WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising and marketing Hub units itself aside from typical evaluation platforms by means of the involvement of Influencer Advertising and marketing consultants comparable to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable trade figures. This knowledgeable crew brings a profound understanding of the Influencer Advertising and marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and trade acumen. Not like user-generated evaluation platforms, Influencer Advertising and marketing Hub’s evaluations are rooted in intensive firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the critiques are usually not solely reliable but in addition deeply knowledgeable. Excessive-caliber manufacturers like The Goat Company, Open Affect, and Sculpt bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and marketing and past.
Influencer Advertising and marketing Hub employs an expert-driven methodology to judge Influencer Advertising and marketing companies, making certain that our suggestions are each dependable and complete. This strategy is designed to assist companies and people discover one of the best companies to fulfill their particular Influencer Advertising and marketing wants. Right here’s how we assess the varied companies like The Goat Company, Open Affect, and Sculpt:
Strategic Evaluation of Company Capabilities: We begin by inspecting every Influencer Advertising and marketing company’s core competencies, comparable to web optimization, PPC, content material advertising, and social media technique. Our focus is on figuring out Influencer Advertising and marketing that not solely provide a variety of providers but in addition display distinctive talent in executing high-impact Influencer Advertising and marketing campaigns.
Only a few manufacturers use LinkedIn for influencer advertising. In response to our The State of Influencer Advertising and marketing 2024: Benchmark Report lower than 10% who use influencer advertising embody LinkedIn as a channel.
But, LinkedIn is rated as among the finest B2B advertising platforms. Hundreds of thousands of key choice makers use it and by collaborating with different thought leaders you’ll be able to develop model belief wanted to sway these calling the photographs.
Contemplating that the posts shared from private accounts typically do higher than these posted on a enterprise web page, partnering with a couple of LinkedIn influencers may help your posts to face out. These six influencer advertising companies know simply how to do this.
6 High Influencer Advertising and marketing Companies for Your LinkedIn Campaigns
High
linkedin influencer advertising companies
2024
Yr based: 2015
Location: New York Metropolis, London, and Singapore
Notable purchasers: Dell, Tesco, Olay
Rated as one of many leading influencer marketing agencies in New York City, The Goat Company was based by three entrepreneurs who realized that content material creators would be the subsequent main media channel for manufacturers. Quick-forward a mere 4 years after being based they usually have been acknowledged by Adweek as Europe’s quickest rising company.
One of many benefits of working with them is that they consider that influencer advertising can be utilized throughout all of the stages of the funnel. So, whether or not you’re busy producing model consciousness or able to drive sign-ups, they’ll regulate their technique accordingly. Their crew can be versatile and may tackle a short-term marketing campaign or long-term influencer packages.
As they’ve tracked greater than 100,000 influencers and 5 occasions the variety of content material items, their crew has a wealth of insights.
For the previous 4 years, they’ve been the influencer company of file for Dell. They’ve run a number of campaigns for the worldwide tech firm throughout a mixture of social platforms, together with LInkedIn. Their work has generated over 23 million engagements and 7 occasions the variety of impressions.
Not solely have they landed purchasers like Dell but in addition a number of awards. They have been just lately shortlisted for Social Media Company of the Yr on the Marketing campaign World Company Awards (and that for the second 12 months working).
Different key providers:
- Social media technique
- Paid social
- Social media administration
- Content material manufacturing
Yr based: 2013
Location: Headquartered in Los Angeles, California with a number of different workplaces the world over together with London, Milan, and Hong Kong
Notable purchasers: PayPal, Unilever, Verizon
Open Affect is an award-winning creator advertising firm and one of many pioneers in influencer advertising. Utilizing a proprietary platform, their crew can entry an enormous assortment of influencer knowledge and use machine studying to investigate tens of millions of content material items.
Open Affect is aware of that LinkedIn is far more than merely a social community for companies and professionals. For instance, when monday.com wanted to drive visitors in the course of the peak of the pandemic, Open Affect helped them to open the floodgates.
To do that, the aim was to indicate how companies can use it to remain productive and arranged whereas embracing distant work on the identical time. They partnered with 9 entrepreneurs and creatives, together with the likes of Jonah Berger, a Wharton Professor, bestselling creator, and High Voice on LinkedIn with lots of of 1000’s of followers. Collectively the crew of influencers created 36 content material items that have been primarily shared on LinkedIn.
Different key providers:
- Model analysis
- Competitor audits
- Artistic technique
- Dwell analytics
Yr based: 2012
Location: Iowa Metropolis, Iowa, USA
Notable Purchasers: Distant, Pearson, Solar Pacific
Sculpt is a B2B social media advertising company. From briefing to reporting, managing the total lifecycle of B2B influencer advertising campaigns is true up their alley. And, they do it diligently, making certain that every key step of the method can be damaged down into a number of key steps.
