Whereas December brings enjoyable, household, and meals, it could actually additionally go away enterprise homeowners and entrepreneurs feeling pressed for time—and sources.
However with the proper methods and promotions, you can also make your December advertising a breeze and spend extra time stress-free along with your family members. So on this article, we’re supplying you with every thing it’s essential shut out the yr sturdy with out sacrificing your sanity!
Contents
December snapshot
Right here’s a fast have a look at December to your artistic advertising brainstorm.
December consciousness
For cause-based marketing, December is the nationwide month for:
- Enterprise planning
- Automobile donation
- Drunk and drugged driving (3D) prevention
- Meals service security
- Human rights
- Study a international language
- Protected toys and items
- Sharps harm prevention
- Non secular literacy
- Operation Santa Paws
It’s additionally Nationwide Tie Month, Pear Month, Root Vegetable Month, Unique Fruits Month, and Bingo’s birthday month. Who knew?
December holidays
As in case you didn’t know them!
- Hanukkah (December 25-January 2; modifications yearly)
- Christmas (December 25)
- Kwanzaa (December 26-January 1)
- New 12 months’s Eve (December 31)
December range and inclusion holidays
You’ll find loads of inclusive holiday marketing ideas here!
- Human Rights Month
- World AIDS Day (December 1)
- Worldwide Day for Individuals with Disabilities (December 3)
- Human Rights Day (December 10)
December nationwide days
We’ll be protecting all of the festive December nationwide days on this submit (Free Delivery Day, Gingerbread Home Day, and many others.) however listed below are some distinctive nationwide days.
- InterNinja Day (December 5)
- Human Rights Day (December 10)
- World Trick Shot Day (first Tuesday in December)
- Cat Herders Day (December 15)
- Underdog Day (Third Friday in December)
- Homeless Individuals’ Remembrance Day (first day of winter)
- Make Up Your Thoughts Day (December 31)
- Common Hour of Peace (December 31)
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December advertising concepts round month-to-month consciousness
Alright, now onto a deeper dive into December advertising concepts!
Nationwide Protected Toys and Items Month
The vacation season is the proper time to offer again to these in your group. Host or take part in a toy drive and encourage your prospects to do the identical.
Listed here are some concepts to your toy drive:
- Set out a big field for purchasers and group members to drop toys in.
- Supply a promotion for purchasers who donate to your toy drive—you can provide them a coupon for his or her subsequent go to, a p.c off a purchase order, or a stamp on their buyer loyalty card.
- Accomplice with different native companies in your space to get the phrase out about your toy drive and encourage them to go away a field out at their enterprise.
- Share pictures of your participation on social media and tag the charity you’re working with.
- For a listing of toy drives, check here.
If you happen to’re trying to take part in a toy drive as a enterprise fairly than host one, you possibly can nonetheless take footage to share on social so that you’re getting the phrase out about learn how to assist kids this vacation season.
Nationwide Flu Vaccination Week
Healthcare professionals are urging individuals to get their flu pictures this yr. What higher method to get the phrase out than to take part in Nationwide Flu Vaccination Week?
Listed here are some methods your enterprise can get entangled:
- Share info on the place individuals in your group can obtain a free flu shot.
- Publish footage of you and your workforce members getting your flu pictures or after your flu pictures (further factors for a enjoyable and festive bandaid!).
- Reshare sources from respected organizations concerning the significance of the flu shot.
- Healthcare companies can share movies from their professionals concerning the flu shot.
By taking part on this consciousness week, you possibly can present your group that you simply care about their well-being. And, it’s an excellent reminder to get your flu shot, too!
Nationwide Write a Enterprise Plan Month
As soon as the vacations are over, January will come fast—make sure that your advertising is ready by looking at your individual marketing strategy for the following yr, or a minimum of for January. Define any business goals and objectives you need to accomplish subsequent yr and decide what’s wanted that can assist you attain these objectives.
