60+ Pinterest Statistics to Boost Social Selling in 2024

1. Pinterest has 522 million lively customers worldwide on a month-to-month foundation.
2. With 86 million MAUs, america has the best variety of Pinterest customers.
3. The US was adopted by Brazil with 28.05 million customers (although they solely account for about 8% of the visitors to the web site) and Mexico with practically 18 million customers.
4. 38% of the web site visitors of Pinterest comes from the US. (Source)
5. Females make up greater than 69.4% of the customers on the platform. (Source)
6. Girls between the ages of 25 and 34 account for 29.1% of Pinterest’s world viewers.
7. Over 19% of Pinterest’s consumer base are girls within the 18 to 24-year age group.
8. 31% of millennials within the UK with a family earnings of over £100K are on Pinterest
9. Greater than 75% of Pinterest customers are from exterior the U.S.

Supply: Monthly Active Pinterest Users, Pinterest Users in the United States, Influencer Marketing Hub, Upbeat, Distribution of Pinterest Audience, Omnicore, and Pinterest

Pinterest is a superb place to create and uncover new Concepts. And folks love to look on it, a lot in order that greater than 2 billion searches occur on Pinterest every month.

Companies and creators use this to share their high secrets and techniques and hacks and with their followers to construct a prolific and long-lasting neighborhood.

And in terms of sharing info, like different platforms, video tops the checklist on Pinterest too. With near 1 billion video views every month, you’ll be able to safely guess on video pins to attach along with your viewers.

Furthermore, 82% of all Pinterest customers use the app on the cellular app. Take a look at extra Pinterest statistics to get some concept about its utilization metrics.

1. Greater than 2 billion searches occur on Pinterest every month.
2. Folks watch near 1 billion movies a day on Pinterest.
3. 82% of customers use Pinterest on its cellular app.
4. Per each Pinterest go to, 6.36 pages had been visited, and the typical go to length was virtually six minutes.
5. 77% of their customers on Pinterest are loyal to the model.
6. The typical Pinterest consumer varieties in 8 searches per 30 days.
7. Pinterest customers, normally, spend 29% more whereas procuring than non-users.
8. 96% of high searches on Pinterest are unbranded, displaying that the Pinners are open to new concepts.
9. 63% of millennials use Pinterest to seek for services and products.
10. Over 75 billion pins have been uploaded to Pinterest.
11. Customers on Pinterest save about 1.5 billion pins on the platform every week. These pins are distributed throughout 4 billion boards. (Source)

Supply: Omnicore, Growth Devil, Social Champ, Influencer Marketing Hub, Two Six Digital, Quartz, Pinterest, Content Kettle, Review 42 and Social Shepherd

Nicely, video pins get essentially the most engagement on Pinterest. Because of movies, Pinterest is not all about simply pinned pictures and hyperlink posts.

Pinterest stats present that video views have increased by 200%, wrestling in heavy engagement. 55% of Pinterest customers use the platform with the intent to buy and purchase, producing direct gross sales for many entrepreneurs.

Listed below are some extra Pinterest statistics on engagement that can assist you create higher promotional methods.

1. Pinterest traits outperform different web traits by 21% every month.
2. 60% of customers go online to “view photos” on Pinterest.
3. The perfect time to put up on Pinterest is often throughout weekend evenings and late at night time, with peak exercise between 8 PM and 11 PM.
4. Pinterest lively customers have saved greater than 240 billion Pins altogether.
5. 98% of customers have tried one thing they’ve seen on Pinterest.
6. The typical variety of pins made by an lively feminine consumer is 158.
7. Descriptions which are 100-200 characters in size acquire extra reputation.
8. A Pin together with a selected name to motion increases engagement by 80%.
9. Video views on Pinterest have elevated by 200%.
10. 78% of Pinterest customers say seeing model content material on the platform is beneficial.
11. 55% of individuals use Pinterest to buy and purchase.
12. 89% of U.S. pinners use Pinterest for inspiration of their path to buy.
13. 98% of the customers have tried one thing they discovered on Pinterest.
14. Associated Pins account for 40% of engagement on Pinterest.
15. 70% use Pinterest to search out equipment, watches, and jewellery.
16. 52% use their platform to develop their information of nice meals and drinks.
17. Dads are 3x extra prone to have shared boards than the typical male pinner.
18. 80% of mothers use Pinterest.
19. Pinterest traits elevated to 56%, whereas the remainder of the platforms rose to 38%.
20. 250 million+ visible searches happen by way of the Pinterest lens each month.