Rated as one of many best LinkedIn marketing agencies for your B2B campaigns, they’ve used influencers to assist Atlassian’s Confluence attain choice makers throughout peak journey months. The content material was repurposed as social media adverts and in addition grew to become the muse of their new TikTok account.
Different key providers:
- Neighborhood administration
- Social adverts
- Social media consulting
Yr based: 2011
Location: Atlanta, Georgia, USA
Notable Purchasers: TikTok, Nikon, Samsung
Sociallyin is an award-winning social media company that additionally doubles up as an all-in-one influencer advertising company. Their crew will formulate a marketing campaign technique, establish influencers, deal with contract negotiation, and provide a serving to hand on the subject of content material creation.
To search out influencers, they companion with influencer advertising platforms. These platforms additionally function communication and reporting instruments after influencer identification.
Their mission — to construct your model to change into a web-based authority in your area of interest. As such, they’ll additionally repeatedly analyze and enhance approaches that can assist you attain this aim.
Along with establishing your model as a thought chief, they will additionally run influencer campaigns on the opposite essential social platforms in addition to in-person occasions. The latter can hyperlink fairly properly with LinkedIn.
For instance, when Distant.com, a disruptive B2B firm, wished to strengthen their hyperlink with distant hiring, they uncovered untapped areas that they will use to develop their attain to distant work advocates. Utilizing LinkedIn, they particularly concentrated their efforts on reaching contractors and distant employers.
The outcomes — greater than 6,800 new engagements in simply six months and over 10 occasions the quantity in new LinkedIn followers. On high of that, the month-to-month common LinkedIn interactions additionally elevated by 36%.
Different key providers:
- Social technique
- Content material manufacturing
- Neighborhood administration
- Paid social adverts
Yr based: 2013
Location: Headquartered in Amsterdam, the Netherlands with a number of different workplaces the world over
Notable purchasers: Paramount Footage, TomTom, Philips
From developing with a inventive idea to measuring and reporting the outcomes, IMA’s providers cowl all key levels of launching an influencer advertising marketing campaign. Whereas they oversee every step of the way in which, they be sure that they offer influencers sufficient freedom in order that they are often their genuine selves. They consider that content material methods are constructed upon storytelling and that genuine interplay is the essential ingredient of influencer advertising.
They work with all the principle channels, together with LinkedIn. Plus, in addition they embody podcasts of their checklist of influencer advertising channels which may be built-in fairly properly when advertising to B2B audiences on LinkedIn.
One characteristic that units them aside from many different LinkedIn advertising companies is that they don’t symbolize any influencers. As a substitute, they supply the precise one for every particular person marketing campaign. Mix this strategy with the truth that they’ve a database of greater than 19 million influencers and also you’re sure to seek out an influencer that may symbolize your model authentically.
They will additionally boast quite a few award-winning campaigns behind their identify. Their J&J #CareWithPride marketing campaign obtained Silver on the Influencer Advertising and marketing Awards 2021 within the Greatest Social Commerce Marketing campaign class.
Different key providers:
- Competitor evaluation
- On-site occasion administration
- Content material administration
- Paid social
- High quality assurance
Yr based: 2005
Location: Headquartered in Arlington, Texas with a number of different workplaces throughout the US
Notable purchasers: Fast Roofing, Nationwide Development, Max Mechanical
Another choice is to work with a full-service digital advertising company that features LinkedIn advertising providers, like Thrive Web Advertising and marketing Company. This fashion, you’ll be able to mix different providers like social media paid promoting with influencer advertising to extend your attain.
Rated as among the finest LinkedIn advertising companies together with Sculpt, Thrive’s crew of social media consultants will handle your LinkedIn firm web page and join you with key influencers. Apart from helping with influencer identification, they will additionally join you with different trade leaders. Then, to enhance your advertising technique, they depend on data-tracking instruments.
As they’re a full-service digital advertising company, they usually mix quite a few methods. For instance, when a restoration and reconstruction firm turned to Thrive, their crew targeting SEO (web optimization), on-line fame administration, and social media paid promoting on LinkedIn and Fb. Additionally they used LinkedIn to focus on insurance coverage companies particularly and implement a lead era marketing campaign. The paid social marketing campaign on LinkedIn generated greater than 15,000 clicks with a click-through charge (CTR) of 1.31%.
Different key providers:
- Viewers identification
- Advertising and marketing technique
- Web page and marketing campaign monitoring
Suggestions for Launching a Influencer Advertising and marketing Marketing campaign on LinkedIn
Whereas influencers are professionals on the subject of content material creation, listed below are a couple of sensible tips about how one can enhance the impression of the outcomes. LinkedIn is a singular social media platform that requires a little bit of a unique strategy.
