Ever assume you’d click on on a HubSpot article about rebranding announcement electronic mail examples, solely to be met by a pro-wrestling anecdote? Nicely, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.
Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its identify in 2002.
The sports activities leisure big went out swinging, launching the now iconic “Get The F Out” advertising marketing campaign earlier than formally altering its identify, emblem, and web site to WWE.
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The WWF was already a well known firm and, regardless of a rebrand by drive of hand, remained famend after the actual fact.
Lengthy story brief? Whether or not you’re keen on or hate the promotion — heck, whether or not you’re keen on or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising lemonade.
Sadly, I don’t have that rebranding electronic mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unbelievable examples to light up and encourage you.
40 of the Greatest Rebranding Electronic mail Examples
Seize your beverage of alternative and get cozy as a result of it’s time to dig into 40 of the most effective rebranding electronic mail examples to your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new identify got here a brand new emblem and web site.
I spoke with Featured Founder and CEO Brett Farmiloe concerning the change.
In line with Farmiloe, “‘Featured’ extra clearly states what we do: get consultants featured in unbelievable media shops and supply function high quality content material to our publishing companions.”
Brett explains that because the rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of consultants answering questions on the platform (now ~30,000 consultants).
A part of the success was arguably all the way down to Featured’s easy and direct rebranding announcement electronic mail. It supplied a transparent rationalization of the adjustments — together with why the corporate made them and the way they impacted customers.
However maybe most significantly, Featured gave present customers clear steering about what they wanted to do subsequent (login to their account by way of Featured.com.)
What I like: Brett and the Featured staff made a daring but rigorously thought-about transfer with the identify change. In Farmiloe’s phrases, “This was a giant determination for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I like that this rebrand paid off and that the rebranding announcement was clear and well-considered.
2. Smart
Early in 2023, I opened an interesting-looking electronic mail from cash switch useful resource Wise.
Actual discuss: I clicked “open” as a result of I used to be skimming emails on cellular and assumed it was a fee affirmation. To be honest to Smart, the confusion was as a consequence of my haphazard skimming (and wishful pondering!) slightly than Smart’s messaging. As a result of that messaging, my pal, was masterful.
Anywho, the crux of the e-mail was that Smart had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Apart from the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new emblem and completely different typography.
People aren’t all the time the largest followers of change (myself included!), so having such a stark new look may’ve been unnerving for Smart’s consumer base.
Nonetheless. the rebranding electronic mail announcement centered its clients because the inspiration for the adjustments. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.
What I like: I beloved how Smart put its clients comfy with clear messaging about its service, which remained the identical. I additionally dug how every little thing concerning the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its clients.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent decide and a few context concerning the rebrand.
“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro staff opted for its present model identification when asserting the takeover and switch to Centraal Beheer. However, this announcement electronic mail was one of many final (if not the final) instances the corporate communicated underneath that model identification.
The above electronic mail screenshot is Centraal Beheer PPI’s newest look, with essentially the most noticeable distinction being the identify change, emblem, and shade scheme.
What I like: I recognize the best way Centraal Beheer PPI introduced the identify change to its clients earlier than emailing the brand new branding.
In the case of something like cash or pensions, you actually wish to be sure you put your clients’ minds comfy throughout any transitions. So, I think about this staggered method would’ve made the adjustments much less jarring for present clients.
4. 123FormBuilder
123FormBuilder began in 2008 as a daily contact kind software.
The unique identify was 123ContactForm, and its tagline was “As simple as 1-2-3” for constructing contact varieties. As years handed, customers more and more adopted the software for extra than simply contact varieties (e.g., occasion registration varieties, order varieties, surveys).
The corporate wished to mirror this evolution within the identify, so 123ContactForm turned 123FormBuilder.
In its rebrand electronic mail announcement, the corporate up to date clients concerning the identify and emblem change. However 123FormBuilder additionally clued them into the context behind the adjustments.
Like Smart, 123FormBuilder’s messaging reassured its clients that regardless of rebranding, the corporate nonetheless had the identical mission. A mission intently linked to doing the most effective for its clients.
What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.
With a topic line like “We now have an necessary announcement to make,” extra folks doubtless opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these additional eyeballs.
5. Resting Enterprise Face
Our subsequent instance is from tax skilled and enterprise guide Michael Eckstein. Eckstein is the mastermind behind Resting Business Face, a weekly publication about small enterprise finance and technique.
