I run HubSpot’s Advertising and marketing Each day E-newsletter, so I do know fairly a bit about email marketing and why an electronic mail advertising platform is without doubt one of the first additions to a marketer’s instrument belt.
Electronic mail advertising is an efficient method to interact and nurture leads into loyal prospects. It is also extraordinarily cost-effective — some research present an ROI of $40 for every $1 spent.
Leveraging electronic mail advertising could be tough, particularly should you’re making an attempt to develop your listing or handle the large listing you have already got. Happily there are many electronic mail advertising companies accessible to assist.
Listed here are 18 of the most effective ones I’ve discovered. I’ve even examined a couple of. Let’s dive in.
What’s an electronic mail advertising service?
Electronic mail advertising companies and software program streamline your entire electronic mail advertising efforts. They’ve a variety of options relying on the service you select — nonetheless, they typically have performance associated to automation, subscription, common electronic mail communication, notifications, monitoring, campaigns, integration with different advertising, gross sales, and repair software program, and analytics.
Why is an electronic mail advertising service vital?
At the moment, email marketing services continue to be an integral, strategic tool for companies of all sizes throughout all industries — it helps companies construct sturdy relationships with prospects and prospects all whereas shifting them by means of the customer’s journey and sustaining sturdy communication all through.
To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more helpful to a marketer seeking to interact with an more and more fragmented viewers.
What to Search for in an Electronic mail Advertising and marketing Service
1. Safety: Email addresses are private and delicate buyer knowledge that you simply’re accountable for defending. Your electronic mail advertising service supplier ought to have strong precautions in place and use finest practices to guard this knowledge like DMARC email authentication standards.
2. Ease of Use: Should you’re utilizing electronic mail advertising to nurture and convert prospects, it must be straightforward to create an electronic mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your electronic mail instrument.
3. Viewers Segmentation: Personalization is a key element of a profitable email marketing technique, and for this, you may want viewers segmentation included within the instrument you select.
4. Automation: Automated workflows, triggered sends, and scheduled emails are all elements of electronic mail advertising automation that turn out to be useful for small and enormous groups alike. Search for these automated options when selecting an electronic mail advertising service.
5. Third-Occasion Integrations: Odds are, you and your crew aren’t dealing with your advertising duties manually. An incredible electronic mail advertising supplier will have the ability to combine with most of the different instruments you employ, particularly a CRM.
6. Knowledge Analytics: Maintain observe of open charges, bounce backs, and CTR with knowledge analytics weaved proper into your subsequent electronic mail advertising instrument
7. Buyer Assist: Even after studying your new electronic mail advertising service instrument by means of and thru, you may need assistance from the help crew in some unspecified time in the future. Ensure the supplier you select has a useful and accessible buyer help crew that you would be able to lean on once you need assistance.
Now let’s take a look at among the finest electronic mail advertising companies at this time — one in every of which you may select to implement at your organization. (And psst: Should you need assistance writing your emails as soon as you have discovered the precise supplier, this video can assist you accomplish that seamlessly.)
Finest Electronic mail Advertising and marketing Providers
- HubSpot Electronic mail Advertising and marketing Software program
- Sender
- Moosend
- EngageBay
- Omnisend
- Mailmodo
- Pabbly
- Brevo
- SendX
- Fixed Contact
- Marketing campaign Monitor
- BayEngage
- iContact
- MailChimp
- Canary Mail
- AWeber
- ActiveCampaign
- AutoPilot
- GetResponse
- Ontraport
- Flodesk
For every of the next companies, I’ve listed notable options and pricing particulars. I additionally examined those I had entry to so you may have higher particulars.
1. HubSpot Electronic mail Advertising and marketing Software program
Finest for: Electronic mail advertising that’s powered by CRM knowledge.
Okay, so I is likely to be a bit biased; nonetheless, I am being trustworthy after I say HubSpot’s free email marketing software is safe and straightforward to make use of, has a particularly excessive deliverability price, and consists of all of the bells and whistles you’d count on to see inside an ESP.