Create compelling content material that goes deeper
The identical sort of publish that will get outcomes on Instagram and TikTok is much less more likely to be efficient on LinkedIn. Consumer-generated content material that includes influencers unboxing your merchandise and making an attempt it out is finest fitted to these kinds of social platforms.
On LinkedIn, your tone shall be extra critical. In response to We Are Social’s Digital 2024 Special Report, most LinkedIn customers (27.7%) use the platform to maintain updated with information and present occasions. Product and model analysis are the second essential purpose with almost 1 / 4 utilizing it for this function. Solely 10% use it for humorous or entertaining content material.
As a substitute of sharing user-generated content material, you’ll pivot in the direction of data-driven posts. Assume articles that interweave statistics or share an knowledgeable’s perspective. You may as well combine it up with infographics to speak these stats.
Along with sharing stats, you may also use it to gather your individual knowledge. Surveys and polls are additionally widespread on LinkedIn and an effective way which you could interact audiences.
Video additionally works exceptionally properly on LinkedIn. The TED Conferences web page has the fourth greatest following, proof that LinkedIn customers prefer to digest thought management content material in video format.
You don’t have to take to the stage, although. Movies that take a question-and-answer format work properly.
As your content material will have to be extra complete, you’ll most likely discover that you just’ll share fewer items. That is utterly superb. With LinkedIn advertising specifically, high quality superseeds amount.
Add the precise hashtags
Hashtags matter on LinkedIn too. By including the precise hashtags to your influencer-generated content material you’ll be able to enhance the visibility of your posts even additional.
In response to We Are Social’s report, the hashtags with essentially the most followers on LinkedIn embody:
- #innovation
- #administration
- #digitalmarketing
- #know-how
- #futurism
- #entrepreneurship
That being mentioned, don’t fall into the entice of simply including hashtags for the sake of being seen. No matter you add needs to be related to the content material. If the influencer advertising company doesn’t embody hashtags, you’ll be able to all the time use hashtag research tools like Sprout Social or Buzzsumo.
Be sure that your organization web page is optimized
As your viewers will interact along with your content material on LinkedIn, they’ll most likely first try your LinkedIn enterprise web page earlier than leaping to your web site to study extra about your corporation. Your Linkedin enterprise web page needs to be simply as credible as your corporation web site.
Be sure that you share all of the related data after which extra. Guests ought to get a way of your model id and what you worth. You may as well create Showcase Pages (devoted little one pages) to zoom in on completely different facets of your model.
Be a part of LinkedIn teams
Together with optimizing your LinkedIn firm web page, becoming a member of LinkedIn teams is one other one of many top tips for LinkedIn marketing. It really works so properly as a result of it may be utilized in two methods.
Manufacturers that don’t need to work with an influencer advertising company can use these teams to supply potential influencers.
For these which can be outsourcing influencer sourcing to companies, related LinkedIn teams can be utilized as a spot to share content material. Apart from posting your individual content material, influencers also can interact with different group members.
Encourage worker advocacy
Apart from working with LinkedIn influencers, additionally flip to your individual workers to take advantage of your campaigns. They too have influential voices that may profit your corporation and additional lengthen the attain of your content material.
To encourage employees to share content on LinkedIn, share prompts that can be utilized as publish concepts. Then, be sure that everybody additionally has entry to your model type information in order that they will create high-quality content material utilizing a unified model voice.
Buffer, one of many top social media schedulers that embody integration with LinkedIn, is a wonderful instance of what may be achieved with worker advocacy on LinkedIn.
Hailley Griffis, Head of Communications and Content material at Buffer, frequently shares product updates from her private LinkedIn profile. She has over 5,000 followers and has obtained a High Strategic Communications Voice badge for her noteworthy contributions.
Actually, you may simply discover that considered one of your workers can already be considered a LinkedIn influencer.
Ceaselessly Requested Questions
What’s the everyday advert viewers on LinkedIn?
In response to We Are Social’s report, your typical advert viewers on LinkedIn is of their late 20s or early 30s and based mostly within the US. It’s additionally extra widespread amongst males throughout all age teams.
What must you consider earlier than launching a LinkedIn influencer advertising marketing campaign?
Earlier than B2B manufacturers implement their influencer advertising marketing campaign on LinkedIn, they need to think about the next:
- The demographics and pursuits of their audience
- The marketing campaign targets e.g. to generate leads, construct model consciousness, promote a selected product, and so forth.
- The values and viewers demographics of chosen influencers
What are you able to count on to pay for a LinkedIn influencer advertising marketing campaign?
Only a few influencer advertising companies share pricing publicly. To provide you an concept, Sculpt’s campaigns begin at $20,000 per marketing campaign.
Concerning the Writer
Author
Koba Molenaar brings almost a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by means of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is obvious in her work, showcasing her as a relatable and educated voice within the trade.
