As a content creator, I do know model identification is all the pieces. My viewers desires to know what makes me totally different, why I create content material, why they need to belief the data I put out, and why I would promote a services or products.
The identical is true for corporations. Along with the data above, individuals who discover your organization on-line need to find out about your mission, imaginative and prescient, and how one can assist them resolve their issues.
One of the best ways to convey all this and set up a strong model identification is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.
Unsure what an organization profile is or the right way to create one? Don’t fret — I received you lined with a breakdown of all the pieces you should find out about constructing an organization profile.
What’s an organization profile?
An organization profile introduces a enterprise’s mission, objectives, imaginative and prescient, and historical past. Usually, a profile consists of an ‘About Us’ part that narrates how the corporate was based and its whys, and a piece that introduces management crew members.
An organization profile serves a number of functions, however two of its main objectives are to attach with clients and entice traders for funding alternatives.
Why Firm Profiles Are Essential
As you’ll be able to see on my profile, firm profiles transcend an everyday About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.
A easy About web page would usually solely embody a quick overview of who the corporate is and some extent of contact.
Your organization profile would present your organization’s beginnings and why you proceed to serve clients. Primarily, it humanizes your model. Moreover, an organization profile:
1. Differentiates Your Model
Based on my profile, my model‘s story began with my sister’s Sailor Moon VHS tapes. These tapes finally led me to create content material centered round anime and totally different “nerdy” leisure elements.
My model’s story is in contrast to every other, and the identical goes for yours. No two corporations have the identical founding story or purpose for current.
Your historical past and values are integral elements of your brand positioning technique, and an organization profile is the place you’ll be able to point out this info with out feeling such as you‘re speaking somebody’s ear off.
2. Can Justify a Greater Value Level.
An organization profile is an ideal alternative to point out the work that goes on behind the scenes, thus justifying why your costs could also be greater than others in your business.
For instance, luxurious style home Prada’s company profile emphasizes the corporate makes use of uncooked supplies which might be meticulously sourced and completely produced for the style home.
This creates a way that you just’re paying extra for higher-quality objects. It additionally explains why I can by no means afford them.
3. Builds Your Status.
My content material creator profile emphasizes that I‘ve been an anime fan since childhood and exhibits how I developed my expertise for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.
My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a repute I maintain dearly.
Take into consideration what you need your organization’s repute to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?
You may construct your repute by advertising and marketing, service, and gross sales campaigns, however it all begins with a well-curated profile.
Methods to Write a Firm Profile in 11 Steps
- Begin with an organization profile template.
- State the aim of the corporate profile.
- Determine in your firm profile design.
- Inform your story & be genuine.
- Add your organization’s mission assertion.
- Write your organization’s historical past.
- Describe the services you supply.
- Identify the awards your organization has acquired.
- Add your buyer’s testimonials.
- Embrace a name to motion.
- Add your organization’s contact info.
You didn‘t suppose I’d let you know what an organization profile is and not let you know the right way to write one, did you? Haven’t any worry, listed here are 11 steps to information you on the right way to write your organization profile.
1. Begin with an organization profile template.
No want to begin from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Download these templates for free and comply with the subsequent steps on this article.
2. State the aim of the corporate profile.
Your assertion should align with what you‘re making an attempt to perform. Let’s say your aim is to draw traders. In that case, it is best to embody:
- Your corporation’s efficiency
- The worth of the merchandise you promote
- The corporate’s income
However, if you wish to entice clients, it is best so as to add the corporate values to your profile.
The aim of an organization profile ought to act as your information all through the method, so take your time on it.
3. Determine on the format or fashion.
Have you ever ever clicked off a web page as a result of its format or fashion was too jarring or troublesome to navigate? In that case, you understand first-hand how necessary the correct fashion and format is to an organization profile.
When designing your profile, contemplate your viewers. For instance, it‘s greatest to stay to the standard format for an accounting agency. That’s, checklist the corporate’s achievements and awards.
However, should you’re in a style or social media advertising and marketing agency, you need to be inventive and visible.
I really like the homepage for Dept, a marketing technology company with an progressive and visible homepage that aligns with its provides and exhibits off its creativity.
Do not be afraid to experiment or go wild along with your concepts so long as they resonate along with your audience.
4. Inform your story & be genuine.
One million different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you’re.
Be susceptible and inform them why you began your corporation.