For context, Eckstein’s observe web site initially began as ecksteintaxservices.com after which turned ecksteinadvisory.com.
The latter is the place the publication began and what ultimately led to the restingbusinessface.com rebrand.
When altering up any facet of what you are promoting and explaining the adjustments to your clients, readability is vital. And the e-mail Michael despatched out asserting the adjustments was impeccably clear.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly publication, which made for an attractive learn. You can too inform how a lot Michael genuinely cares concerning the members on his electronic mail checklist.
An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.
What I like: I like that Michael has made the directions crystal clear — together with an in depth breakdown of learn how to permit the brand new electronic mail deal with to be listed.
One other fascinating facet of this rebranding electronic mail is that Michael gave his readers the heads-up earlier than the adjustments occurred. That’s a good suggestion as a result of it offers the e-mail essentially the most probability of touchdown in the suitable place. (Reasonably than, say, touchdown within the promotions tab or spam.)
I additionally assume the “What did you consider right now’s concern?” part on the finish is intelligent as a result of it exhibits he welcomes (and due to this fact values) his readers’ suggestions. When your emails make folks really feel valued, they’re extra prone to resonate.
6. Candour
Candour is a digital company providing website positioning, PPC, and digital advertising companies. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization identify, emblem, and net deal with change.
The e-mail frontloads essential info, diving straight into essentially the most vital change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and trustworthy; frankness.”
I feel that is such a inventive method of introducing the brand new identify’s that means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s determination to rebrand: Desirous to characterize its “ethos of transparency and refreshing honesty.”
What I like: I like that this electronic mail invitations readers and clients to return alongside for the rebranding experience — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding adjustments and instantly inviting buyer suggestions on its new web site.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, not too long ago rebranded. A part of its model refresh included a “vibrant makeover” of the corporate emblem. In direction of the tip of January 2024, the corporate despatched an electronic mail revealing the change.
I feel the opening of this electronic mail is intelligent. As a subscriber to Uscreen’s electronic mail checklist, I like that the messaging makes me really feel like this emblem reveal is unique. It’s additionally cool how the e-mail hyperlinks the model adjustments to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. Total, these touches make the e-mail extra partaking.
What I like: I like that the rebranding announcement electronic mail opens with a query. I don’t learn about you, however I’m all the time extra prone to have interaction with content material if somebody asks me a direct query. It makes me pay extra consideration and wish to reply.
8. Shift
First issues first: I’d prefer to thank Matt Janaway, CEO of Marketing Labs, for sharing the subsequent three examples of rebranding announcement emails. (Pleo and Notion Calendar to comply with!)
Now, let’s dive into Shift, a browser that integrates net apps. In December 2023, the Shift staff emailed present customers asserting the forthcoming rebrand. The “contemporary new look” included a brand new emblem and up to date shade scheme.
This rebrand announcement electronic mail instance works as a result of it’s brief, candy, and to the purpose. The e-mail format additionally components in person expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. In brief, even when you simply scanned this electronic mail, you’d know what’s altering and what which means for you.
What I like: I feel it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they might see the adjustments when utilizing the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a enterprise spending answer, rebranded with a brand new emblem, shade scheme, and up to date fonts. Pleo initiated the adjustments to rejoice “the values that we already know join with clients such as you: belief, transparency, and empowering your folks.”
Pleo’s subsequent rebranding electronic mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.
Why is that necessary? As a result of when an electronic mail’s aesthetically pleasing, it’s not simply simpler to learn, however persons are extra prone to need to learn it throughout.
What I like: Design delight apart, the inventive topic line “Out with (most of) the previous, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. In brief, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable method.
10. Notion Calendar
On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified approach to handle all of the issues competing to your time.”
Though they acquired Cron in 2022, the calendar app’s last amalgamation into Notion may’ve felt barely abrasive for present customers.
So it was paramount that Notion Calendar’s rebranding announcement electronic mail a) put present Cron customers comfy, and b) gave them every little thing they wanted to know to proceed to make use of the product with as little friction as doable through the transition.
In my humble opinion, the announcement did an excellent job of tackling each a) and b). The e-mail clearly defined the rationale for the change and what customers ought to count on from Notion Calendar proper now. Portray a imaginative and prescient for the longer term — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.
