“In case you construct it, they’ll come” might have labored for Kevin Costner, however I feel everyone knows that advertising a cornfield baseball diamond would take only a little extra work.
Web sites are not any completely different. Even one of the best content material wants readers, and should you’ve struggled to extend your web site site visitors, you are in good firm.
In line with 2024 research from Content Marketing Institute, greater than half of B2B content material entrepreneurs say it’s a problem to constantly create the fitting content material for his or her viewers.
We’ve bought an inventory of 33 methods to extend web site site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).
Desk of Contents
Free Methods to Drive Site visitors to Your Web site
- Content material Creation
- Subject Experience
- Natural Social Media
- Web site Evaluation
- Influencers
- E-mail Record Constructing
- Neighborhood Engagement
- On-Web page search engine marketing
- High quality Backlinks
- Video Advertising
- Content material Repurposing
- LinkedIn Creator
- search engine marketing Instruments
- Historic Optimization
- Voice Search Optimization
- Native search engine marketing
- QR Codes
- A/B Testing
- Inner Linking
- Technical search engine marketing
- E-E-A-T
- Neighborhood Constructing
- Content material Gives
- Media Protection and Public Relations
- Social Share Buttons
- CTR Optimization
- Academy and Information Base Posts
- Social Information Websites
1. Content material Creation
Inbound marketing focuses on attracting the fitting individuals to your organization. Top-of-the-line methods to do that is by creating content material by way of running a blog.
To brainstorm content material that can appeal to the fitting guests to your web site, you will need to first perceive the buyer persona you’re focusing on. As soon as you realize your viewers, you’ll be able to create content material that naturally attracts them to your web site.
However how do you write weblog submit that can attract the fitting viewers? Comply with these 5 steps:
- Identify your buyer persona: Discover out extra about your goal market. Perceive all the pieces from job title to ache factors.
- Conduct keyword research: Study what your viewers is looking for on search engines like google and yahoo so you’ll be able to present one of the best content material.
- Ideate topics: Establish subjects that enchantment to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Blog Ideas Generator may help with the brainstorming course of.
- Write a draft: Start by drafting a submit that solutions your viewers’s questions. Use fascinating angles to make your submit stand out.
- Publish: Publish your submit in your weblog web site. Use search engine marketing instruments to optimize your content.
- Promote: Promote your weblog submit on social media and e-mail newsletters to generate site visitors. The extra site visitors your submit generates, the upper it should rank in search engines like google and yahoo.
Professional tip: Discover ways to implement a running a blog technique with our step-by-step guide and templates.
Wish to take your running a blog to the subsequent stage? Discover our Free AI Blog Writer to streamline your content material creation course of with the facility of synthetic intelligence.
2. Subject Experience
Rating larger in Google will enhance your web site’s natural site visitors. At HubSpot, we do that through the use of the pillar/topic cluster model. Google favors websites recognized to be subject consultants on the subject material they’re writing about.
To be seen as an skilled, you’ll be able to create a pillar page, which is actually an extended weblog submit that broadly covers all elements of a subject.
Then, you write “cluster content material,” or supporting weblog posts, focusing on lengthy tail key phrases that present you’ve got lined a subject exhaustively. Specializing in long-term site visitors will make it easier to rank larger on search engines like google and yahoo.
Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your web site round a single subject and search time period by way of inside linking. This group helps search engines like google and yahoo simply crawl and categorize all the content material that you’ve got on a specific subject, thereby making it simpler so that you can rank for that search time period.”
She continues, “When the mannequin is completed proper, it additionally helps guests navigate your web site and transfer by way of associated pages, boosting site visitors for all the pages in your subject cluster.”
3. Natural Social Media
Natural social media will not be a brand new technique, however it’s nonetheless one thing entrepreneurs ought to take note of. In addition to posting on social media platforms, you can too use Instagram Tales, dwell video on Instagram or TikTok, or Fb Messenger.
It is vital to have a various social media technique and use the fitting social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate lots of site visitors to your web site.
And as we noticed through the transformation of Twitter into X, customers can leap ship throughout main platform adjustments — so don’t put all of your eggs in a single basket.
Henry Franco, a former HubSpot advertising supervisor, recommends two issues concerning natural social media.
“First, do not spam your viewers — it prices a person nothing to scroll previous your submit, and should you do not provide them any worth, that is precisely what they will do. Know your viewers, and craft content material that speaks on to them,” Franco says.
“Second, keep lively with group administration. Folks love when manufacturers like and reply to them — it’s going to humanize your online business, and hold individuals coming again for extra content material.”
