July is crammed with many alternatives for artistic advertising and marketing—it’s Nationwide Anti-Boredom Month, Unbiased Retailer Month, residence to World Emoji Day, Pandemonium Day, and lots extra.
On this publish, I’ve taken care of the entire brainstorming and planning for you with:
- An inventory of July consciousness causes, themes, nationwide days, and holidays.
- Over 30 artistic concepts for incorporating them into your articles, posts, occasions, and promotions.
- Actual examples of those concepts in motion.
Contents
July consciousness causes
- Fireworks Security Month
- Eye Damage Prevention Month
- UV Security Month
- Minority Psychological Well being Month
- Ice Cream Month
- Anti-Boredom Month
- Grilling Month
- Purposeful Parenting Month
- Excellent care month
- Unbiased Retailer Month
- Therapeutic Recreation Week (second week of July)
- All people Deserves a Therapeutic massage Week (second week after 4th of July)
- Parenting Gifted Kids Week (third week of July)
- Clear Seashores Week (July 1-7)
- World Reggae Day (July 1)
- Nationwide Tradition Consciousness Week (July 1-7)
July holidays and nationwide days
You may see a extra full record on the finish of this publish, however right here is my curated mixture of the intense, the delicate, and the downright foolish:
- July 1: Nationwide Postal Employee Day
- July 3: Praise Your Mirror Day
- July 4: Independence Day
- July 9: Cow Appreciation Day – Adjustments yearly
- July 11: Cheer Up The Lonely Day
- July 14: Pandemonium Day
- July 17: World Emoji Day
- July 18: Get to Know Your Clients Day – Third Thursday of every quarter
- July 21: Ice Cream Day – Third Sunday in July
- July 25: Rent a Veteran Day
- July 26: All or Nothing Day
- July 28: Nationwide Buffalo Troopers Day
- July 30: Nationwide Get Gnarly Day
In July we have fun, America, dad and mom, and cows. (Image source)
Range, fairness, and inclusion advertising and marketing concepts in July
Whereas it’s all the time a good suggestion to incorporate diversity, equity, and inclusion advertising and marketing in your plans year-round, there are just a few observances particularly in July that you simply gained’t wish to miss:
Nationwide Minority Psychological Well being Month
July was proclaimed Minority Mental Health Month in 2008 by the US Home of Representatives. This helps be sure that not solely do folks of colour have entry to satisfactory psychological healthcare, but additionally that well being professionals are culturally conscious, empathetic, non-judgmental, and in a position to correctly diagnose every affected person who walks into their workplace.
Unfold consciousness utilizing assets like BIPOC’s MMHM toolkit, or provide you with an occasion of your individual to help this inclusivity-related trigger.
Particular Recreation for the Disabled Day (July 2)
Do you know over 15% of the world’s inhabitants lives with a incapacity? Traditionally, folks with completely different skills have had restricted entry to leisure actions. Particular Recreation for the Disabled Day goals to alter that by bringing consciousness to the methods the world could be extra inclusive for all.
To participate on this day, sponsor or volunteer at an area recreation heart that’s accessible to of us with various skills. Alternatively, reminding your viewers to assist unfold consciousness and offering recommendations on how they will make a distinction could be simply as efficient.
Malala Day (July 12)
Malala Day celebrates the work of Malala Yousafzai, a world human rights activist and the world’s youngest Nobel prize winner. Malala is from Pakistan which is an space recognized to deprive girls and younger ladies of training. Her stand on training for all in the end led to her being shot by the Taliban. Regardless of this occasion, Malala courageously continued with the trigger she believed in.
Her perseverance has impressed a worldwide motion for extra accessible training throughout all corners of the world. Encourage your viewers with Malala quotes, like these included in her memoir: I Am Malala: The Woman Who Stood Up for Training and Was Shot. One other concept could be to have fun the work of Malala and share how your small business’s group is working in the direction of higher training accessibility for minorities.
Nationwide Buffalo Troopers Day (July 28)
It’s vital to grab each alternative you possibly can to have fun variety in your advertising and marketing. Acknowledge National Buffalo Soldiers Day on July 28 to commemorate among the earliest Black troops within the US Army who served on the Western frontier after the Civil Conflict.
