Do you rejoice Worldwide Cat Day, Pizza Day, or Discuss Like a Pirate Day?
There are such a lot of observance days worldwide that we, as entrepreneurs, can use to share content material related to our industries. However odds are, you in all probability do not acknowledge as of late till you see your favourite model posting about it.
That‘s why I’ve compiled a listing of social media observances to your advertising vacation calendar in 2024 — so you do not have to.
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Desk of Contents
Why use a advertising vacation calendar?
A advertising vacation calendar might help you propose for trending social media holidays, and establish the observances which are most related to your model.
For instance, you’ll find alternatives to attach with new and present followers who share an affinity for a particular meals — like popcorn lovers on Popcorn Lover’s Day in March.
Or you’ll be able to faucet into a typical curiosity — equivalent to Tremendous Bowl Sunday for the soccer followers in your target market.
Whereas I do not counsel sharing content material on social media after which including an irrelevant vacation hashtag to it, you’ll be able to leverage these advertising holidays to advertise your model in a significant means.
Not doing so might trigger you to overlook worthwhile alternatives the place your model can be part of the conversations going down amongst members of your neighborhood.
Downloadable Social Media Vacation Calendar
That can assist you preserve monitor of all these distinctive holidays, here is a free Social Media Vacation Calendar.
This easy-to-use Excel template will enable you to plan out your content material and format it for various channels like Fb, LinkedIn, X (previously Twitter), and Pinterest.
Use the Above Template to Plan Out Your Social Media Holiday Posts
Rolling Social Media Holidays
First up, I‘ll cowl the social media holidays that may roll round yearly however can drastically change dates. The next holidays don’t have the identical date annually — however they’re completely value including to your social media calendar.
January
- Clear Off Your Desk Day #CleanOffYourDeskDay: Second Monday of January
- Martin Luther King, Jr. Day #MLKDay: Third Monday of January
- Get to Know Your Prospects Day #GetToKnowYourCustomersDay: Third Thursday of Every Quarter (starting in January)
- Community Manager Appreciation Day #CMAD: Fourth Monday of January
February
March
April
- Nationwide Excessive-5 Day #NH5D: Third Thursday of April
- Get to Know Your Prospects Day #GetToKnowYourCustomersDay: Third Thursday of Each Quarter (April)
- Denim Day #DenimDay: Final Wednesday in April
- Nationwide Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday in April
- Arbor Day #ArborDay: Final Friday in April (Could Fluctuate by State)
Could
- World Bronchial asthma Day #WorldAsthmaDay: First Tuesday of Could
- Nationwide Trainer Appreciation Day #ThankATeacher: First Tuesday of the First Full Week of Could
- Nationwide Purple Nostril Day #RedNoseDay: Final Thursday of Could
- Warmth Consciousness Day #NoFryDay: Final Friday of Could
June
July
September
October
November
December
Nationwide & World Social Media Holidays: 2024
The record is not exhaustive (there are a number of food-specific holidays on the market), and these dates and hashtags should still be topic to vary.
However it is a nice start line for social media entrepreneurs who need to be taught extra about what’s trending and the way they’ll plan their content material in a means that shall be enjoyable and interesting on social platforms.
January 2024 Social Media Holidays
February 2024 Social Media Holidays
March 2024 Social Media Holidays
April 2024 Social Media Holidays
Could 2024 Social Media Holidays
June 2024 Social Media Holidays
July 2024 Social Media Holidays
🛸🌍 Yesterday, we celebrated the #WorldUFODay!
We’re curious, does anybody within the #UFOARMY have some wild UFO tales to share?
👽🖖Do not maintain again. The extra out-of-this-world, the higher.
Let’s hear about these shut encounters… pic.twitter.com/LV2WZf8iK5
— UFO Gaming (@TheUFOtoken) July 3, 2023
August 2024 Social Media Holidays
September 2024 Social Media Holidays
- September 11: Nationwide Day of Service and Remembrance #911Day
October 2024 Social Media Holidays
November 2024 Social Media Holidays
December 2024 Social Media Holidays
It is the BEST vacation — #NationalCookieDay! 🎉
Thanks to our Crumbl Household, who’ve let our cookies be a particular a part of your life for the previous 4+ years. 🥳
We need to hear your all-time FAVORITE Crumbl cookie! 🍪 We’ll ship 10 of essentially the most descriptive replies a cookie. 👇 pic.twitter.com/KpdnE9j4g4
— Crumbl Cookies (@CrumblCookies) December 4, 2021
Suggestions for Utilizing Advertising Holidays on Social Media
1. Prioritize your holidays prematurely.
As I discussed above, the objective is not to take part in each social media vacation on the market. You will need to select the observances that take advantage of sense for you and your model.
Create a listing at the beginning of every month — or higher but, annually — of the vacations you will be creating content material for. This can make it so much simpler to work this technique into your content material calendar.
And attempt to unfold the love all through the totally different months of the 12 months. That means you’ll be able to capitalize on seasonal traits, too.
2. Hold your viewers segments in thoughts.
It‘s attainable that all the individuals who work together with what you are promoting received’t care about all the holidays you resolve to put up about.
That‘s why it’s vital to make a considerate determination about which observances and conversations you select to affix on social media.