As an illustration, HubSpot makes use of enjoyable carousels on Instagram about your workplace persona, a lighthearted means of participating our viewers (I’m a bi-coastal baddie solely by advantage of continually mixing up time zones.)
Professional tip: Take a look at our social media marketing guide to be taught extra.
4. Web site Evaluation
Let‘s perform a little reverse-engineering of our thought course of. Earlier than you drive site visitors to your web site, it’s vital to find out about your viewers.
To do that, analyze your web site to see the place you are shedding and gaining guests. There are many third-party instruments, like Crazy Egg, and HubSpot has a free website grader you should utilize.
With this data at your disposal, you’ll be able to create the fitting content material to drive the fitting site visitors to your web site.
5. Influencers
We all know that clients usually tend to purchase from organizations with wonderful phrase of mouth, however how do you create nice phrase of mouth advertising?
First, delight your clients. Second, work with influencers.
Influencer advertising isn‘t a passing fad. The truth is, it’s a budget-friendly choice to drive site visitors to your web site. When influencers submit low cost codes, hyperlinks, opinions, or giveaways, you might be tapping into their viewers to drive site visitors to your web site.
6. E-mail Record Constructing
Utilizing your present readers and clients is a good way to drive site visitors to your web site. While you submit a brand new weblog or content material provide, you’ll be able to market it to your followers/subscribers for a fast site visitors enhance. With content-heavy web sites, repeat readership is useful for site visitors objectives, conversions, and lead era.
To get began, construct an e-mail listing or develop your present listing. Beneath are a couple of methods you should utilize:
- Content material provides: Publish content material that requires guests to share their e-mail to entry it. Embrace CTAs for content material provides in your web site.
- Simple-access publication sign-up: Embrace sign-up types in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your web site, they’re extra seemingly to enroll in your publication.
Use HubSpot’s free forms tool to easily add a form to your site and start growing your email list.
- Social media: Selling your e-mail publication on social media, whether or not by way of a submit or contest/giveaway, is a good way to transform your present followers into subscribers.
Professional tip: Learn how to build an email list from scratch or grow your email list.
7. Neighborhood Engagement
The extra model recognition you may have, the extra site visitors you’ll drive to your web site. One solution to obtain brand recognition is to be lively and engaged throughout the market.
You’ll be able to implement an engagement technique at the moment by collaborating in Fb group discussions in your business, answering questions on public discussion board web sites, and interacting together with your followers on social media.
One among my favourite manufacturers on social media is Taco Bell. Taco Bell delights its clients on social media nearly day-after-day. See a few examples from the corporate’s X account beneath.
Within the instance above, Taco Bell makes use of a easy tweet from a buyer to interact with them and construct group organically. The model additionally simply likes to have enjoyable:
Simply keep in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.
8. On-Web page search engine marketing
On-page search engine marketing may help your web site rank larger in search engines like google and yahoo and produce in additional site visitors. Some on-page search engine marketing parts embody the web page title, header, meta description, picture alt-text, and the URL (plus extra). Exhibiting up in search engines like google and yahoo will generate extra site visitors in your web site.
Professional tip: To get began, take a look at our ultimate guide to on-page SEO.
9. High quality Backlinks
In an effort to drive site visitors to your web site, that you must rank excessive in search engines like google and yahoo. In an effort to rank larger in search engines like google and yahoo, that you must be an authority in your business.
A method to do this, apart from the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your web site, that provides you extra credibility.
Irina Nica, senior product advertising supervisor at HubSpot says, “There are two most important methods during which high-quality backlinks may help drive extra site visitors to an internet site: boosting rating and driving referral site visitors.”
She continues, “Backlinks are probably the most vital rating elements for each main search engine on the market. By continually incomes high-quality backlinks from related web sites, you may enhance your rankings in SERP and, because of this, see a carry in your natural site visitors.”
Nica provides, “Backlinks may drive a considerable quantity of referral site visitors. That‘s one thing to be anticipated should you get talked about on a preferred information web site. You may as well see referral site visitors coming by way of should you’re talked about (and linked to) in an article that is already rating nicely for prime search quantity key phrases and is getting a continuing circulation of site visitors.”
Professional tip: Wish to learn to earn backlinks? We’ve bought 10 creative ways.
10. Video Advertising
If video advertising isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista reports that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.
It’s predicted that by 2028, digital video promoting spending will enhance to just about $90 million, up from $59 million in 2024. And people numbers are only for cell.