Listed here are some questions to remember:
- What marketing strategies do you completely have to run all year long that can assist you preserve enterprise or develop? Assume: your web site, website positioning, PPC, and extra.
- What advertising methods do you need to attempt to attain new audiences or have interaction along with your present viewers?
- Are there any gaps in your advertising plan that it’s essential fill—like a channel your viewers frequents that your enterprise isn’t advertising on?
- How will you measure success to your advertising subsequent yr?
These questions will enable you to solidify your marketing strategy, business budget, and advertising plan as you stay up for the following yr.
✍️ Need assistance along with your marketing strategy? Obtain our free growth strategy guide and template!
December advertising concepts round holidays and observances
Do you have to determine to go along with any of those concepts, you may additionally need to determine NOT to make use of generic copywriting! Use this guide to cliche-free, emotion-filled holiday copywriting so you possibly can keep genuine and stand out above the noise.
Hanukkah
Many companies focus all their December advertising power on Christmas and New 12 months’s and omit an important vacation: Hanukkah! Make your vacation advertising inclusive by including Hanukkah decorations to your location, operating particular promotions that focus on your prospects who have a good time Hanukkah, and by wishing them a cheerful vacation in your social pages.
Kwanzaa
Kwanzaa is a week-long celebration held within the US yearly that celebrates African heritage. It has seven rules:
- Unity
- Self-determination
- Collective work and accountability
- Cooperative economics
- Goal
- Creativity
- Religion
Use these as inspiration to your thought management and core values-focused content material! You can even discover loads of Hanukkah and Kwanzaa materials in these Readymade Holiday Social Media Posts & Canva Templates.
Free Delivery Day
Free delivery is a giant deal to prospects. A LocaliQ shopper survey discovered that solely 20% of individuals can pay for delivery. When you’ve got an ecommerce enterprise, take into account becoming a member of in on Free Shipping Day on December 14 by providing free delivery on all purchases.
Don’t overlook the #freeshippingday hashtag on all of your social posts selling your supply!
📘 Free information >> The Best Ways to Promote Your Business (With or Without Money!)
Ugly Sweater Day
There’s nothing that draws prospects like a enjoyable angle, so benefit from the festive spirit! Embrace the ugly sweaters on Ugly Sweater Day on December 16.
Listed here are some dress-up concepts for your enterprise this month:
- Seize some reindeer antlers or put on Christmas pajamas if it’s applicable for your enterprise.
- Daycare facilities can have enjoyable dressing up and encourage a pajama day for college students!
- Enterprise professionals can have enjoyable with a holiday-colored tie or socks to get within the vacation spirit.
- Publish footage of you and your workers in your ugly sweaters and supply a reduction to anybody who visits of their ugly sweater.
After all, don’t overlook to submit on social media with the suitable holiday hashtag.
Gingerbread Home Day
Do you know December 12 is Nationwide Gingerbread Home Day? Take part on this enjoyable and festive day—listed below are just a few other ways:
- Maintain a gingerbread home adorning contest along with your workers. Publish the completed merchandise in your social websites and have your viewers vote for his or her favorites.
- Ask your viewers to share footage of their gingerbread homes on their social websites and tag you. Select a winner to obtain a particular vacation promotion.
- Create a gingerbread show at your enterprise for individuals to (safely) take footage in entrance of.
- Share wholesome options for gingerbread homes in case you’re a healthcare enterprise or dentist.
- If you happen to’re a bakery, create a build-your-own gingerbread home equipment for individuals to purchase.
Regardless of the way you take part, make sure that to make use of the #nationalgingerbreadday hashtag!
First day of winter
Whereas it looks like it’s been chilly for the final couple of months, the primary day of winter truly falls on December 21. Rejoice with a easy image in your social media pages, a winter promotion, or with some particular treats—to go—at your enterprise location to have a good time.
Vacation advertising concepts to reward your viewers
These promotion concepts will make your viewers shout with glee!