What I like: I feel the facet of the e-mail I favored essentially the most was how Raphael signed off on the finish with some refined subsequent steps outlined for readers — i.e., keep in contact by means of the brand new electronic mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, companies, and options for ecommerce companies, introduced its rebranding with a totally new look.
The corporate was approaching 4 profitable years in enterprise and acknowledged how its staff, core values, and choices had developed. The rebranding was the enterprise’s effort to match and rejoice what “Meetanshi” had develop into.
With a daring background shade, sharp copy, and easy-to-read font, Meetanshi’s rebranding electronic mail announcement packs a punch. However of all these parts, I feel the copy works particularly nicely. It’s direct, but conversational and straightforward to digest, making the e-mail a simple, partaking learn.
What I like: I like that peachy background shade. It makes a daring assertion, however it doesn’t overpower the copy, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its identify to BILL and started “modernizing the look and feel” of the model. The intention behind the model refresh was to “create a extra partaking expertise.”
In the meantime, the identify change was impressed by how the corporate is referred to colloquially by its clients.
Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic traces I’ve seen whereas crafting this text, I’ve to say that’s one in all my favorites. It’s a unusual method of claiming, “Hey, we’ve a brand new look.”
The e-mail additionally matches the rebrand’s purpose of making a extra trendy really feel — particularly the graphic design parts. (The hand holding a cell phone and the dotted prospers give the aesthetic some trendy vitality.)
What I like: It needs to be the colour palette, design prospers, and topic line for me. All of those parts mixed make an impactful rebranding announcement electronic mail.
13. LOOP
Subsequent up is LOOP. LOOP supplies honest and equitable automobile insurance coverage to clients based mostly on how and the place they drive. At its core, the corporate is on a mission to supply a fairer different to what at the moment exists within the “broken” car insurance industry.
LOOP can also be a B-Corp dedicated to giving again to native communities. These noble targets feed into the model’s “Drive Good” tagline.
When LOOP introduced the rebrand, they stated, “We’re going to start out trying a little bit completely different. Nevertheless it’s good completely different.”
Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures clients that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.
What I like: I like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement electronic mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS firm providing enterprise electronic mail signature administration to a world buyer base. I spoke to Rocketseed’s International Advertising and marketing Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic evaluation, we ‘refreshed’ the Rocketseed model to mirror the flexibility of our platform to offer clients ‘one-to-one electronic mail advertising at scale,’” says Bassett.
A part of the model refresh included updating varied features of the corporate’s model identification and communications whereas protecting Rocketseed’s identify recognition and belief.
In line with Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, additionally they carried out a extra sustained electronic mail method, sending out “impactful, interactive banners asserting the model refresh.”
These banners have been “utilized on the high of each enterprise electronic mail that our employees despatched to clients, prospects, and companions for the next month.”
By clicking the banner’s call-to-action (CTA), recipients may learn an in depth explanation of Rocketseed’s brand refresh, its core model values, the visible updates they might count on to see, and the importance of the brand new tagline “one-to-one electronic mail advertising at scale.”
What I like: I like that Rocketseed took an iterative method to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all electronic mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the company in 2000 to “give again and encourage folks to attach with themselves, the surroundings, and others.”
Each the rebrand and the rebranding electronic mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.
The e-mail structure, with a human picture to attract the reader in and loads of white area for readability, additionally works. This creates a chilled vibe that displays the nourishing factor of Endota’s merchandise.
When it comes to the content material, there’s not lots of writing, however what they do have counts. Like LOOP, the model hyperlinks all of the adjustments to its unique mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I like: I feel the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s give attention to serving to clients mindfully embrace well-being rituals. If the model does this on all electronic mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a drive for good.
16. Butter
Butter is a web-based software that helps you put together, run, and recap collaborative classes. Within the electronic mail instance under, Butter introduced “A contemporary new look” and a few up to date product options. The rebrand adjustments included a brand new icon set, shade profile, and font.
First, I like that “Oh, yoooouhoooo!” opener. It’s in contrast to the rest I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.
Then it’s adopted up by a pleasant “We hope you’ve had an excellent weekend…” Proper out of the gate, this electronic mail content material energized and excited me. Because of this, it’s clear to me that they’ve labored exhausting to determine a robust model tone of voice.
