12 Best Influencer Marketing Platforms for Creators

Creator.co has a rising community of over 175,000 creators and aspiring influencers. The positioning has its respective creator and model “dwelling pages” together with a Collaboration Hub tab for looking campaigns. 

The platform recommends that creators accumulate a minimum of 1,000 followers on YouTube, Instagram, or TikTok earlier than signing up. Nevertheless, some campaigns—which run on these three accounts—don’t have a minimal follower depend. To register, you both click on the Collab button from the Creator dwelling web page or enroll by means of the platform’s social channels.

On the Collaboration Hub, you’ll discover varied ongoing campaigns stating the model in search of collaborators, compensation vary, and creator {qualifications}. These {qualifications} can embrace variety of followers, engagement degree, age, residence or nation, area of interest, and the anticipated deliverables—which could be a video, story, or each—and the platforms the place they need to seem. You may click on anyplace on the cardboard to study extra in regards to the model and the marketing campaign particulars, together with the filming approach, captions, and the way you’ll receives a commission.  

It’s also possible to customise your search by clicking the settings button beside the search bar (typically on the left panel of the Collaboration web page). Then select your marketing campaign sort (highest/lowest paid marketing campaign, oldest/latest marketing campaign, lowest/highest followers, lowest/highest engagement, and solely paid campaigns), deliverables (platform; technique – UGC, shoutout, giveaway, bespoke, affiliate), and {qualifications} (age, gender, nation, and area of interest). Creators can discover extra info from its Assist Heart, which incorporates FAQs on connecting your social accounts with the platform, funds, and becoming a member of campaigns.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Faux Follower/Fraud Detection, Fee Processing, Social Listening, Competitor Analysis, Creator Market,

Channels: Instagram, YouTube, TikTok

Affect.co describes itself as a LinkedIn for influencers and social media specialists, as you possibly can work together with its on-line neighborhood of virtually 200,000 creators and companies by means of its Solutions discussion board when you enroll. You may share posts from Instagram, Pinterest, Snapchat, or your weblog.

Affect.co makes it straightforward so that you can create your media equipment by offering the sections that matter to manufacturers. These embrace your bio the place you describe your passions, your geographical location and business, certifications, social affect (attain and engagement fee), examples of your branded content material, manufacturers you’ve labored with, and your present minimal charges per publish. The platform additionally has a novel Influencer Charge Map, the place you possibly can decide how a lot you possibly can cost based mostly in your Instagram follower depend, engagement fee, nation of origin (or state and metropolis if inside America), class/area of interest, age vary, and gender.

Affect.co’s free model permits influencers to ship 5 purposes to campaigns and 5 messages per week. However in the event you’re gunning for extra collaborations, join its PRO plan, which lets you ship 30 purposes and 30 messages month-to-month. The PRO bundle additionally permits you to monitor the variety of your and different influencers’ profile views and the entities or people who considered them.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Instagram, YouTube, Fb, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon

Impression considers itself the world’s prime influencer market with its 300,000 opt-in vetted influencers, a determine it achieved following its 2020 acquisition of Activate. The platform’s model and marketing campaign discovery characteristic enables you to filter outcomes by compensation sort, vertical, and site. You may then ship proposals on to campaigns that suit your area of interest and motivation. 

You may handle your workflow, retailer and submit your deliverables, get suggestions to optimize content material, view your analytics, and automate social metric studies to manufacturers inside your dashboard. Additionally, you possibly can add your belongings from YouTube, Fb, Instagram, Twitter, Pinterest, Twitch, and TikTok to your Impression account. The platform additionally has settings that will help you negotiate your compensation phrases with manufacturers (from flat charges to performance-based payouts or commissions), obtain fee in your native foreign money, and automate tax compliance.

Key Options: Influencer Content material Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Crew Collaboration Instruments, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, E-commerce Instruments, Product/Gifting Instruments, Varieties and Compliance, Fee Processing,

Register on IZEA to change into a part of its Creator Market, which has generated over 3.9 million model collaborations. Its Casting Calls web page shows the assorted work alternatives for creators. Thumbnails point out the collaboration sort (influencer advertising and marketing, work for rent, job itemizing), the “purchaser’s” identify or the corporate that posted it, and when the corporate needs the job performed. You’ll discover a extra detailed work scope, supporting recordsdata, compensation info, and questions for the collaborator whenever you click on on the undertaking “card.”