July advertising and marketing concepts for month-long consciousness
And now, it’s time to get all the way down to (advertising and marketing your) enterprise. We’ll begin with July advertising and marketing concepts primarily based on month-to-month consciousness causes after which transfer to single-day observances.
Nationwide Unbiased Retailer Month
July is the designated month for celebrating impartial retailers who, like all local businesses, assist to construct our financial system, cities, and communities. Promote your individual enterprise in case you are one, or present your help for impartial retailers in your group.
Nationwide Anti-Boredom Month
After the July 4th festivities, the summer season warmth and structureless days can begin to creep in with looming threats of boredom.
Listed here are some concepts to assist your target market keep away from the canine days of summer season:
- Host a gratifying month-long problem round meals, health, hydration, or one thing associated to your small business.
- Share your favourite summer season spots and actions.
- Write a blog post compiling occasions occurring in your space.
- Ask your followers for suggestions on books, locations to go, DIY initiatives, and many others.
Or, take a no-nonsense strategy like this enterprise did:
Nationwide Grilling Month
I attempted to consider methods to place a creative twist on issues to make it extra extensively relevant, however to no avail—until you’re into grilling your prospects for suggestions…
However I did discover some concepts on Fb. This enterprise ran a contest with a grilling-themed prize.
This electrical firm inspired its followers to save lots of electrical energy by grilling outdoors:
Nationwide UV Security Month
The solar gained’t run out of hydrogen for an additional 5 billion years, so take into account it an evergreen subject. It doesn’t matter what enterprise you’re in, you possibly can’t go flawed with posting UV security suggestions.
Make your individual picture with a content marketing tool like Canva, like this enterprise did:
Or borrow an infographic from the CDC:
All people Deserves a Therapeutic massage Week (normally third week in July)
If you’re in any approach linked to massages, whether or not that be a standard therapeutic massage studio, a bodily therapist, or a salon, you must undoubtedly be taking benefit this week by running sales promotions.
In case you’re not a spa or salon, associate up with an area supplier to see when you can run a mutually helpful deal.
Or take it a step additional like these guys:
July advertising and marketing concepts primarily based on nationwide days
Christmas in July (varies)
In accordance with my cursory analysis (aka Real Simple magazine), Christmas in July started in 1993 with a summer season camp in Brevard, NC. After which someplace alongside the road, companies started utilizing it as a marketing tool. Listed here are some methods you possibly can observe swimsuit.
Run offers and gross sales to get new customers coming in. BigCommerce tells us that repeat prospects spend 25% extra per transaction throughout the (actual) vacation season, whereas a brand new buyer spends solely 17% extra. So begin constructing that repeat buyer base now!
This photographer promoted household picture shoots, framed as a method to get your Christmas card picture taken care of early (and while you’ve obtained that summer season look going). Relying on the climate, winter garments could or is probably not a good suggestion!
Or just run a beneficiant flash sale that’ll really feel like, effectively, Christmas in July.
Nationwide Praise Your Mirror Day (July 3)
Nationwide Praise Your Mirror Day, noticed on July 3, encourages folks to really feel optimistic about themselves—in and out. If it suits with the tone of your model and your viewers, acknowledge it on social media.
You possibly can even run an Instagram marketing campaign the place prospects obtain a share off services or products in change for posting a selfie and customized hashtag.
✅ Free Information: The 30 Best Ways to Promote Your Business (With or Without Money!)
Worldwide Chocolate Day (July 7)
Anybody can get behind this vacation. Whether or not it’s with a sweet counting contest, giving out Hershey’s Kisses to prospects, or simply posting a humorous meme. Or, you may get some chocolatey USB drives made up together with your emblem on ’em!
Gruntled Employees Day (July 13)
So sure, gruntled is a phrase. It means happy, happy, or content material.
- Collect feedback out of your workers to see if you can also make any enhancements to their expertise. Joyful workers make for completely satisfied prospects (who write reviews).
- Write a thought leadership publish on firm tradition constructing and spotlight yours within the course of.
- Remind your viewers of your dedication to buyer expertise.
Give One thing Away Day (July 15)
Relatively than operating an Instagram giveaway, take into account internet hosting a charity fundraiser for Give One thing Away Day. Shoppers like doing enterprise with individuals who share their values. Doing one thing to your group or a better trigger will have interaction your followers and make a optimistic influence.