For instance, certainly one of my favourite manufacturers, Thursday, could be very candid about why it began promoting boots. Thursday’s profile says:
“Thursday was constructed out of our personal frustration. Clunky work boots or delicate style boots? Low-cost footwear that crumble after just a few wears, or extremely overpriced footwear? It did not appear proper that we needed to make these trade-offs. There needed to be an alternative choice.”
What impressed you? Share the dangerous and the great – it mustn’t be glamorous. It solely must be genuine.
5. Add your organization’s mission assertion.
If you do not have a mission statement, it‘s time to craft one. Writing a mission assertion in your firm isn’t as scary because it sounds, and there’s no have to overthink it.
When crafting a mission assertion, I take into consideration these three questions:
- Who you serve – your goal client
- How do you do it – what services or products do you present to unravel their issues?
- What makes you totally different – why ought to your shoppers purchase from you or belief you over your opponents?
Let your solutions information your assertion.
6. Write your organization’s historical past.
Rising up, I at all times thought historical past was boring — however that‘s not at all times the case concerning an organization’s historical past. As I mentioned, each firm has a singular story, and detailing your wealthy historical past is an effective way to face out.
Simply make sure you recount your story chronologically; in any other case, it can confuse your readers. You are able to do it in a paragraph or a timeline format if it exhibits a circulate.
One other tip is to do not forget that much less will be extra. As tempting as it’s to share all of your milestones, keep on with the main ones to keep away from overwhelming the reader.
7. Describe the services you supply.
The subsequent step is to explain what your organization provides. You may select just a few of your greatest services or products and provides an in-depth description or just checklist all the pieces your corporation provides.
8. Identify the awards your organization has acquired.
When you’ve got acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a purpose to belief you.
9. Add your buyer’s testimonials.
Your clients could take all the pieces you say with a grain of salt, however they may imagine different clients who’ve used your merchandise. This is a wonderful strategy to promote your corporation with out having your services or products come off as hard-sell.
In the event you‘re a B2C enterprise, merely embody a few of your buyer’s greatest quotes tied along with your greatest worth merchandise. In the event you’re a B2B enterprise, have a testimonial from essentially the most outstanding shopper in your profile.
Hedley & Bennett, a restaurant put on firm, options buyer evaluations and testimonials on its homepage.
10. Embrace a name to motion.
Whereas not necessary, I strongly counsel a name to motion as a result of it might solely assist. It may urge folks to guide an appointment, make a purchase order, and many others.
Take into consideration what you need the readers to do after studying the profile — go to your department, try your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.
Professional Tip: In the event you’re utilizing our CMS, dropping in a personalized CTA is simple.
Get started with HubSpot’s CTA tool.
11. Add your organization’s contact info.
Okay, so that you bared your organization‘s soul through your organization profile, and readers have extra enthusiasm for your corporation and need to work with you — now what?
Properly, the subsequent step could be to contact you, however they’ll’t try this in case your info is not simple to identify.
Embrace in your profile all of the doable methods your prospects can attain you. This may occasionally embody however shouldn’t be restricted to social media profiles, web sites, cellphone numbers, fax, e mail, and bodily handle.
Make certain it is seen to anybody who reads your organization profile.
Firm Overview Template
Now that we’ve gone by all the required steps you should create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that may show you how to get began.
Our Story
[Company name] was based in [Year], and we’ve completed a lot through the years. To create a world the place [ the solution your business solves] has at all times been our aim.
Our Founder and CEO [Name] was impressed to begin this firm by [ one or two sources of inspiration].
At [Company Name], we encourage our neighborhood to [ a positive statement about your brand].
Meet our Group
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
[Photo] [Name] [Job Title]
Our Mission, Imaginative and prescient & Values
Mission
Our aim is to offer our clients with the most effective [ service or product] at the very best market value with out compromising high quality.
Imaginative and prescient
To be essentially the most dependable [ service or product] supplier and improve [what your product or service does].
Core values
[List your company’s core values]
What Our Clients Are Saying
[Insert customer’s testimonials]
Contact Info
Location
Web site URL
Social Media Pages
Cell Quantity
Firm Profile Examples
1. Starbucks
Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer ambiance, and even folklore concerning the title. Better of all, they handle to drag off sounding real and grandiose.
I do not know many different espresso shops that would declare that their mission is “to encourage and nurture the human spirit.”
Starbucks’ firm profile is a improbable instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by its mission and values.
2. Wales Bonner
If your organization has an thrilling and mental historical past, you may contemplate making a profile like Wales Bonner’s.