Host a dwell (or digital) social gathering and giveaway
Occasions are an effective way to market your enterprise throughout the holidays. Have an open home and prolong your enterprise hours one night. Invite native prospects and different companies to cease by and mingle. Serve some meals and drinks or get them donated by one other native enterprise! A celebration or open home is an effective way to ignite some word-of-mouth advertising and build solid partnerships.
Encourage everybody to pour a glass of their favourite beverage and award some prizes for individuals who attend.
Ship vacation playing cards (with a promotion!)
There’s nothing extra enjoyable than getting mail across the holidays. Collect your contact listing and ship out vacation or New 12 months’s playing cards from your enterprise to them. You possibly can create a standard card with an image of your workers and a simple holiday greeting together with a promotional code to encourage them to go to your enterprise throughout the holidays.
Prospects wish to be appreciated, and a vacation card can hold your enterprise on the radar of shoppers—new or loyal—in order that your enterprise involves thoughts after they want your providers. (More sales promotion ideas here!)
Run a vacation Instagram giveaway
Instagram giveaways are widespread all year long, however they can provide you an actual enhance in December across the holidays. Take into consideration the objective to your Instagram vacation giveaway—are you making an attempt to get extra followers, improve consciousness for a selected services or products, or simply unfold some cheer to peoples’ feeds? From there, decide the proper giveaway for your enterprise.
Listed here are some holiday Instagram giveaway ideas that can assist you get began.
Create a photograph alternative
You’re busy throughout the holidays. Save money and time with user-generated content material throughout the month of December. One simple means to do that? Stage a photograph alternative at your location (or outdoors of your location) by inviting Santa to come back or by establishing a winter wonderland for purchasers to submit in entrance of.
Everybody needs an image with a huge polar bear, so give prospects the chance to market your enterprise for you by having one thing enjoyable to take footage with!
Choose up some props like Santa hats or tinsel garlands and let prospects go to city. Be sure to incorporate a hashtag along with your firm and share, retweet, or regram prospects’ pictures on social media.
Don’t be shy—get private on social!
Your enterprise is constructed by actual individuals, and your prospects need to join with you! By sharing a glimpse into the lives of your workers and your self, you possibly can assist construct a connection along with your viewers.
Share footage or tales of your loved ones and vacation celebrations in your weblog and social media profiles. Do you’ve gotten a favourite vacation reminiscence that impressed you to open your enterprise? What a couple of household recipe or custom? Share yours on Facebook or Instagram and ask your followers what theirs are.
Listed here are some concepts for private tales you possibly can share on social media or your enterprise weblog:
- Bakers can share a video or recipe on their blogs.
- Photographers can submit their household Christmas footage on Instagram or Fb and encourage others to do the identical.
- Private trainers ought to encourage shoppers and potential shoppers to hitch them on vacation street races by social media.
- Makers can share the inspiration behind a selected product.
Sharing this kind of content material by your social channels and in your web site will enable you to construct engagement—and it’s a enjoyable method to join throughout the holidays!
Publish a present information
A gift guide is an effective way to get your identify on the market and supply a useful service to your group. We all know that folks will likely be trying to find vacation items on-line this yr greater than ever, so write a weblog submit or social submit about items for mothers, dads, children, and associates!
The reward information can embrace a few of your merchandise, however one of the best ways to sell your business is to not promote it in any respect. As an alternative, showcase gadgets which might be associated to your trade:
- Reward Information for Accountants (tech devices, ties, fancy pen)
- Reward Information for the Residence Decorator (Christmas pillow covers, gold candlesticks, electrical candles)
- Reward Information for the Health Fanatic (ice cleats for operating outdoors, winter hat with Bluetooth headphones, Epsom salts for drained muscle groups)
Persons are at all times in search of reward concepts, so present potential prospects how useful you will be!
Share 12 days of ideas or merchandise
Take inspiration from the 12 Days of Christmas and have a tip or product of the day in your weblog or social media feed.