Supply: Dropcommerce, Marketing Services, Charle Agency, Sociality, Omnicore, Review 42, 99 Firms, Simple Pin Media, Pinterest, Influencer Marketing Hub,  MaryLumely, Content Kettle, Sunlight Digital and Pinterest Careers.

There’s positively some excellent news for entrepreneurs who’ve continued to make use of Pinterest for business. Interactions with Pinterest procuring pins have elevated by 44%.

And if you’re trying to drive visitors to your on-line retailer, then you can be happy to know that Pinterest drives 33% extra visitors to e-commerce web sites than Fb.

In case you are a lesser-known model, Pinterest might help kickstart, as 96% of Pinterest searches are unbranded. It’s additionally really useful to go for a number of pin varieties like rich pins, product pins, movies, and many others.

Take a look at these Pinterest stats for utilizing the platform to spice up your enterprise the correct approach.

1. In comparison with Fb, Pinterest sends 33% extra visitors to e-commerce web sites.
2. 55% of individuals use Pinterest to buy and purchase.
3. For each $1 spent on Pinterest advertising and marketing, gross sales are generated at a price of $4.30.
4. 61% of Pinners within the UK have gone procuring because of seeing branded content material.
5. Buying is a high precedence for 48% of Pinterest users.
6. This autumn income reached $981 million, reflecting a 12% enhance, sustaining robust double-digit progress within the second half of 2023.
7. Consumers on Pinterest spend twice as a lot month-to-month than social buyers on different platforms.
8. The worldwide Pinterest income has elevated by 8% y-o-y progress.
9. 80% of weekly Pinners have found a brand new model or product on Pinterest.
10. Interplay with natural Pinterest procuring pins has elevated by 44%. (Source)
11. Pinterest extends its affect past the platform, with 93% of customers leveraging it for planning purchases and concepts and 87% stating that they’ve made a purchase order impressed by Pinterest.
12. 85% of weekly Pinterest customers have made a purchase order based mostly on a pin.

1. 96% of all searches on Pinterest are unbranded.
2. Pins that present a services or products in motion are 67% extra prone to drive gross sales.

Supply: Pinterest, Content Kettle, Pinterest Business, Pinterest Press Release, Pinterest Shopping Feature, Yahoo Finance,  Trusted Shops, Charle Agency and` Dash Hudson

It’s clear by now that Pinterest customers love to buy on the platform. Pinterest needs the identical, and therefore, retains rolling out advert options to evolve social commerce on the platform.

Pinterest ads can doubtlessly make you attain thousands and thousands of individuals. The most effective half is 78% of Pinterest customers have agreed that branding content material, together with advertisements, could be very a lot related to their pursuits, and they’d proceed to search for them even sooner or later.

So we propose pinning virtually 5-6 instances each day to create a constant presence on the platform for higher branding and attain.

Posting and sponsoring your pins will certainly enhance your metrics and enable you to accomplish your social promoting targets quicker on Pinterest. Listed below are a number of extra Pinterest statistics on advert demographics and performances.

1. 61% of Pinterest customers have bought after seeing a sponsored pin.
2. Pinterest’s advert income is anticipated to exceed $5.1 billion by 2027.
3. On Pinterest, advertisers might attain greater than 200 million customers.
4. In comparison with different social platforms, Pinterest’s procuring ads generate 3 times as many conversions and a 2X enhance within the constructive incremental return on advert expense.
5. Adverts that use “way of life” images have a 32% larger click-through price than those who use “inventory” product pictures.
6. The very best attain rating of Pinterest is witnessed within the U.S., adopted by Brazil and Mexico.
7. Nearly all of Pinterest advert audiences are from the 18-24 age group (46%), adopted by the 25-34 age group (40%) and 35-44 age group (39%) of all Pinterest customers.