Neil additionally makes use of Apollo to complement the lead knowledge gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the workforce is there if they need assist.
In case you’ve tried webinars prior to now and haven’t had a lot success, attempt it once more.
In case you’re struggling to get signups, take into account partnering with one other extra established trade professional or a parallel firm.
These partnerships may also help you generate extra signups and attain a brand new viewers.
Instance #10: Free Sources From HubSpot
Templates, instruments, and knowledge may not seem to be a content material advertising instance, however they accomplish the identical objective as content material – they bring about your splendid buyer to you.
Free sources are sometimes much more efficient than content material as a result of they’re much more useful to the person.
Content material tells you what to do, however instruments and templates do the work for you.
Free sources additionally permit you to accumulate the prospect’s emails in trade for the useful resource.
HubSpot has mastered the artwork of providing free instruments for just a few causes.
First, they at all times hyperlink to related free sources of their weblog posts. So as a substitute of simply publishing the free instrument in your web site’s “sources” web page, establish all related weblog posts and add a CTA contained in the weblog publish to obtain the lead magnet.
For instance, on their newbie’s content material advertising information, they’ve a CTA within the nook pitching their free content material advertising workbook:
In addition they embed free sources all through their weblog posts:
HubSpot additionally provides quite a lot of lead magnets, together with:
- Instruments
- Templates
- Checklists
- Ebooks
- Quizzes
- Surveys/Knowledge research
In case you’re not sure what sort of free useful resource to supply, a guidelines or template is the best method to get began.
Have a look at your present weblog posts and make a guidelines or template that turns the knowledge within the weblog publish into motion objects.
For instance, if in case you have a weblog publish titled “the right way to begin an influencer advertising program,” embody a guidelines that provides them step-by-step motion objects.
Begin with a objective to create one further free useful resource monthly.
Over time, you’ll construct a financial institution of free sources to attach every weblog publish to a related lead magnet. These sources will show you how to convert a better share of your visitors into leads, which improve the general ROI of your content material advertising efforts with out rising the work required.
Need Extra Assist With Your Content material Advertising and marketing?
These are only a few content material advertising examples that can assist you get began, however it’s good to produce other folks to brainstorm with or run your concepts by.
Whether or not you’re working in an organization or as a solopreneur, that isn’t at all times an choice.
That’s why we created Copyblogger Academy. It’s a course and group of entrepreneurs leveling up their abilities.
With 9 programs on content material advertising, search engine marketing, electronic mail advertising, private branding, and different vital abilities, it provides you the instruments you want to succeed. The group can be there to help you, with accountability periods with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to publish your work and ask for suggestions within the chat.
You possibly can check out Copyblogger Academy danger free right now. In case you aren’t 100% happy, we’ll offer you a full refund within the first 30 days. In case you take this primary motion step right now, you’re future self will thanks!