Listed here are some concepts to get began:
- Health-related companies like private trainers or well being facilities can provide an train of the day to struggle off gaining vacation weight.
- Flower retailers can characteristic a wreath or bouquet of the day that includes completely different vacation colours or flowers.
- Eating places and bars can showcase a cocktail of the day for the vacations.
You may additionally run a special deal or supply for every of the 12 days. This may hold individuals coming again to your social websites every day, which might improve engagement in your pages.
Embellish your location for the vacations
Nothing will get individuals within the vacation spirit like some festive décor. Take a while to string some lights inside and outdoors of your location, dangle some garland, and out up a tree and menorah. In case your location is in an space with a number of foot site visitors, you too can create an eye catching vacation window show to get individuals to decelerate and take a look at your location or come inside.
Now could be the time to have slightly enjoyable and make your enterprise a welcoming place throughout the busy vacation season.
Take prospects behind the scenes
Present prospects what your enterprise is like throughout the holidays with video advertising! Are you a busy baker who’s making truffles and cookies? Take prospects into the kitchen with a video of preparations for the vacations.
Persons are curious by nature and giving them a sneak peek of latest merchandise or behind-the-scenes motion will set you aside out of your opponents!
Keep top-of-mind with e-mail advertising
Individuals get busy, however a December email might help you keep sales and leads flowing during the holidays. Keep prime of thoughts with particular promotions you’re operating, a round-up of native vacation occasions in your group, or only a easy reminder to go to your enterprise within the New 12 months. Be sure your holiday email subject line stands out so individuals will click on your e-mail!
Listed here are some concepts to your December email marketing:
- Dentists can ship an e-mail about the most effective and worst vacation treats to your enamel.
- Fitness businesses can ship an e-mail about methods to remain wholesome throughout this busy month.
- Psychological well being professionals can ship an e-mail about methods to de-stress throughout the holidays.
- Maintain it easy and ship some Happy New Year wishes.
- Eating places can ship an e-mail about particular catering choices they’ve out there for household dinners.
Persons are wanting of their emails throughout the holidays—in reality, 75% have a look at their emails particularly to search out offers and reductions. So, benefit from that this month by emailing your holiday promotions and utilizing your greatest December subject lines.
Ship a year-in-review e-mail
Some of these emails are wonderful alternatives to offer these advertising objectives one final push. Rejoice your development to reassure prospects that they’ve made the proper determination to decide on you. Reinforce how invaluable they had been to your achievements this yr, to indicate appreciation and hold them loyal. If doable, recap what they achieved utilizing your services or products to encourage them to proceed utilizing your enterprise subsequent yr. For extra on this, take a look at our 17 unforgettable year-in-review examples and learn to write one which drives your year-end objectives.
Refresh your on-line popularity and get extra critiques
A good reputation is important for your enterprise year-round, however this is perhaps a super time to place slightly further give attention to getting critiques for your enterprise.
Take a while to ask your customers for reviews, reply to all of your critiques, and be sure you’re managing probably the most related locations the place prospects are reviewing your enterprise—together with Yelp, Google My Enterprise, and Fb.
Replace your Google Enterprise Profile
Vacation buyers are going to be turning to Google for all of their vacation wants, whether or not for reward concepts, residence cleansing, equipment restore, journey, security, and extra. Be sure your enterprise info is updated so you may get discovered on search.
You should definitely:
- Confirm your contact info
- Replace your vacation hours
- Add pictures of your seasonal services
- Create Supply and Occasion posts
There are lots of methods to optimize your Google business profile to face out in search and entice prospects—and no higher time than now to do it!
Shut out the yr stronger than your Aunt’s eggnog
The month of December will be hectic for enterprise homeowners and entrepreneurs, however with just a few artistic and easy concepts, like those listed above, you possibly can maximize your enterprise’s publicity, join along with your viewers, and set your enterprise up for fulfillment within the new yr.
Concerned about extra marketing ideas for every month of the year? We might help with that.