You mechanically get a free plan whenever you enroll with IZEA, which makes you eligible to put 5 bids inside each 30-day billing cycle. You should join a Fundamental or Professional Plan to take pleasure in limitless bidding alternatives, an arrogance URL, and entry to plain assist through its neighborhood boards.

On the similar time, creators can obtain a direct provide, which is able to embrace the duties, deadline, payout quantity, and publishing window. IZEA creators run campaigns on Fb, Instagram, Twitter, YouTube, and Pinterest.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Crew Collaboration Instruments, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery, Influencer Content material Amplification,

Channels: Fb, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, WordPress and different Blogs

Greater than 1,600 manufacturers and companies depend on Upfluence’s community to seek out creators for his or her advertising and marketing campaigns. The corporate established its companies to assist eCommerce and direct-to-consumer manufacturers discover influential clients inside their database and switch them into their most genuine model advocates. It has integrations for WooCommerce and different on-line purchasing options, in addition to content material sharing and advertising and marketing automation instruments like Hootsuite and Klaviyo.

To create an Upfluence account and profile, you should obtain the free Chrome extension and join your social profile (Instagram, YouTube, Fb, Twitter, Pinterest, Twitch, or your weblog). The platform then analyzes your profile and provides it to the Upfluence neighborhood, the place manufacturers in search of creators like you will discover and speak to you. 

Your dashboard additionally provides you instruments to trace your metrics in actual time. The portal handles fee calculation, fee, and gifting for manufacturers, so you possibly can anticipate transparency together with your earnings.

Key Options: Influencer Search & Discovery, Relationship Administration, Marketing campaign Administration, Third Social gathering Analytics, Automated Recruiting, Influencer Lifecycle Administration, Crew Collaboration Instruments, Content material Evaluation, Marketing campaign Reporting, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Fee Processing, Social Listening, Affiliate Administration, Affiliate Campaigns,

Channels: Instagram, Youtube, Fb, Twitch, Tiktok, Twitter, Pinterest, Blogs

Klear helps creators work with manufacturers that match their pursuits by giving them instruments to nurture genuine relationships with these firms. The platform helps you construct your media equipment, highlighting your portfolio, your efficiency metrics, and viewers insights. 

Klear additionally makes use of proprietary know-how to supply an Affect Rating for its over 500 million influencers, with every one categorized into their prime abilities (60,000 abilities in all). Its algorithm helps calculate affect throughout Instagram, Twitter, YouTube, Fb, Snapchat, and blogs. This characteristic additionally predicts the quantity of actual views an influencer’s publish will obtain based mostly on patterns, from the variety of likes to long-lasting relationships. G2 named this Meltwater subsidiary among the many prime 10 influencer advertising and marketing platform leaders in its Enterprise Grid, which incorporates a number of instruments on this article like Impression and Mavrck.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Varieties and Compliance, Faux Follower/Fraud Detection, Fee Processing, Social Listening, Competitor Analysis, Visible Discovery,

Channels: Instagram, YouTube, TikTok

Think about Webfluential as your digital agent when you register on the platform, which has 15,000 influencers and 5,000 entrepreneurs beneath its wing. You should have over 1,000 Twitter followers to get accepted to their community. Nevertheless, you possibly can nonetheless enroll you probably have bigger audiences on YouTube, Instagram, Fb, or your weblog, and Webfluential’s group will evaluation your particulars. When you’re accredited, you should join your social channels to the platform to create your profile. Webfluential recommends the value you possibly can cost manufacturers on every social account based mostly in your follower depend. The platform additionally benchmarks you in opposition to different influencer charges with comparable attain.

After getting a validated account, you possibly can view your marketing campaign’s metrics on each platform. Webfluential has an Affect Estimator the place you possibly can uncover your worth by coming into your Twitter deal with on the web page.

Key Options: Search/Discovery, Influencer Market, Content material Evaluation, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Fb, Twitter, Instagram, Youtube, WordPress

#paid believes within the energy of user-generated content material, selling “solely genuine collaborations” to make sure creators receives a commission based mostly on their “true worth on fast and constant fee cycles.” Over 80,000 creators and 250 manufacturers collaborate on the platform.