Use insights out of your purchaser personas to faucet into the vacations that align most intently with the pursuits of your viewers.
3. Observe the success of your advertising vacation calendar.
As a marketer, I wish to strive a bunch of various ways to see what sticks.
I‘d advocate doing that with social media holidays. Particularly if that is the primary time you’re contemplating constructing our a promotion calendar primarily based on observances.
This is what that may appear to be:
- Over the course of a 12 months, you can choose just a few observances every month to affix in on social media.
- Then, monitor key metrics like impressions and engagements to see which holidays are getting essentially the most traction for what you are promoting.
- And eventually, use these insights to tell your social media vacation participation for the following 12 months.
Additionally, don‘t be afraid to peek at what different manufacturers are doing for inspiration. It’s wonderful what goes viral as of late.
Examples of Social Media Vacation Posts
Talking of inspo, are you able to get impressed? Take a look at a few of my favourite examples of social media vacation posts beneath.
1. December Holidays — HubSpot
On this put up from HubSpot’s very personal social media workforce, we created a vacation reward information for entrepreneurs.
In fact, that is one in every of our purchaser personas and likewise a gaggle of individuals we very a lot love (we create software program merchandise only for them, in any case! Shout out to Advertising Hub).
That is one instance of how one can make a social media vacation put up related to your target market whereas integrating gentle humor.
2. Valentine’s Day — Afterlight Books
Afterlight Books is a romance e-book field subscription service that hit the nail on the top with their Valentine’s week marketing campaign.
You learn that proper — they turned a social media vacation right into a social media week.
Not solely is that pleasant for his or her loyal subscribers, but it surely additionally capitalizes on one in every of their most important promoting factors. All of their books are romantic, so it is sensible to make a giant deal out of essentially the most romantic vacation of the 12 months!
In case your product or enterprise aligns with a particular vacation, be at liberty to go all out in your marketing campaign.
3. Asian and Pacific Islander Heritage Month — Spotify
For Asian and Pacific Islander Heritage Month, Spotify featured a various panel of artists who’re of Asian and Pacific Islander descent.
Within the spirit of the vacation, the model additionally requested every artist why illustration issues to them, which not solely uplifts API voices but in addition honors what heritage months are all about.
Everytime you make a social media vacation put up, think about tying the content material you’re publishing very intently with the essence of the vacation.
4. Mom’s Day — Mark and Fold
Stationery model Mark + Fold stored it easy with this Mom’s Day put up, which reminds their followers to order an enduring reward for the fantastic moms they know.
This put up options minimal pictures and embodies the model’s skilled, polished tone (with a little bit of sass, in fact).
It’s an ideal instance of easy methods to preserve it easy — no must go excessive, particularly in case your model is extra understated in nature.
5. First Day of Summer season — Brown College
Should you’re searching for an instance of a no-fuss social media vacation put up, look no additional than this instance from a college.
It celebrates the primary day of summer season, which for many college students means a welcome break from college. To encapsulate that spirit, it contains a picture of an empty, peaceable, and quiet inexperienced (which is, the truth is, known as the Quiet Inexperienced).
With a quick Instagram caption and a devoted branded hashtag, this social media vacation put up is each efficient and easy, and completely value imitating in case you’re unsure what to put up subsequent however know that one other vacation is arising.
6. Halloween — Meta
For its Halloween put up, Meta printed a reel titled “Haunted Home: Trick-VR–Deal with,” which successfully advertises its VR headset product.
It additionally encapsulates the spooky spirit of the vacation by inviting viewers to affix them in a digital haunted home created by Eli Roth. This is a superb instance of easy methods to tie a vacation put up into an experiential marketing campaign.
7. December Holidays — JetPens
Let’s be sincere: December is chock-full of social media vacation alternatives, so it warrants a second instance on this record.
JetPens, a web based stationery retailer, delighted its followers with a present wrapping tutorial (which is simply concerning the hardest factor to do) that includes just a few of its stationery objects. What a win!
The model each marketed its merchandise and supplied helpful data to its followers. Contemplate taking an identical method together with your posts, the place you each honor the vacation and assist out your viewers.
8. Nationwide Pink Day — Crumbl Cookies
Crumbl Cookies received the social media vacation recreation with this put up about Nationwide Pink Day. Its model colour is pink, so it created a giveaway marketing campaign to rejoice the vacation and invited their followers to tag others for an opportunity to win.
It is a nice instance to comply with in case your model colours align with any one of many nationwide colour holidays.
Simply keep in mind that a lot of these holidays are aligned with a particular trigger.
As an illustration, Purple Day (March twenty sixth) is designed to boost consciousness about epilepsy, whereas Nationwide Gown in Blue Day (first Friday in March) goals to boost information about colon most cancers.
Social Media Holidays Will Assist You Develop Your Model
Partaking in social media holidays will enable you to create a stronger model voice and share posts about trending matters, serving to you earn extra followers in the long term.
Whereas it is not vital to rejoice each single social media vacation, being conscious of the vacations might help you brainstorm concepts to your advertising and implement enjoyable, themed posts into your social media content material calendar.
Editor’s Be aware: This put up was initially printed in January 2017 however is up to date yearly for comprehensiveness.