What I like: I like the topic line: “Butter updates: A crisp new look (+ lots of clean new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I feel they make electronic mail topic traces extra enjoyable and, thus, extra interesting. (Somewhat extra “clickable,” if you’ll.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more because the under electronic mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding electronic mail asserting Anchor’s “new look.”
The topic electronic mail line “Introducing our new look” does what it says on the tin. But when I’m trustworthy, it’s a little bit bland. That stated, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a refined nod to the rebrand, the corporate’s identify, and the character of the product.
The e-mail explains the adjustments (a brand new emblem and “splashes of shade”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it is going to encourage customers to talk to their “coronary heart’s content material.”
What I like: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored exhausting on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate identify and product through the use of phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated gentle drink big that wants no introduction (however it simply low-key acquired one anyway.)
This instance differs barely from most on this checklist as a result of it includes rebranding a single product from a wider model. That’s against altering a single model factor that will get utilized throughout services or products.
Like Anchor, the topic line “Weight loss program Coke Will get a New Look” is fairly fundamental. That stated, the structure and presentation of Coke’s rebranding announcement electronic mail is simply so pleasing to behold.
There’s a pleasant stability between imagery, copy, and white area, which makes it really feel PRO-fess-ional. The structure additionally makes it simpler to soak up all the data as a result of not one of the parts are preventing with one another to your consideration.
One other vital facet of this electronic mail is how the corporate reassures clients that the look is altering, not the precise formulation. There’s additionally some wonderful trust-building social proof within the electronic mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t simply announce Weight loss program Coke’s “up to date look” but additionally takes the chance to introduce 4 new Weight loss program Coke flavors.
19. Hawaiian Airways
Hawaiian Airlines, a.okay.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The brand refresh included an up to date emblem “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive identification.”
The airline’s rebrand intention shone by means of in its electronic mail announcement, particularly with phrasing like “Honoring the previous. Seeking to the longer term.” I feel the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement electronic mail instance is.
By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its clients on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m unsure about you, however I really feel all of that by studying this electronic mail.
20. Sttark
Subsequent, we’ve Sttark, a customized packaging firm based mostly in Greenville, South Carolina.
Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design companies for packaging.
Because of this, in 2022, the corporate eliminated the phrase “label” from its identify and went by means of a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who’s a part of Sttark’s advertising staff. In line with Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with electronic mail advertising as an organization.
“We had by no means accomplished constant electronic mail advertising campaigns earlier than going by means of our rebrand. We used Klaviyo to ship an easy electronic mail to our present clients outlining our firm identify change and our cause for doing so,” says Anissa. The results of Sttark’s rebranding announcement electronic mail was “A 54% Open Price and a 5.6% Click on Price.”
What I like: I like that, in Anissa’s phrases, Stark wished to ship “an easy electronic mail.” In my humble opinion, it was exactly that: easy and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Stop Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new identify, look, and really feel” meant to take away the stigma surrounding substance use.
The topic line of the rebranding announcement electronic mail, “Introducing Pelago (previously Stop Genius),” will get straight to essentially the most obvious facet of the rebrand: The identify change. With one thing as huge as a reputation change, it’s in all probability higher to stay to the KISS (Maintain it easy, silly) precept. So, factors scored there.
I do have to handle the elephant within the room, although — a shocking opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to handle stigma”) isn’t simply clearly acknowledged, however it’s a stupendous best to aspire to. So perhaps that does bear repeating?
What I like: I just like the simplicity and class of this electronic mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.
22. Wellfound
The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to differentiate two companies underneath the AngelList umbrella sparked the new name and rebrand.
Every firm had grown to serve completely different buyer bases. So by protecting AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they might set up distance between the manufacturers.
Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s electronic mail topic line retains it clear slightly than intelligent.
“AngelList Expertise is now Wellfound” immediately will get all the way down to enterprise, informing present clients concerning the identify change. However the pleasant “It’s good to fulfill you” follow-up takes it from being all enterprise to a personable alternate.
What I like: The rebrand displays Wellfound’s elevated understanding of its audience. The rebranding electronic mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup neighborhood,” for instance of Wellfound talking on to its audience in a method that resonates.)
23. Weglot
Weglot is a no-code web site translation answer that enables customers to launch a multilingual web site. In 2023, the platform revealed a new brand identity to “higher convey who we’re as an organization.”
The purpose was to mirror on the skin all the expansion Weglot skilled as a staff, in addition to the evolution of its product since launching in 2016.