Nationwide Ice Cream Day (third Sunday in July)
I’m going to spare you the “I scream you scream” and share somewhat historical past with you. Again within the day (1984), former President Ronald Reagan determined July was to be Nationwide Ice Cream Month and that the third Sunday in July could be Nationwide Ice Cream Day. Ice cream outlets, you already know this one effectively. For the non-frozen dairy-delighted, check out these concepts:
- Run an ice cream social: Use that frozen sugary goodness to lure prospects into your retailer! Along with providing free ice cream, present particular reductions on gadgets or coupons with a purchase order.
- Have an inside ice cream sundae occasion at your small business and share on social media: the scrumptious masterpieces, the mess, the folks indulging. Even higher, buy the ice cream from an area retailer and tag them in your posts.
- Provide free ice cream after a category or session: Get extra signups for a exercise or yoga class with the promise of a free ice cream afterward. (Natural ice cream for the yoga of us).
- Strive getting artistic together with your content material: We don’t all the time use ice cream cones to clarify marketing concepts, however after we do…
Get to Know Your Clients Day (third Thursday)
It’s best to already know your customers just like the again of your hand, however you must also all the time be studying—particularly with the shape-shifters we shoppers have develop into as a result of pandemic.
Get to Know Your Clients Day occurs on the third Thursday of each quarter—an excellent reminder to remain in your toes and an excellent alternative to strengthen your shopper relationships.
Share a survey by way of e mail or social media—one thing transient however significant sufficient to show that you simply worth your prospects, and to be informative to you.
You possibly can additionally take a lighter strategy on social media. Ask extra playful questions, like “would you slightly,” “yea or nay,” “when was the final time you…” however maintain the matters related so you possibly can glean one thing from the solutions.
Nationwide Mother and father’ Day (fourth Sunday in July)
With Mom’s and Father’s Day taking over all of the healthful limelight, Father or mother’s Day typically will get uncared for. Mother and father work tirelessly for his or her kids, so honor the dad and mom in your viewers!
Think about taking a extra emotional strategy together with your model on at the present time. Acknowledge the hard-working dad and mom on the market, however keep delicate to the truth that not everybody has dwelling dad and mom, that not all dad and mom are one merchandise, and that there are a lot of caretakers who’re like a mum or dad.
Fourth of July advertising and marketing concepts
However in fact! It’s the largest vacation of the summer season. Listed here are some methods to include 4th of July marketing ideas, slogans, promotions, and extra into your month-to-month technique:
- Vacation promotions: Provide a 17.76% low cost, scale back an merchandise worth to $17.76, or use promo codes like FIREWORKS or FREEDOM. Create buy-one-get-one offers for appropriately-themed merchandise. Or simply run a sale just because it’s a vacation—ain’t nothin’ flawed with that.
- Run a giveaway: Provide up a pink, white, and blue-themed prize, barbeque provides, a present card, or perhaps a survival equipment like a garden chair, bug spray, hand sanitizer, glowsticks, and many others.
- Write a weblog publish on matters associated to your small business, via the lens of themes like freedom, independence, stars, stripes, and extra. Or, if relevant to your small business, write extra sensible posts like firecracker security suggestions, suggestions for holding your canine calm throughout fireworks, or journey suggestions.
- Get artistic: Ditch the stock photography and get artistic together with your 4th of July social media posts. Or ditch the cliches and check out a few of these authentic 4th of July Instagram captions.
- Ship a greeting to your prospects: Whether or not it’s via a card, e mail, social publish, or textual content, ship somewhat 4th of July message to your customers wishing them a protected and completely satisfied vacation.
Received any July advertising and marketing concepts? Share em!
Not the entire July consciousness causes and observances have been coated on this publish. There are far too many. However if in case you have any concepts of your individual, be at liberty so as to add your individual distinctive twist to assist your small business stand out this month!
PS: Right here’s our full sequence of month-to-month advertising and marketing concepts:
And for a yr’s price of promoting concepts, check out this marketing calendar template from our friends at LocaliQ.