And for planning, check out this marketing calendar template from our friends at LocaliQ.
Full December nationwide day listing
As promised, right here’s the total listing so yow will discover December advertising concepts related to your area of interest. This listing is dropped at you by Nationwide Day Calendar!
December 1
- Pie Day
- Eat a Crimson Apple Day
- Bifocals on the Monitor Liberation Day
- Day With(out) Artwork Day
December 2
- Fritters Day
- Mutt Day
- Particular Training Day
December 3
- Roof Over Your Head Day
- Worldwide Day of Individuals with Disabilities
- World Trick Shot Day – First Tuesday in December
December 4
- Cookie Day
- Cube Day
- Sock Day
- Wildlife Conservation Day
December 5
- Bathtub Occasion Day
- Worldwide Ninja Day
- Repeal Day
December 6
- Pawnbrokers Day
- Microwave Oven Day
- St. Nicholas Day
- Miners’ Day
- Fake Fur Friday – First Friday in December
- Bartender Day – First Friday in December
December 7
- Pearl Harbor Remembrance Day
- Illinois Day
- Cotton Sweet Day
- Slime Day
December 8
- Brownie Day
- Faux To Be A Time Traveler Day
- Crossword Solvers Day
December 9
- Pastry Day
- Weary Willie Day
- Christmas Card Day
- Techno Day
December 10
- Dewey Decimal System Day
- Lager Day
- Human Rights Day
- Nobel Prize Day
December 11
December 12
- Ambrosia Day
- Ding-a-Ling Day
- Gingerbread Home Day
- Poinsettia Day
December 13
- Cocoa Day
- Violin Day
- Choose A Pathologist Pal Day
- Nationwide Guard Birthday
- Salesperson Day – Second Friday in December
December 14
- Bouillabaisse Day
- Alabama Day
- Monkey Day
- Wreaths Throughout America Day (modifications yearly)
December 15
- Cupcake Day
- Invoice of Rights Day
- Cat Herders Day
- Put on Your Pearls Day
December 16
- Chocolate-Coated Something Day
- Barbie and Barney Backlash Day
December 17
- Maple Syrup Day
- Wright Brothers Day
December 18
- Twin Day
- Reply The Phone Like Buddy The Elf Day
- Worldwide Migrants Day
December 19
- Onerous Sweet Day
- Oatmeal Muffin Day
- Re-Gifting Day – Thursday earlier than Christmas
December 20
- Sangria Day
- Mudd Day
- Ugly Christmas Sweater Day – Third Friday in December
- Underdog Day – Third Friday in December
December 21
- Crossword Puzzle Day
- Humbug Day
- Maine Day
- Phileas Fogg Win A Wager Day
- Winter Solstice – Day Between December 20 and 23
- Flashlight Day – Day of Winter Solstice
- French Fried Shrimp Day
- Homeless Individuals’ Remembrance Day – First Day of Winter
- Xmas – Day of Winter Solstice
December 22
- Date Nut Bread Day
- Forefathers Day – December 22
December 23
- Pfeffernusse Day
- Roots Day
- Festivus
December 24
December 25
- Pumpkin Pie Day
- A’Phabet Day or No “L” Day
- Christmas Day
December 26
- Sweet Cane Day
- Thank-you Be aware Day
- Whiner’s Day
- Boxing Day (Canada)
- Kwanzaa
- Hanukkah Begins (modifications yearly)
December 27
- Fruitcake Day
- No Interruptions Day – Final Work Day of the 12 months
December 28
- Quick Movie Day
- Chocolate Sweet Day
- Card Taking part in Day
- Holy Innocents Day
- Pledge of Allegiance Day
December 29
- Pepper Pot Day
- Tick Tock Day
December 30
- Bicarbonate of Soda Day
- Falling Needles Household Fest Day
- Bacon Day
December 31
- Champagne Day
- Make Up Your Thoughts Day
- Common Hour of Peace