This rebranding announcement electronic mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an electronic mail setting?)
Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, partaking messaging and loads of white area to let all of it breathe.
What I like: I like that Weglot isn’t afraid to share messaging with character. “You realize you wish to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives clients to take a desired motion. I additionally love that Weglot ends the rebranding announcement electronic mail by including worth (i.e., previewing tasty morsels like “GA4 suggestions for international manufacturers”) to its viewers.
24. Irresistible Me
Irresistible Me is a New York-based magnificence firm established in 2013.
When the corporate rebranded, it was a complete transformation encompassing each facet of its model identification. Irresistible Me up to date its emblem, redesigned the web site, and revamped its product packaging.
Now, that’s an entire lot of change to get down on paper. And I feel this rebranding announcement electronic mail instance captures the essence of the rebrand journey nicely.
The icons are additionally a pleasant contact. They assist to focus on the model adjustments whereas the daring squares of shade maintain the eyes shifting in the suitable course. By the “proper course,” I imply the place the vital info is all through the e-mail.
What I like: You may’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a refined animation, however it attracts the attention and provides character to the e-mail.
25. Stark
Stark is a SaaS platform providing a set of built-in accessibility instruments to over 30,000 firms.
In October 2020, the company announced “$1.5M in funding, billing accounts, and a contemporary re-brand.” By way of the rebrand particularly, Stark hoped to “Change the best way folks all over the world perceive, see, and learn about accessibility” and “change the best way the trade spotlights incapacity.”
I like that Stark will get proper into the guts of its rebrand mission with the highest picture within the rebranding announcement electronic mail.
By doing this, Stark doesn’t simply inform us however exhibits us its targets to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally affords the choice to learn extra concerning the rebrand.
What I like: Apart from the gorgeous picture, I like that Stark has bundled a number of bulletins into one electronic mail. It exhibits that the model doesn’t wish to spam electronic mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement electronic mail instance.
26. Typedream
Typedream Links is a no-code link-in-bio builder.
Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may develop into “a seamless half” of its all-in-one bundle for creators.
Typedream’s rebranding electronic mail is straightforward however efficient. It explains the why behind the rebrand and introduces the software’s improved UI.
I feel it’s cool how Typedream takes the chance to share a sneak peek of the software’s new options, too. Not solely does this showcase the product, however the product preview photographs break up the textual content.
What I like: I like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s inventive journey.
27. Motherboard
Motherboard is an worker advantages platform that was known as roHealth.
The corporate modified its identify to mirror the broader quantity of firm advantages on supply and the actual fact it was now a “complete advantages administration platform.”
Certain, the e-mail lacks bells and whistles. However I feel that’s my favourite factor concerning the announcement. It has a selected audience in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.
Regardless that there aren’t any photographs to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the e-mail clearly explains the adjustments, why they’re occurring, and the way they are going to affect this buyer phase.
28. Withings
Withings is a well being and health model that gives health-based gadgets and a health-tracking app known as Withings Health Mate. When the model up to date the app, it additionally gave the app icon a contemporary look.
Withings’ rebrand announcement electronic mail took the chance to handle each the product updates and the brand refresh. The e-mail defined how these adjustments mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health targets.
What I like: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our purpose: to give you all the assistance you want to attain your well being targets, no matter they might be.”
It’s an excellent instance of centering clients inside your messaging. When the rubber hits the street, messaging tends to resonate higher when it’s extra about them (your clients) and fewer about you.
29. A2X
A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated photographs to extra human ones. The picture under is an instance of a pre-rebrand electronic mail. As you’ll be able to see, the graphics used are illustrations slightly than pictures of precise people.
The picture under is post-rebrand. The illustrated imagery within the first electronic mail is high-quality {and professional}. However I really feel like including an precise human makes the second electronic mail extra partaking. I’d additionally say the post-rebrand electronic mail makes me naturally belief the corporate extra as a result of it feels genuine.
What I like: I feel the flexibility to construct belief between shopper and firm is maybe the largest takeaway right here, particularly given:
“A shopper’s stage of belief in an organization drives revenue-generating behaviors such because the chance to buy once more, choice for an organization over opponents, trial of unrelated merchandise, and propensity to share private information” (Forrester).
So, if you wish to construct belief (and drive revenue-generating behaviors), strive utilizing pictures of actual folks in your emails. I personally don’t assume the photographs even must be overly “polished.”