As promised, here’s a extra full record of July observances that will or could not apply to your small business:
Full record of July holidays
July 1
- Canada Day
- Worldwide Joke Day
- American Zoo Day
- Nationwide Postal Employee Day
July 2
- Made within the USA Day
- Nationwide Anisette Day
- Nationwide Disco Day
- World UFO Day
July 3
- Nationwide Eat Your Beans Day
- Nationwide Fried Clam Day
July 4
- Independence Day
- Nationwide Barbecued Spareribs Day
July 5
- Nationwide Hawaii Day
- Nationwide Workaholics Day
- Nationwide Bikini Day
- Nationwide Graham Crackers Day
July 6
- Worldwide Kissing Day
- Nationwide Fried Rooster Day
- Just about Hug a Digital Assistant Day
- Nationwide Hop-a-Park Day (first Saturday in July)
July 7
- Nationwide Inform the Reality Day
- Nationwide Dive Bar Day
- Nationwide Father-Daughter Take a Stroll Day
- Nationwide Strawberry Sundae Day
July 9
- Barn Day
- Style Day
- Nationwide Sugar Cookie Day
- Cow Appreciation Day (modifications yearly)
July 10
- Nationwide Kitten Day
- Nationwide Pina Colada Day
July 11
- Nationwide Cheer Up The Lonely Day
- All American Pet Photograph Day
- Nationwide Mojito Day
- Nationwide 7-Eleven Day
July 12
- Nationwide Simplicity Day
- Nationwide Completely different Coloured Eyes Day
- Nationwide Pecan Pie Day
- Nationwide Hair Creator’s Day
July 13
- Nationwide French Fry Day
- Nationwide Barbershop Music Appreciation Day
- Nationwide Beans and Franks Day
- Embrace Your Geekness Day
July 14
- Nationwide Pandemonium Day
- Nationwide Tape Measure Day
- Nationwide Nude Day
July 15
- Nationwide Give One thing Away Day
- Nationwide I Love Horses Day
- Nationwide Pet Fireplace Security Day
July 17
- Nationwide Lottery Day
- World Emoji Day
- Nationwide Get Out of the Canine Home Day – Third Monday in July
July 18
- Nationwide Caviar Day
- Nationwide Bitter Sweet Day
- Get to Know Your Clients Day – Third Thursday of Every Quarter
July 19
- Nationwide Soccer Day
- Nationwide Scorching Canine Day
- Nationwide Phrases with Associates Day
July 20
- Nationwide Fortune Cookie Day
- Nationwide Lollipop Day
- Toss Away the “May Haves” and “Ought to Haves” Day – Third Saturday in July
July 21
- Nationwide Junk Meals Day
- Nationwide Be Somebody Day
July 22
- Nationwide Hammock Day
- Nationwide Rat Catcher’s Day
July 23
July 24
- Nationwide Drive-Via Day
- Nationwide Cousins Day
- Nationwide Amelia Earhart Day
July 25
- Nationwide Rent a Veteran Day
- Nationwide Wine and Cheese Day
- Nationwide Refreshment Day – Fourth Thursday in July
- Nationwide Intern Day – Final Thursday in July
July 26
- Nationwide Aunt and Uncle’s Day
- Nationwide Bagelfest Day
- Nationwide Incapacity Independence Day
- Nationwide All or Nothing Day
- Nationwide Discuss in an Elevator Day – Final Friday in July
- Nationwide System Administrator Appreciation Day – Final Friday in July
- Nationwide Get Gnarly Day – Final Friday in July
July 27
- Nationwide Love is Form Day
- Nationwide Day of the Cowboy – Fourth Saturday in July
July 28
- Buffalo Troopers Day
- Nationwide Waterpark Day
- Nationwide Father or mother’s Day – Fourth Sunday in July
July 29
- Worldwide Tiger Day
- Nationwide Rooster Wing Day
- Nationwide Lasagna Day
- Nationwide Lipstick Day
July 30
- Nationwide Father-in-Legislation Day
- Nationwide Whistleblower Day
- Nationwide Assist Public Training Day
- Worldwide Day of Friendship
July 31
- Nationwide Mutt Day
- Harry Potter’s Birthday
- Worldwide Lifeguard Appreciation Day
- Nationwide Avocado Day
- Unusual Instrument Consciousness Day
- World Ranger Day