You’ll be able to create movies for Instagram Tales or Reels, do dwell movies, begin a YouTube channel, and many others. Wish to get began at the moment? Study all the pieces that you must know in our ultimate guide to video marketing.
11. Content material Repurposing
Want content material to drive site visitors to your web site however struggling to provide you with concepts? I get it. An effective way to beat this hurdle is to repurpose previous content material. Take a well-performing weblog submit and repurpose that right into a video.
Or when you’ve got a podcast that did rather well, write up a weblog submit on that subject. Utilizing content material that has already carried out nicely will proceed to drive site visitors to your web site.
You may as well repurpose written content material by profiting from business traits. In case you have a handful of older content material about AI, as an illustration, you might freshen them up with latest statistics and quotes, bundle the weblog posts collectively, and market it as an final subject information.
12. LinkedIn Creator
LinkedIn is actually more popular with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s likelihood they type a major a part of your goal market.
Not like LinkedIn Influencers, anyone can turn out to be a LinkedIn creator. You’ll be able to repurpose weblog posts (or write new ones!), host dwell audio occasions, and even begin on-platform newsletters.
LinkedIn has nice sources for anyone trying to enhance their attain, like its content best practices, which counsel that you just submit not less than 4 instances per week and deal with every submit as the beginning of a dialog.
13. search engine marketing Instruments
To drive site visitors to your web site, it is vital to be a pupil of search engine marketing. Studying how one can use search engine marketing instruments like Google Analytics, Ahrefs, and SEMrush will make it easier to develop a technique to generate site visitors to your web site.
These instruments will make it easier to be taught and analyze what‘s working in your web site and what isn’t. Plus, these make it easier to provide you with concepts for content material that has the potential to generate excessive site visitors. Take a look at our roundup of the best SEO tools to observe your web site.
14. Historic Optimization
Historic optimization is the method we use at HubSpot to replace previous weblog content material and generate extra site visitors and leads. In case you’re something like us, a majority of your month-to-month weblog views and leads come from older posts.
Pamela Vaughan, a advertising fellow who works on internet technique at HubSpot — and the one that launched us to the idea of historic optimization — has written about this extensively.
She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of that you must 1) be producing a major quantity of natural search site visitors, 2) have constructed up a vital mass of weblog subscribers and social media followers, and three) have a large repository of previous posts at your disposal.”
Vaughan provides, “Historic optimization needs to be a chunk of your general running a blog technique — not the entire technique.”
Professional tip: Comply with her step-by-step process for historical optimization.
15. Voice Search Optimization
Bear in mind in “The Little Mermaid” when Ariel needed to go the place the individuals had been? That very same precept applies to digital advertising. In an effort to drive site visitors to your web site, it is vital to point out up the place persons are looking out.
Voice search is an more and more vital space during which to rank, particularly with the developments in AI we’ve seen in simply the final yr or two. According to eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.
Listed below are a couple of tricks to get began:
- Research long-tail keywords: When individuals use voice search, they communicate in full sentences reasonably than brief phrases. To optimize for voice search, begin researching longer-tail key phrases.
- Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
- Optimize for snippets: Sensible audio system like Alexa and Google Dwelling search for brief, concise solutions. Writing fast summaries in your posts makes it simpler for search engines like google and yahoo and good audio system to search out the reply they want.
16. Native search engine marketing
If your organization is a brick-and-mortar retailer, native search engine marketing is a crucial issue to contemplate. In her comprehensive guide to local SEO, former HubSpotter Kelsey Smith wrote that search engines like google and yahoo collect data for native search by “[relying] on indicators resembling native content material, social profile pages, hyperlinks, and citations to supply essentially the most related native outcomes.”
For instance, when somebody sorts in “greatest soul meals restaurant” on Google, the outcomes are generated by the person’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations so that they present up in native searches.
Right here’s a restaurant that reveals up for that search in Chicago:
To rank for native search:
- Guarantee your title, tackle, and cellphone quantity (NAP) is constant in your Google My Enterprise and social media pages.
- Use a listing administration software to observe directories like Yelp, Foursquare, Better of the Net, and many others.
- Analysis and use location-based search phrases on websites like Google Traits, which analyzes in style search phrases throughout numerous areas.
17. QR Codes
Entrepreneurs love QR code. And now that smartphones can natively scan them, so do shoppers.
QR codes can drive trackable site visitors to your web site, however it’s a must to give the person a purpose to scan them.
Consider it as making a real-life CTA button. In case you make it attractive and accessible sufficient, individuals will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.
While you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your internet tackle adjustments later.
18. A/B Testing
you are a marketer when your motto is “Take a look at, take a look at, and take a look at once more.”