You may use a screenshot from an organization Zoom assembly slightly than skilled headshots, for instance. An important factor is that the folks look actual and genuinely relatable.
30. Zight
Zight (previously generally known as CloudApp) is an all-in-one display recorder. CloudApp switched to Zight in April 2023, saying: “The brand new identify and model identification align with our mission to create a happier and extra productive office for all.”
In my view, this rebranding announcement electronic mail instance works as a result of Zight has framed it by means of the client’s lens. You may see the corporate has prioritized informing and reassuring present clients concerning the adjustments.
To see this method in motion, have a look at how Zight takes the time to elucidate the adjustments at first of the e-mail. Then, the model closes with a P.S. part that empathizes with the person (i.e., “We all know identify adjustments may be an adjustment”).
What I like: It’s a refined contact, however I like the best way Zight has bolded the data that may doubtless be most pertinent to present customers. This makes it simpler for readers to scan the e-mail and rapidly see reassuring info like their utility login and pricing remaining the identical.
31. Vidico
Vidico is a video manufacturing company for tech firms.
The company’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a inventive associate who actually understands their product,” says Vidico Advertising and marketing Supervisor Laura Chaves.
The rebrand included a revamped portfolio, a contemporary web site, a brand new emblem, and up to date visible parts.
Vidico’s rebranding electronic mail announcement offers a brief recap of what’s modified and why, plus how this impacts clients. There’s additionally a pleasant stability between the visible and written parts. The method labored. In line with Laura, the e-mail achieved a 33% open fee and a 4% click on fee.
What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a brief and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who want to be taught extra.
32. Summit
Summit is a lead-scoring engine for advertising machines.
After over a 12 months in growth, Summit introduced it was “open for normal entry with a refreshed model.” New use circumstances for gross sales, advertising, and product groups impressed its new positioning and web site.
Summit’s rebranding electronic mail opens with an intriguing topic line, “Huge information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its emblem).
So, proper out of the gate, Summit introduced a change and included the model identification into the topic line. There’s additionally a great combine of images, headings, and bolded textual content to create that electronic mail must-have — readability.
What I like: I appreciated the usage of well-placed outbound hyperlinks that defined and highlighted the brand new product use circumstances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a couple of) if there’s nonetheless a free model.
33. Hunter
Hunter is an all-in-one electronic mail outreach platform. Previously named Electronic mail Hunter, the corporate was rebranded circa 2016 with a brand new identify, emblem, and web site. The rebrand was impressed by how Hunter had expanded its service.
Hunter’s rebranding announcement electronic mail begins by taking a minute to rejoice what’s been an unbelievable 12 months. Then, the corporate introduces the “main rebrand,” explaining what has modified relating to its model.
However what I feel steals the present on this electronic mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.
What I like: I like that Hunter went with this topic line: “Electronic mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Identical [Insert Brand].” Don’t get me mistaken, that format additionally explains the e-mail is a couple of rebrand, however it’s fairly predictable. I additionally love that Hunter takes the time to thank clients for his or her assist on the finish of the e-mail.
34. Castos
Castos is a podcast internet hosting platform geared toward rising manufacturers.
The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, emblem, and shade scheme.
Though the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup electronic mail. The e-mail incorporates parts of the brand new model identification, together with the brand new shade scheme.
It additionally takes the chance to share a 50% off deal and coupon code for its integration associate, MemberSpace, as a part of the announcement. When you’ve got a proposal that provides worth to your buyer base, why not share it with them?
What I like: I like each the clear CTAs, together with the CTA for the coupon. That stated, the daring purple CTA button for “Take heed to the Episode” is particularly eye-catching. I don’t learn about you, however the energy of purple compels me…
35. ConvertKit
Nicely-known creator advertising platform ConvertKit made the daring transfer to rename in 2018. Though the change from ConvertKit to Seva was short-lived, the rebranding announcement electronic mail is an fascinating instance.
The e-mail begins by overtly acknowledging the rename “appears utterly loopy.”
From then on, it’s exhausting to look away as a result of the vitality of the e-mail appears frenzied, however darn, is it genuine.
There’s additionally a wonderful use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.
What I like: I like that the e-mail ends with “When you’ve got questions, simply hit reply!” In a panorama of emails that say, “That is an automatic electronic mail, don’t reply” (or thereabouts), this method provides a private contact.