It begins with an impactful assertion:
“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”
After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university scholar, in addition to the accolades she has acquired by her ingenuity in design.
With a very good stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and development.
3. Diehl Group Architects
Have a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.
The net web page makes use of clickable packing containers to separate matters, permitting customers to decide on which topic to study extra about. Moreover, all the design mirrors the corporate‘s goal, together with the web page’s background, which shows a ground plan.
4. Bloomberg
Customers use video as an integral a part of their journey with manufacturers, so that you may think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.
Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it provides fast statistics and hyperlinks to different website areas, comparable to Careers and Tech. Whereas different companies may do properly in offering a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.
5. Nike
You may immediately perceive Nike’s two main functions — health, folks, and inclusion.
Whenever you land on its web site, you are greeted by a daring assertion: “Convey inspiration and innovation to each athlete* on the planet.”
The asterisk implies, “When you’ve got a physique, you’re an athlete.” As you scroll, you may see info on its inner variety and inclusion initiative, international neighborhood affect, and sustainable enterprise program, with little or no point out of its merchandise.
Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to imagine in its model earlier than buying a product.
6. Seattle Cider
Seattle Cider Firm‘s profile is minimal and engages viewers by compelling animations that reveal the corporate’s cider choice.
The web page flows seamlessly and offers vital info concerning the product earlier than displaying the corporate’s mission and values.
This profile is a wonderful instance of an organization that understands its customers’ considerations (on this case, high quality substances) and addresses these points whereas nonetheless displaying persona and aptitude.
7. Delta
Delta‘s web page is well-organized by subject and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability.
It consists of temporary meta-descriptions under every class, and the design permits customers to click on by to study extra. Delta’s firm profile is straightforward and uncluttered however consists of all the required info to reveal its uniqueness.
8. Roam Loud
Roam Loud’s firm profile is a good instance and inspiration for any model with a private story.
It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is necessary to her and potential consumers.
9. MAD Architects
MAD Architects‘ firm profile is a wonderful instance of simplicity and informativeness.
The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.
By leaning into a powerful model voice and giving particulars about its service, clients have the data they should resolve for themselves.
If your corporation is a frontrunner in your area, contemplate creating one just like MAD Architects.
10. Topicals
Topicals is a skincare firm that gives merchandise and training to assist folks goal and find out about flare-ups. It has a one-of-a-kind about us web page that’s interactive and offers a enjoyable expertise for website guests.
Whenever you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.
When you’re completed studying about its goal, you’ll be able to study extra concerning the firm by clicking on the opposite playing cards or just deciding on the data that’s most related to your wants.
Examples of Firm Descriptions
Listed below are some examples of firm descriptions that improve their organizations’ firm profile.
1. HubSpot
On HubSpot‘s profile web page, you’ll discover a temporary description of the corporate’s mission and what it does. In only a few phrases, HubSpot explains that the corporate’s aim is to assist companies develop by its specialised inbound software program.
2. H&H Wealth
On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her clients to stroll the journey together with her.
She additionally makes a promise to her purchasers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a accomplice reasonably than a vendor.
3. Dope Coffee
Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission.
Nonetheless, a single line stands out as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”
4. Authentique Agency
Authentique Company offers the proper quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the ability of identification in model campaigns that mirror cultural identities reasonably than erasing them.
I additionally love the use if the time period “code switching,” which is a time period ladies of colour like myself know too properly. This exhibits Authentique Company understands and pertains to its viewers.
It’s an incredible instance of the right way to shortly and succinctly convey your message to website guests.
5. The Cru
The Cru is a service that connects members with like-minded ladies to gas private {and professional} development. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she shaped the group and the way she owns “Cru” (a play on the phrase “crew”).
This abstract is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels private and welcoming.
6. Carol H. Williams
Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nevertheless, it shows a snapshot of what the corporate is all about on its “Group” web page.
It emphasizes its core values and makes use of fashionable language (“#squadgoals”) to determine that it retains up with the present traits.
7. Cafe Con Libros
Cafe Con Libros doesn’t have an about us web page.
Nonetheless, it does have an organization description that clearly explains its mission and values in two quick sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and occasional store.
By means of our selection of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood area the place everybody, particularly womxn-identified folx, really feel centered, affirmed, and celebrated.”
8. Custom Collaborative
Customized Collaborative helps no/low-income immigrant ladies construct entrepreneurship expertise that assist them reach a sustainable style.