A/B testing is a cut up take a look at that helps you identify what model of a marketing campaign performs greatest. These checks may give you key details about your viewers so you’ll be able to create tailor-made content material and provides that drive site visitors to your web site. There are lots of instruments you should utilize to get began.
Professional tip: Take a look at our roundup of the best A/B testing tools.
19. Inner Linking
When a customer involves your weblog, your objective is to maintain them there.
That‘s why inside hyperlinks — hyperlinks to different pages in your web site — are essential. When guests proceed to different pages of your web site, they’re extra prone to convert and turn out to be model lovers.
For instance, you’ll be able to create an inside linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink backwards and forwards, which boosts your web site’s credibility on search engines like google and yahoo, whereas additionally growing the probability of a conversion.
20. Technical search engine marketing
Technical search engine marketing focuses on the backend of your web site to see how the pages are technically arrange and arranged.
Components embody parts like web page pace, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical SEO gave HubSpot greater than a 50% enhance in natural site visitors.
To get began together with your technical search engine marketing, use a few of the suggestions from Howells-Barby’s article, together with:
- Repair damaged hyperlinks and redirects.
- Create an XML sitemap in your subdomains.
- Arrange language meta tags.
- Add customized H1 and introductions to subject pages.
21. E-E-A-T
Google has lengthy prioritized content material it deems essentially the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.
In 2022, it added an “E” for “expertise,” that means that content material needs to be produced by individuals with firsthand, real-world expertise with the subject.
“E-E-A-T is hands-down probably the most underrated content material search engine marketing practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.
In case you have a longtime weblog or giant content material library, take the time to audit for these E-E-A-T best practices:
- It’s useful content material.
- Consultants created it.
- It’s reliable.
- It’s recurrently up to date.
Merely including a private perspective and skilled quotes to current content material can go a good distance towards boosting your content material within the SERPs.
Professional tip: Right here’s how adding “experience” to a HubSpot blog post elevated clicks by 724%.
22. Neighborhood Constructing
Constructing a group of brand name lovers is a good way to constantly drive site visitors to your web site. You’ll be able to construct a Fb group, Instagram Reside occasions, a LinkedIn Group, or Quora Area particularly in your followers and others in your business the place you create worth, whereas additionally linking again to your web site.
You’ll be able to even do that from your individual web site — take into consideration Apple’s support community, which I’ve used various instances to diagnose one thing on my iPhone or laptop computer. Lego’s online community lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.
23. Content material Gives
Content material provides, typically known as lead magnets, are a means to make use of content material to drive site visitors to your web site and generate leads. Content material provides differ relying on what stage of the buyer’s journey your buyer is in, however can embody webinars, guides, studies, trials, demos, checklists, and extra.
Professional tip: Find out about several types of content offers and discover one of the best one for you and your online business.
24. Media Protection and Public Relations
Earned media protection is a good way to drive model consciousness in your firm and site visitors to your web site. In case your advertising and public relations groups work collectively, you’ll be able to generate site visitors to your web site and create wonderful phrase of mouth.
Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most shops nowadays attempt to steer clear of together with backlinks of their tales (it‘s normally towards their editorial pointers), that doesn’t imply {that a} good story will not drive people again to your web site.
Media protection offers nice third-party validation in your firm. Tales about new services or products, your organization tradition, and even business thought management can all be nice drivers for a reader who perhaps hadn’t heard of your organization earlier than and needs to be taught extra.”
25. Social Share Buttons
Social share buttons are hyperlinks that make it simple in your readers to share your content material on social media. When your readers turn out to be promoters of your content material, your site visitors will enhance. Here is a fast cheat sheet on creating social share buttons.
As soon as you’ve got created your social share buttons, how do you get individuals to share your content material? Listed below are a couple of tricks to get began:
- Ask individuals to share on social media.
- Create robust content material.
- Embrace quotable content material.
- Add multimedia resembling photos, movies, infographics, and many others.
26. CTR Optimization
As soon as your content material is posted and you start rating on search engines like google and yahoo, be sure that persons are clicking by way of to learn your posts.
Your click-through charge (CTR) measures who clicked in your submit and browse it towards the quantity of people that seen the hyperlink to your submit (e.g., the touchdown web page, e-mail, or commercial) in whole.
An awesome software to measure your natural CTR is Google Search Console. To get extra individuals to click on by way of and drive site visitors to your web site, it is vital to jot down compelling and apt meta descriptions and titles.
To jot down high quality meta tags which are click-worthy, be sure that your titles are brief and snappy, and your description leaves guests wanting extra. This ties into on-page search engine marketing, described above.