HubSpot Electronic mail Advertising and marketing Software program Options
I exploit HubSpot Electronic mail Advertising and marketing Software program to create and distribute the advertising electronic mail e-newsletter, so I’m fairly acquainted with the software program’s options.
So, this is a walkthrough.
When creating an electronic mail, I can select from one in every of many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve received my template, incorporating content material is straightforward and intuitive.
I also can personalize and preview my emails for various recipients primarily based on system kind, nation, or listing inclusion — or use a easy personalization token to make sure that every electronic mail consists of content material particular to every recipient.
When it comes time to ship an electronic mail, I can use the good ship function to make sure recipients obtain my messages at a perfect time.
Moreover, I can run A/B exams to check completely different variations of an electronic mail to grasp which one resonates essentially the most along with your viewers.
Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability price throughout the community for all advertising electronic mail sends.
Outdoors of the e-mail advertising performance, HubSpot affords a variety of stories on my emails’ performances, letting me choose what’s resonating with my viewers so I can optimize my technique accordingly.
Of their email marketing software guide, Enterprise Harbour put it like this:
“By connecting the dots between your advertising, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you possibly can make investments extra in what works and fewer in what does not.”
As an illustration, customers can report on one thing as broad as their general electronic mail efficiency in Q1, or they get granular and see how one explicit lead is interacting with their emails.
Customers also can leverage instruments like HubSpot’s Email Writer and Campaign Assistant to create electronic mail advertising campaigns.
Lastly, HubSpot’s automation platform makes it straightforward to scale my electronic mail advertising technique, which is able to assist me rapidly flip leads into loyal prospects.
And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Marketing Analytics & Dashboard Software in tandem.
HubSpot Electronic mail Advertising and marketing Software program Worth
Hubspot’s Email Marketing Software (and CRM for small to enterprise firms, for that matter) is free forever. Nonetheless, should you want enhanced capabilities, paying for one of many upgraded Advertising and marketing Hub plans could also be price it.
2. Sender Electronic mail Advertising and marketing Software program
Finest for: Reasonably priced electronic mail advertising platforms with excessive inbox deliverability.
Sender is an all-in-one advertising automation platform that goes past simply providing a primary electronic mail advertising service.
Sender Options
After testing Sender, I’ve discovered that it is a highly effective but inexpensive electronic mail advertising service and supplier with accessible, premium options.
I can use the automation builder module with highly effective conditional flows to construct a collection of electronic mail and SMS steps that may fireplace primarily based on rapidly definable set off circumstances corresponding to cart abandonment, product buy, hyperlink clicks, electronic mail opens and extra.
Its Segmentation function permits me to group my subscribers primarily based on highly effective concerns corresponding to primary info, engagement, and customized fields.
Together with emailing, I can select from a spread of stable and extremely responsive popups or embeddable kinds, customise them with my model, and supply and deploy it on my touchdown pages and web site very quickly.
With Sender’s SMS capabilities, I can sync my emails and SMSes as rapid, one-off broadcasts or schedule them collectively for a later date and time simply in only a few clicks.
Sender Worth
I really like that Sender’s pricing plans are wallet-friendly at each worth level. Its Free Endlessly plan comes with all the highest premium options.
The options embrace automation and segmentation, other than the flexibility to keep up 2,500 contacts and ship a most of 15,000 emails each month.
Its paid plans begin at simply $15.83 per thirty days for the flexibility to ship as much as 60,000 emails a month.
3. Moosend Electronic mail Advertising and marketing Software program
Finest for: Creating automation and sending personalised emails.
Moosend is an electronic mail advertising and advertising automation platform that gives a wide range of options at an inexpensive worth.
Moosend Options
By testing Moosend’s platform, I discovered it permits me to rapidly craft electronic mail e-newsletter campaigns, touchdown pages, and subscription kinds to seize, nurture, and convert my viewers.