Via creator licensing, you possibly can create social content material {that a} model can use as an advert for his or her product. #paid additionally has a centralized communication system known as the Model Direct marketing campaign the place manufacturers can attain and work together with you instantly for proposals and marketing campaign creation. In different situations, the #paid group coordinates with you on the model’s behalf (Managed by #paid marketing campaign). 

You may get remunerated for natural (the paid content material seems in your and the model’s feeds) or “Simply Content material” (solely on the model’s channels) collaborations. Go to Submit Insights to view and report how your publish carried out.  You’ll uncover your attain (quantity of people that noticed your publish) and impressions (variety of occasions your publish was displayed on a display) stats utilizing this characteristic. In the meantime, your “consumer” has entry to #paid’s Creator Elevate Measurement Suite to look at the content material’s efficiency.

Key Options: Influencer Market, Automated Recruiting, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Fee Processing, Influencer Whitelisting, Creator Market,

Channels: Instagram, Fb, Youtube, Tiktok

Mavrck is one other mega-network of creators, having activated over 3 million of them since 2014. Its merger with Later in 2022 additionally helped propel its person base development and widen choices for over 500 manufacturers worldwide counting on its companies. Create an account by connecting your Fb or Instagram account with Mavrck and seem on the platform’s Influencer Index so companies can uncover you quickly. 

Manufacturers use over 20 demographic and psychographic standards or search filters to search for creators and influencers that match their objectives. Creators may decide to hitch Mavrck’s Ambassador Program. Once you enroll as a program “copilot,” you possibly can broaden your publicity by means of invitations to business occasions, analysis periods, model marketing campaign brainstorming, and extra.

Key Options: Search/Discovery, Influencer Relationship Administration, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments,

Channels: Fb, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs

GetBlogged is “the final word blogger outreach platform” the place over 15,000 bloggers create varied written content material for manufacturers. Tasks embrace sponsored and visitor posts, hyperlink placements, and social media mentions.

When you enroll, GetBlogged’s Area Authority (DA) by Moz.com measures your weblog web site’s trustworthiness and authority. Your rating—ideally a minimum of DA 5+—will enable you apply and pitch for listings or initiatives that manufacturers publish within the Blogger Market. A built-in pitch builder will information you thru the steps to point out off your weblog’s character and why it’s price investing in your weblog.

Though DA is the platform’s prime benchmark, the platform additionally considers different metrics indicating your backlink’s profile energy—together with belief movement and ratio, quotation movement, area ranking, and natural site visitors—utilizing Google Analytics and Majestic.

The Blogger Programme (TBP) has over 42,000 vetted influencers who use the TBP platform to serve the influencer advertising and marketing wants of round 3,000 shoppers. manufacturers can ship you proposals, give suggestions, and grant approvals instantly by means of the portal. Tasks embrace Shopify and Amazon opinions, branded social posts, and iOS and Android app opinions, to call a number of—all geared towards offering high-quality, mobile-first content material for manufacturers.

To open your TBP account, sort your electronic mail deal with on the shape. You may additionally register by means of considered one of your social accounts by clicking the corresponding button—Fb, Instagram, YouTube, or Twitter—on the shape. In contrast to GetBlogged, you don’t must personal a weblog web site to register. Nevertheless, the company recommends having a minimum of 3,000 real social followers to enhance your collaboration alternatives.

BrandBacker helps you showcase your creativity by displaying varied potential initiatives from magnificence, way of life, vogue, and meals manufacturers in your dashboard whenever you enroll. The platform enables you to register utilizing your weblog web site URL or YouTube and Instagram channels. BrandBacker recommends that you just enroll utilizing the channel you replace most steadily.

Over 30,000 creators and influencers belonging to BrandBacker’s neighborhood have produced over 100,000 content material items for his or her over two billion followers since they joined. After your account’s affirmation, your dashboard lists campaigns you possibly can apply for. The platform’s real-time analytics monitor the attain, engagement, and media worth of every marketing campaign, which change into the premise of studies and scores equipped to manufacturers. Funds come within the type of paid posts, reductions, free merchandise, and early entry to the model’s new provides.