Google owns only a bit greater than 90% of the worldwide search engine market, which implies it’s a important driver of how folks search for, and discover, data on the web.
On this publish, I’ll evaluation key Google search statistics that can enable you perceive how search works, search tendencies, and the way Google search adapts to altering applied sciences.
Desk of Contents
How many individuals use Google?
Google controls 90% of the search engine market share worldwide. That features 79% of the desktop market and 94% of the cellular search engine market.
Google’s nearest competitor, Bing, solely holds 3.9% of market share, whereas Yahoo accounts for 1.3%. The distribution has remained comparatively secure over the previous few years with Google persistently claiming aggressive victory because of detailed search outcomes, in-depth analytics, and evolving service choices.
Contemplate the fast uptake of “Google” as a verb which means, “to look” — “I’ll simply Google it,” “can’t you Google that?” “isn’t it on Google?” It’s not an exaggeration to say that in terms of trying to find data on-line, Google is — by far — the digital frontrunner.
What number of Google searches per day?
Google doesn’t share its search quantity knowledge. Nonetheless, it’s estimated that there are roughly 255,600 each second, translating to 22,083,870,968 Google searches per day. The variety of yearly Google queries is within the trillions, and the typical particular person conducts 6.8 searches per day.
Google additionally makes efforts to personalize search outcomes, in flip, rising the probabilities that customers will go for Google the subsequent time they’ve a query.
For customers that aren’t logged right into a Gmail or one other Google account, the corporate makes use of anonymously saved browser cookies to get a way of search histories and preferences.
For customers signed into their Google account, Chrome’s browser historical past gives the information mandatory for Google to assemble a profile primarily based on age, language choice, gender and search preferences, which informs the kind of search outcomes returned.
Location presents a simple instance of this strategy — if customers have location companies turned on, Google search outcomes might be filtered by geographic location to extend total relevance.
Now, let’s take a look at just a few of this yr’s high Google Search statistics and take a deeper dive into the trending searches that information your advertising technique.
Prime Google Search Statistics in 2024
Let’s take a look at how Google influences search with these newest statistics.
- When Google opened its proverbial doorways in September 1998, it solely averaged about 10,000 each day search queries. (The Search)
- As of January 2024, Google has roughly 84.2 billion visits worldwide, up from 83.9 billion in April 2023. (Statista)
- There are over 192 totally different nation and region-based Google Search engines like google. (GiT Magazine)
- As of October 2024, Chrome accounts for 65% of the net browser market share. (Statcounter)
- As of October 2024, 61% of internet visitors searches happen on cellular. (Statcounter)
- Our survey respondents rank smartphones or cell phones as their website guests’ most-used shopping gadget. (HubSpot Blog Research)
- Among the most globally common Google searches in 2023 embody “Titanic Submarine,” “Sinéad O’Connor,” “Connections” (the New York Instances Sport), and “Barbie.” (Google)
- 65% of SEOs say Google’s 2023 algorithm updates have positively impacted internet visitors and SERP rankings. (HubSpot Blog Research)
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A majority of pros say their web sites have maintained the identical quantity of visitors or don’t consider that generative AI/LLM AI options in search engines like google and yahoo have impacted their website visitors. 41% say their web sites are getting extra visitors than earlier than. (HubSpot Blog Research)
- Simply over ¼ of survey respondents say natural visitors is their high supply of internet visitors. Paid/search Google advertisements & paid social media/social media advertisements take second place. (HubSpot Blog Research)
- Our survey respondents inform us that almost all of their web site pages rank in place 6-10 in SERPs. (HubSpot Blog Research)
- 89% of URLs and 37% of URLs in positions 1-20 rank in another way on cellular and desktop. (SEMRush)
- 54% of survey respondents assume folks use search engines like google and yahoo to seek out solutions extra typically since AI overviews and different LLM search options turned accessible. (HubSpot Blog Research)
- Professionals ranked Trustworthiness and Experience as an important rating components within the E-E-A-T framework. (HubSpot Blog Research)
- Specialists assume how-to, step-by-step guides, and different academic content material will carry out finest with generative AI integrated into search engines like google and yahoo. Private tales/experiences would be the most negatively impacted. (HubSpot Blog Research)
- Optimizing content material for search intent, optimizing on-page content material round goal key phrases, and conducting key phrase analysis are the best search engine optimization methods for rating extremely on SERPs. (HubSpot Blog Research)
- 25% of desktop Google searchers finish with out a click on, and 17% of cellular finish with out a click on (Semrush)
- The common key phrase is roughly 3-4 phrases lengthy. (Semrush)
- Lengthy-tailed key phrases get 1.76x extra clicks in natural SERPs. (Backlinko)