With the drag-and-drop editor, I can both create an electronic mail e-newsletter from scratch, utilizing interactive parts like movies, or use one of many responsive electronic mail templates.
I also can use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, corresponding to welcome, engagement, or deserted cart sequences.
The actual-time reporting and analytics instruments provide you with measurable outcomes about marketing campaign efficiency and person engagement, enabling me to make knowledgeable, data-backed choices.
Then, I can use the A/B Testing function to seek out the most effective component variations for my audience to optimize my electronic mail advertising technique for higher outcomes.
I particularly respect that Moosend simplifies each facet of constructing and testing a marketing campaign into steps and gives accessible sources for brand new customers.
Moosend Worth
Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial consists of most options and permits customers to ship limitless electronic mail campaigns.
The Professional plan begins at $9 per thirty days and permits subscribers to ship limitless emails, create automation workflows, kinds, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.
The Enterprise plan is predicated on customized pricing and affords extra superior performance and extra help.
4. EngageBay Electronic mail Advertising and marketing Software program
Finest for: Account-based electronic mail advertising and social media advertising.
EngageBay is an all-in-one advertising, gross sales, and buyer help software program designed particularly for small companies.
EngageBay Options
With EngageBay’s highly effective platform, I can launch personalised electronic mail campaigns, design gorgeous touchdown pages, seize leads by means of kinds, and rapidly shut offers.
The visible multistep automation builder helps me automate essentially the most advanced duties with out writing a single line of code.
I can select from numerous triggers that may launch workflows and create customized workflows for numerous eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.
Social media is a strong channel for lead technology.
With EngageBay’s social media administration, I can interact with my social viewers with a single instrument. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain observe of retweets, mentions, posts, and occasions.
I also can make the most of social listening to seek out out what’s trending and what your viewers is speaking about. To publish forward of time, customers can schedule their posts neatly for the most effective conversion charges.
EngageBay Worth
EngageBay affords four plans. The Free plan consists of important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and affords account-based advertising, superior automation, site visitors analytics, and different professional instruments that can assist you scale your enterprise successfully.
5. Omnisend Electronic mail Advertising and marketing Software program
Finest for: Creating customized workflows.
Omnisend is an easy-to-use platform that gives automation workflows for any stage of the shopper journey.
Omnisend Options
What I imagine separates Omnisend from different electronic mail advertising instruments is the omnichannel functionalities, which supply higher management over how and the place customers join with their viewers.
Whereas testing the automation workflow, I discovered I can add electronic mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.
For example I am making an attempt to achieve a selected viewers that may not reply nicely to conventional electronic mail communication. In such a case, utilizing a instrument like Omnisend can assist me construct and handle extra custom-made, focused communication workflows.
This could not solely assist me higher join with my viewers but in addition present a much less disruptive, extra personalised expertise for my contacts.
Omnichannel options mixed with user-friendly segmentation imply I can ship the precise message to the precise individual on the proper time on the precise channel.
Omnisend additionally affords templates for electronic mail seize, campaigns, and automation workflows so I can get began rapidly.
Omnisend Worth
Omnisend has three pricing plans — one in every of which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you possibly can experiment with the service to find out what works finest for you.
6. Mailmodo Electronic mail Advertising and marketing Software program
Finest for: Creating and sending AMP emails.
Mailmodo is a complete email marketing software that helps marketers create app-like experiences in email without coding.
Mailmodo Features
By testing Mailmodo, I found that it could help email marketers like myself build and scale their email automation engine with an intuitive visual builder that has drag-and-drop workflows to automate time-based drip series.
It makes checking responsiveness for different devices easy and has an in-built open rate suggestions feature to fix errors in an email before sending it.