Its About Us web page options important need-to-know info for anybody seeking to them for assist, involved in donating to the trigger, or just seeking to study extra concerning the enterprise.
What’s an organization profile template?
An organization profile template is a pre-designed framework an organization can use to show necessary info, comparable to the corporate title, brand, historical past, and mission assertion.
Customers can swap out texts and pictures to tailor the template to their model. Nevertheless, startups must be cautious about being overly reliant on templates.
You need your organization to face out amongst the competitors and in your firm profile to stick to your distinctive branding. So, should you use a template, ensure you modify it sufficient to make it distinctive to your model.
Methods to Use a Firm Profile Template
I‘m a really thorough individual, so in fact, I’m going to go away you with some extra firm profile template concepts and the right way to use a template. Simply click on the hyperlink under and comply with alongside for a breakdown of the totally different sections inside a profile.
Download These Templates for Free
Regardless of the template, be certain your profile consists of the next:
- Firm title
- Established date
- Bodily handle per location
- Contact info
About Us / Our Story / Our Starting
On this a part of the corporate profile, you’ll need to incorporate a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and goal.
You do not essentially have to incorporate services or products on this part but, however focus in your greater that means and the way you stand out from opponents as an alternative. Inform your story in a compelling manner.
As an example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot would not point out its merchandise till additional down the web page.
If you wish to add your organization historical past in a extra compact manner, contemplate including an organization timeline like this one:
Our Mission / Values
Right here, you should say what your organization stands for on a bigger scale. You may state your final aim and your hopes in your services or products. Have a look at these inspiring company vision and mission statement examples for concepts. Here is an example:
Our Group
Present an image or temporary paragraph describing your crew. You may concentrate on management or clarify your organization’s tradition. Finally, this part ought to assist customers perceive how your staff can uniquely serve them.
Our Product / Providers
Describe a high-level overview of what your product is and the way you hope it can positively affect the consumer’s life. You may hyperlink to a Product web page if needed, so maintain this part comparatively common.
Firm Profile Templates
1. Gold and White HubSpot Firm Profile Template
If you would like a clear firm profile with a pop of colour, this template is what you are searching for. It is particularly applicable in case your brand or firm colours already embody gold.
2. Blue HubSpot Firm Profile Template
Perhaps you need to maintain issues easy and minimal with a darker blue hue and a heavier concentrate on imagery. In that case, try this firm profile template, additionally obtainable from HubSpot.
3. Minimalist Geometric HubSpot Firm Profile Template
Are you a minimalist? Do you want rhombuses? In that case, then you definitely’ll take pleasure in HubSpot’s minimalist, geometric firm profile template.
4. HubSpot Firm Profile Template 5
Cool colours, just like the blue-green colour featured within the template under, can encourage a peaceful vitality. So, this template is a wonderful selection if you need a relaxing vitality related along with your firm.
5. Cream and Navy Blue HubSpot Firm Profile Template
I simply love a very good minimalist template with aesthetically pleasing colour pairings. I imply, who would not?
6. Know-how Firm Profile Template
This is not among the many templates we provide, however I nonetheless find it irresistible as a result of it is visually attention-grabbing with the gradient graphics within the background, and it consists of my favourite colour—purple.
7. Tangerine Firm Profile Template
This template has a extra eclectic colour palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting.
8. Colourful Firm Profile Template
If your organization is within the inventive business and loves colour, then this template might be an incredible illustration of your corporation.
9. Tiffany Startup Firm Profile Template
I like this template so much as a result of the icons within the higher proper nook embody hyperlinks to your organization’s social media. 
10. Blue and White Minimalist Firm Profile Template
Once more, you’ll be able to’t go fallacious with minimalism and a pop of impartial blues. Nevertheless, should you don’t love colour and also you need one thing a little bit brighter, you’ll be able to simply swap out the blue in your firm colours.
11. Yellow and Inexperienced Trendy Firm Profile Template
The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the necessary content material, comparable to your organization title and phone info.
12. Orange White Trendy Firm Profile Template
Canva calls this orange and white, however that appears crimson to me. Both manner, the template offers ample area in your brand, title, imagery, and knowledge.
Begin Your Firm Profile In the present day
And there you have got it — all the pieces you should find out about placing collectively an organization profile. In the event you nonetheless want a little bit additional assist, remember to scroll up and click on on the hyperlinks to our templates.
Editor’s Observe: This submit was initially revealed in January 2019 however has been up to date for comprehensiveness.