- In 2020, 500 key phrases accounted for 8.4% of all search quantity. (Backlinko)
- The common cost-per-click for a key phrase is about $0.61. (Backlinko)
- The common cost-per-click in Google Adverts in 2024 is $4.66 throughout all industries. (WordStream)
- 4 occasions as many individuals are more likely to click on on a paid search advert on Google (63%) than on every other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)
- For each $1 companies spend on Google Adverts, they make a mean of $2 in income. (Google)
- 55% of individuals clicking on Google search advertisements desire these to be textual content advertisements. (Clutch)
- The common conversion charge in Google Adverts throughout all industries in 2024 is 6.96% (WordStream)
- The common CTR for titles with questions is 15.5%. Common (non-question) titles have a 16.3% CTR. (Backlinko)
- The common click-through charge for first place on desktop is 39.8%. If the highest result’s a featured snippet, CTR will increase to 42.9%. (FirstPage)
- 21% of Google SERPs present photos. (Moz)
- Compressing photos and textual content may assist 25% of internet pages save greater than 250KB and 10% save greater than 1 MB. These adjustments scale back bounce charges and improve web page rank on Google SERPs. (Google)
- 50% of U.S. customers use voice search each day. (UpCity)
With search volumes continuously fluctuating in response to world occasions and evolving information protection, it’s price realizing what searches are trending, how rapidly they’re ramping up, and the way they tie into comparable key phrase queries.
Whereas one possibility is a scattershot strategy — merely sort a possible development time period into Google and see what number of complete outcomes are reported — extra focused choices typically present a better path to improved search efficiency.
Let’s evaluation a number of the most helpful instruments accessible within the part under.
How To Discover Trending Searches
- Google Developments
- Suppose with Google
- BuzzSumo
- Feedly
- Ahrefs
- Quora
1. Google Trends
Evaluation the “Yr in Search,” take Google Developments classes, and see what’s trending now. You may also view the peaks and valleys of matter curiosity over time, which uncovers seasonality and means that you can plan your advertising calendar accordingly.
Plus, discover associated matters and queries, and establish sub-regions your matter has been trending to higher goal your campaigns.
2. Think with Google
Uncover articles, benchmark stories, and client insights that preserve you in control on search. From advert bidding methods to model jingles, you’ll discover fascinating content material that helps you assume greater whereas staying educated on easy methods to leverage Google seek for your online business.
3. X (formerly Twitter)
Signal on to X, and use the “tendencies” characteristic to uncover what’s trending in your state, nation, or across the globe. Whenever you click on right into a development, you’ll see high tweets concerning the matter, related information tales, and dwell responses.
4. BuzzSumo
I like how BuzzSumo helps you establish essentially the most shared content material within the earlier 12 months or the final 24 hours.
BuzzSumo means that you can drill down and analyze the matters that matter to your trade, your rivals, and the influencers you be taught from.
5. Feedly
I feel Feedly’s RSS feed aggregator is a superb device. It means that you can comply with your favourite manufacturers and see their most up-to-date content material in a single place.
Add your favorites and uncover new publishers by looking out your trade, expertise, or — you guessed it — trending matters. Feedly additionally means that you can arrange key phrase alerts, so that you’re at all times monitoring the most recent tendencies on matters you’re concerned about.
6. Reddit
Freshness and user-based voting decide how content material is prioritized on Reddit. A fast go to to the homepage reveals you trending or common posts. And, you’ll be able to filter by nation or recency for a extra related feed.
7. Ahrefs
Conduct aggressive analysis, dwelling in on a key phrase, or seek for trending matters. Ahrefs helps you establish trending content material and reveals you what to do to outrank your rivals.
8. Pocket
Pocket means that you can save content material from wherever on the internet. Evaluation your content material everytime you want and head to the Discover web page to seek out trending matters which are related to you.
9. Quora
Join Quora and choose matter areas that curiosity you (e.g., “startups,” “advertising,” and “economics”). Quora will inventory your feed with questions associated to your content material pursuits.
This offers you perception into what your clients are asking, real-time debates about rivals, and even means that you can reply questions on matters you will have expertise in.
Increasing Your Google Impression
Backside line? Google owns the most important piece of each search and internet browser market shares and gives a number of interconnected companies that empower the corporate to ship customized, real-time search outcomes.
For entrepreneurs, this makes Google an irreplaceable device for enhancing client loyalty, courting new shoppers, and enhancing buyer conversions.
Armed with actionable development knowledge and related supply statistics, advertising groups can increase their Google impression and make sure the proper content material will get seen by the precise clients to jumpstart the gross sales course of.