I especially love that Mailmodo’s AMP technology allows me to add calendars, forms, surveys, live ratings, reviews, polls, and widgets to gamify emails like spin the wheel, quizzes, etc., inside the email to reduce redirections and boost engagement.
Mailmodo Price
Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 electronic mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.
Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to attempt Mailmodo earlier than shopping for, its pricing plans embrace a free trial interval.
7. Pabbly Electronic mail Advertising and marketing Software program
Finest for: Delivering bulk emails.
Pabbly Email Marketing is an electronic mail advertising software program that allows you to ship bulk emails both by connecting by way of SMTP or exterior SMTP.
Pabbly Electronic mail Advertising and marketing Options
Pabbly gives entry to SMTP routing, workflow automation, electronic mail scheduling, and rather more with none restrictions.
With the assistance of promoting automation and autoresponders included within the instrument, I discovered I can schedule emails upfront and create triggers to keep away from guide follow-up responses.
Moreover, Pabbly affords responsive electronic mail templates and a drag-and-drop electronic mail editor for straightforward customization.
The e-mail monitoring function permits me to trace knowledge corresponding to bounce price, open price, and click-through price so I can enhance upon my electronic mail advertising and campaigns.
Pabbly Electronic mail Advertising and marketing Worth
Pabbly affords multiple plans primarily based in your variety of subscribers. Its free plan permits you to ship limitless emails to as much as 100 subscribers, and a complicated plan is tailor-made to web sites with massive audiences.
8. Brevo
Finest for: Sending automated nurturing and textual content message campaigns.
Brevo is an electronic mail advertising platform that helps prospects ship a complete of over 30 million automated emails and textual content messages day-after-day.
Brevo Options
My favourite Brevo function is its forms tool that enables me to gather new leads, which I can then section into particular lists and enter into electronic mail nurturing campaigns.
For example I am undecided learn how to kick off my electronic mail nurturing marketing campaign. No drawback. Brevo has workflows that present entry to plenty of pre-made automation campaigns tailor-made to my particular targets.
If I wish to run a extra nuanced electronic mail nurturing marketing campaign, I can at all times create a marketing campaign from scratch to fulfill my particular enterprise wants.
Brevo Worth
Brevo has four main plans: one free, two between $9 and $18 per thirty days, and one enterprise plan that requires a custom-made quote. The plans differ in price primarily based on the variety of emails despatched per day/ month.
9. SendX Electronic mail Advertising and marketing Software program
Finest for: Offering visible electronic mail advertising efficiency knowledge.
SendX is an intuitive, inexpensive, and feature-rich electronic mail advertising software program for entrepreneurs and enterprise house owners.
SendX Options
With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per electronic mail despatched – regardless of what number of lists, tags, or segments you might have them in.
Whereas testing, I found I may optimize my electronic mail campaigns primarily based on 30+ parameters, together with previous open conduct, time zone, area identify, electronic mail shopper, ISP, and so on.
I can automate my electronic mail advertising with a rule-based interface and ship the precise message to the precise person utilizing electronic mail drip sequences and viewers segmentation.
SendX also can assist customers develop their electronic mail lists with kinds and popups. Customers even get pre-built electronic mail templates, which they’ll additional design with the drag-and-drop electronic mail editor with out HTML.
The instrument additionally encompasses a heatmap report for several types of campaigns to provide you a fast visible overview of which CTAs are working and which hyperlinks individuals are clicking.
SendX Worth
SendX’s pricing is predicated on the variety of subscribers you might have. For 1,000 subscribers, plans begin at $7.49 per thirty days for the annual subscription (or $9.99 for a month-to-month subscription). In addition they supply a 14-day free trial.
10. Fixed Contact Electronic mail Advertising and marketing Software program
Finest for: Creating electronic mail drip campaigns and easy-to-use templates.
Constant Contact is a well-liked electronic mail advertising service that works nicely for a lot of industries.
Fixed Contact Options
I respect that the service comes with over 100 electronic mail templates that I can both use as-is or customise. As soon as my electronic mail seems good, I can simply schedule it to ship to my contacts at any time I select.