27. Academy and Information Base Posts
One type of content material that may drive site visitors to your web site is instructional content material. In case you create programs, certifications, or instructional posts which are useful to your viewers, you may seemingly see a rise in site visitors.
For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and information base articles to reply questions. See an instance of a information base article beneath.
28. Social Information Websites
Reddit is not a playground for web trolls — it’s a massively useful useful resource for information and knowledge. I typically use it whereas researching HubSpot articles to see what the recent subjects are or what questions customers are asking a few sure topic.
Reddit and comparable websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are much like social media as a result of they foster asynchronous connections between customers.
The distinction is that these kind of websites have interaction individuals round a query or subject, and exterior content material could be shared to assist clarify the customers’ factors of view.
One other means exterior websites profit from elevated site visitors by way of social information websites is after they’re shared in in style channels. You’ll be able to share your web site’s content material on these websites your self should you’re simply beginning out, however accomplish that rigorously.
Similar to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare greatest once you share your content material in context of the subject and when it’s one of the best data to reply the person’s query.
Paid Methods to Drive Extra Site visitors to Your Web site
- Paid Promoting
- Contests and Giveaways
- Visitor Posting
- Visitor Podcasting
- Thought Management
1. Paid Promoting
You’ll be able to drive site visitors to your web site shortly with paid promoting. With search engines like google and yahoo, you’ll be able to run pay-per-click or retargeting advertisements. With social media you’ll be able to run show advertisements or sponsored posts.
Your technique will most definitely embody a mix of several types of promoting like social media, show, and search advertisements.
The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% enhance in social media spending in 2025.
Professional tip: Get began with our step-by-step information on paid advertising.
2. Contests and Giveaways
A easy solution to drive site visitors to your web site is thru contests and giveaways. This may give you a fast enhance, whereas additionally rewarding your followers. You’ll be able to host giveaways on social media, by way of your e-mail listing, or each.
Maybe begin with one thing smaller than beverage firm Liquid Death, which ran a giveaway in summer time 2024 for … a jet. An actual one. (Pilot not included.)
Implementing a technique like this may be easy. Simply observe these six steps:
- Determine what platform on which to host your giveaway. (You should use a number of.)
- Select a prize. (Free tickets, low cost, and many others … )
- Choose the standards. (Web site feedback, e-mail enroll, and many others … )
- Write the advert copy.
- Create the graphics.
- Put up and promote the competition or giveaway.
3. Visitor Posting
In that very same vein, writing visitor posts can generate site visitors to your web site. Visitor posting reveals you are lively in your group, whereas additionally linking to your web site (and I’ve bought extra on producing backlinks beneath).
To implement a visitor posting technique, that you must discover a web site that’s match in your firm, draft a weblog submit, after which write a pitch.
Caroline Forsey, a advertising supervisor on HubSpot’s content material development staff, says, “I am all the time significantly intrigued with a visitor pitch if it reveals me the author has achieved their analysis forward of time.”
“As an illustration, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece may enchantment to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, reasonably than competing with current content material.”
For instance, right here’s what HubSpot looks for in guest posts on the Advertising Weblog.
4. Visitor Podcasting
Much like visitor posting, being a visitor on a preferred podcast can elevate model consciousness and drive site visitors to your web site.
Chances are you’ll have already got some favourite podcasts that may be a fantastic match; you can too use a “matchmaking” firm particularly for podcast company, like Interview Connections and PodMatch.
Simply be sure to do your individual analysis. Hear to some episodes to get a way of the tone and material, analysis the host(s), learn opinions, and see if the podcast has revealed numbers like subscribers or downloads.
5. Thought Management
In line with Edelman’s and LinkedIn’s research, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.
If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your audience isn’t within the C-suite but, sharing thought-leadership content material can enhance your model’s credibility and visibility — and make it easier to create genuinely helpful content material.)
When selecting a thought chief, don’t restrict your self to your individual business. Influential thought leaders typically have transferable information that may assist your readers, no matter their business and expertise.
And though “chief” suggests any individual well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new techniques, and catching the eye of their friends. Greater than something, search for storyteller — any individual you are excited to take a seat down and speak to.
Web site Site visitors Is Ready For You
Driving site visitors is a endless process, however it’s one that may yield long-term outcomes.
There are such a lot of paths your future clients can take to succeed in your web site — all it’s a must to do is locate the one which works greatest for your online business.
Strive one in every of these strategies in your subsequent quarter’s demand era technique to see a major site visitors enhance.