36. Netlify
Netlify is a contemporary net growth platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new emblem, which was “an thrilling first step towards an entire new visible identification.”
Netlify’s rebranding announcement featured the principle occasion (the brand new emblem) on the high of the e-mail, with a side-by-side have a look at previous versus new. This can be a visually thrilling approach to present the adjustments in motion whereas incorporating the brand new model identification into electronic mail communications.
The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new emblem for Netlify.” This killer line is adopted by a transparent rationalization of why (and when) the brand change is going on, plus a stable CTA on the finish.
What I like: I like your complete really feel of this electronic mail. It looks as if Netlify is legitimately excited concerning the new emblem, and that vitality shines by means of the copy and visuals.
37. Dig Insights
Dig Insights is a Market Analysis and Client Insights firm that rebranded in 2022.
The purpose was to maneuver from a conventional analysis firm to a extra trendy, tech-first one. As such, the corporate despatched out a rebranding announcement electronic mail explaining the adjustments.
To me, this electronic mail works as a result of it has the corporate’s audience in thoughts. For context, Dig Insights’ purchasers are in advertising, so that they’ll in all probability be extra curious concerning the “why” behind the rebrand (which Dig clearly explains.)
The e-mail ends with just a few phrases from the corporate’s CEO discussing the brand new visible course, adopted by a bit devoted to “What subsequent?” I feel entrepreneurs can even recognize these parts.
What I like: You may’t see it from the screenshot, however I like that Dig Insights’ email announcement illustrated the rebrand with a GIF. Exhibiting the earlier than and after with visuals is a superb interactive contact that clarifies what has modified.
38. Hable
Hable is a change administration consultancy that helps folks to work higher with expertise. Final 12 months (2023), Hable reached a degree the place the model wanted a refresh.
The model “hadn’t been up to date in a while and was not reflective of who we have been as a corporation. We’d grown up loads, and we wanted our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Hall.
As a result of it was a “main rebrand,” Hable wished to ship out a rebrand announcement electronic mail to all contacts speaking the “new period for the group.”
I feel they achieved what they got down to do. The e-mail takes the time to elucidate the model adjustments and why they occurred.
Hable shares some background details about how they rebranded, too. However what offers it the additional particular contact is that Hable hyperlinks the adjustments again to its clients.
What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The structure can also be efficient, with a pleasant combination of images, textual content, shade, and white area that retains the e-mail visually fascinating.
39. Engyne
Engyne is a full-fledged website positioning platform for B2B SaaS startups.
Previously launchman.com, the corporate supplied a programmatic website positioning software that was extra targeted on the affiliate marketing online area. Engyne rebranded final 12 months according to product development and adjustments.
The rebrand announcement electronic mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for present customers.
What I like: I like that this rebrand announcement comes instantly from the founders and that they’re encouraging folks to answer to the e-mail with questions. Reassuring customers that Engyne shall be “responding to each” electronic mail response is one other personalized effect.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized companies examine newsletters, CRMs, and advertising automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement electronic mail.
“We saved it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s enormous information for that enterprise. However typically, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding electronic mail announcement speaks to me essentially the most. It additionally focuses on including worth to the reader slightly than centering the model refresh.
EmailToolTester achieves this by sharing tricks to improve electronic mail engagement, with solely a refined nod to the rebrand on the high of the e-mail.
What I like: We may argue whether or not clients do or “don’t care an excessive amount of” about firm rebrands. I like to listen to about firm rebrands. However perhaps you don’t. On the finish of the day, it’s subjective.
That stated, including the model announcement inside a broader electronic mail has labored for EmailToolTester. That’s maybe as a result of they adopted an method that felt true to the model and one they believed in.
Saying Your Rebrand
We’ve checked out how 40 different firms introduced their rebrands by way of electronic mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement electronic mail your method.
Offering the messaging is evident, essentially the most vital factor for fulfillment is taking an method you imagine in. Let’s break this down.
You may get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model adjustments might or might not affect clients. If it is smart (say, clients must activate a brand new account), you’ll additionally wish to cowl what they should do subsequent.
However how do you comply with a rebrand announcement method that you simply imagine in? Easy. (Nicely, form of. All the things appears easy on paper, proper?) Ask your self in case your rebranding announcement electronic mail resonates together with your model, values, and, maybe most significantly, your clients.