Along with drip electronic mail campaigns, I also can have emails exit at an everyday cadence to rejoice particular occasions — for instance, I may have an everyday electronic mail exit on every buyer’s birthday.
As soon as an electronic mail contact listing is uploaded, bounces and unsubscribes are routinely up to date. Fixed Contact additionally has “Plus” options that enable me to execute particular varieties of campaigns, corresponding to coupon affords, donation collections, or surveys.
Fixed Contact Worth
Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 per thirty days. The value differentiation is said to your variety of contacts.
It affords a free trial, so you possibly can experiment with the service previous to committing to it.
11. Marketing campaign Monitor Electronic mail Advertising and marketing Software program
Finest for: constructing personalised emails.
Campaign Monitor prides itself on offering highly effective, personalised electronic mail advertising instruments which are easy and straightforward to make use of.
Marketing campaign Monitor Options
Its drag-and-drop electronic mail editor is intuitive, and the included analytics make it easy to optimize my electronic mail technique and create focused buyer segments.
Personalization is vital for marketing campaign monitoring.
It makes use of knowledge to extend personalised content material and inform my listing segmentation, boosting my engagement. It additionally affords a visible advertising automation instrument so I can create a novel buyer journey at scale.
To not point out, Marketing campaign Monitor has an in depth library of resources accessible to assist customers turn into electronic mail advertising professionals.
Marketing campaign Monitor Worth
There are three major plans you possibly can select from with Marketing campaign Monitor starting from €10 as much as €149 per thirty days.
You possibly can select to pay yearly slightly than month-to-month and benefit from the choice to pay per marketing campaign if that schedule works higher in your wants.
12. TargetBay Electronic mail Advertising and marketing Software program
Finest for: Shopify electronic mail advertising and SMS advertising
TargetBay is an all-in-one electronic mail advertising service with over 380 electronic mail templates, drag-and-drop performance, pop-up builder, SMS advertising, coupon builder, electronic mail automation, A/B testing, superior stories, sign-up kinds, and extra.
TargetBay Options
TargetBay’s modern platform permits me to generate gross sales and can assist me till the leads convert to prospects.
After testing it, I recommend utilizing its sign-ups to seize leads and designing engaging emails with over 380 pre-written content material templates.
I additionally recommend segmenting your subscribers to ship related and focused emails that may have extra probabilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.
With TargetBay, I can arrange electronic mail automation to maintain communication with my subscribers going.
With TargetBay’s easy-to-use interface, I also can A/B check each component of my electronic mail to seek out the most effective working electronic mail for my subscriber listing. That is executed utilizing correct real-time knowledge on the e-mail marketing campaign efficiency.
TargetBay’s Worth
TargetBay has a without end free plan with a 2500 electronic mail restrict per thirty days and a 250 subscriber restrict/per thirty days. The essential paid plan begins from $10.
If you wish to discover TargetBay earlier than you decide, they supply a free 14-day trial interval in its pricing plans
13. MailChimp Electronic mail Advertising and marketing Software program
Finest for: Actionable knowledge insights to enhance your electronic mail advertising technique.
Over time, MailChimp has added touchdown pages and numerous advert instruments to its capabilities, however its electronic mail advertising service stays its declare to fame.
MailChimp Options
MailChimp has thousands and thousands of shoppers in over 175 nations and it use the info it collects off these prospects to offer customers with actionable insights to enhance their electronic mail technique.
The instrument is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s electronic mail advertising technique.
Better of all, MailChimp has over 300 integrations that provide help to customise the instrument to your enterprise. Through the use of these integrations to additional personalize your advertising, you may get essentially the most out of your electronic mail technique.
MailChimp Worth
MailChimp affords 4 plans, starting from free to $350 per thirty days. Apart from the free plan, your month-to-month fee will increase with the variety of contacts you might have, relying on the choice you select.
14. Canary Mail Electronic mail Advertising and marketing Software program
Finest for: AI electronic mail administration and superior safety.
Canary Mail is your go-to electronic mail shopper should you’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable electronic mail expertise.
Canary Mail Options
Canary Mail affords a complete electronic mail answer. I like that its AI Copilot helps me craft glorious content material with eye-catching topic strains and persuasive electronic mail physique copy.
The app’s AI categorization intelligently organizes my inbox, ensuring that vital responses and suggestions from my campaigns are entrance and middle.
Canary Mail’s SecureSend and PGP help make sure that delicate marketing campaign knowledge and communications stay locked down.
Relating to customization, the app affords numerous choices: customized swipe and thread actions, customized snooze occasions, and a customizable interface with darkish and lightweight mode choices.
Moreover, the learn receipts function helps me observe when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement.
Canary Mail Worth
Canary Mail affords a flexible pricing construction. The annual subscription for iOS, macOS, and Android is $20/12 months every.
15. AWeber Electronic mail Advertising and marketing Software program
Finest for: Small companies and entrepreneurs simply beginning to construct their electronic mail lists.
Aweber is an electronic mail platform constructed particularly for small companies and entrepreneurs.
AWeber Options
The objective of AWeber is to make it easy for individuals who are simply getting began with electronic mail advertising to section their contacts, design an expert electronic mail, and begin nurturing leads.
Clients reward AWeber for its deliverability — AWeber’s deliverability crew screens their servers across the clock to make sure your marketing campaign constantly reaches the inboxes of your recipients.
Aweber Worth
AWeber affords multiple plans starting from free to $899.
16. Ortto Electronic mail Advertising and marketing Software program
Finest for collaborative electronic mail advertising groups.
Ortto differentiates itself from its opponents with its visible advertising instruments.
Ortto Options
I am a fan of how every part from Ortto’s electronic mail editor to its automation instrument is about as much as work by way of a drag-and-drop interface, making the system intuitive and straightforward for me to make use of.
Ortto affords collaborative instruments to assist groups work collectively successfully — it permits me to rapidly share my work with my crew, guaranteeing everyone seems to be on the identical web page earlier than I launch a marketing campaign.
And with the “annotate & collaborate” function, I can rapidly mark-up a buyer journey and ask my crew for suggestions and help.
Ortto Worth
Ortto affords three plans, which vary in worth between $509/m and $1699/m.
17. Ontraport Electronic mail Advertising and marketing Software program
Finest for creating detailed electronic mail advertising campaigns.
Ontraport affords a full suite of promoting automation instruments together with ecommerce performance for companies with on-line shops.
Ontraport Options
Ontraport’s visible marketing campaign builder permits you to create detailed campaigns to have interaction your viewers.
You possibly can create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the most typical advertising campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.
The service additionally gives perception into detailed stories so you possibly can achieve perception into your pipeline, site visitors sources, and conversion timelines.
Ontraport Worth
Ontraport’s basic plan begins at $24 per thirty days and its most costly plan, Enterprise, begins at $249 per thirty days.
Select Your Electronic mail Advertising and marketing Service
Throughout my time in electronic mail advertising, I’ve discovered that almost all electronic mail advertising instruments supply the necessities wanted to craft a primary electronic mail e-newsletter.
Nonetheless, there are fewer choices if I need a vary of top-notch options corresponding to full customization, accessible help, and knowledge evaluation.
Moreover, entrepreneurs like myself typically want combining our email marketing service with a CRM to offer even higher performance that may influence electronic mail advertising, gross sales, and repair efforts.
However take it from me: The very best electronic mail advertising instrument for you will depend on your crew’s targets and explicit wants. So evaluate the choices I supplied and the companies’ product and pricing pages to get began.
Editor’s be aware: This publish was initially revealed in April, 2019 and has been up to date for comprehensiveness.