November advertising and marketing concepts based mostly on nationwide months
Listed here are much more methods to carry consideration to points, teams, and causes that you just and your viewers cares about and join with them on an emotional level.
🌱 Make a plan to develop what you are promoting this November utilizing our free growth strategy template!
Lung Most cancers Consciousness Month
These concepts may apply to pancreatic most cancers, epilepsy, diabetes, and some other well being circumstances acknowledged in November.
- Signal your group up for a fundraising exercise—a stroll, a farmer’s market, a digital race, and many others. This will get you out in your area people which strengthens the roots of what you are promoting.
- Caterers can present images from fundraiser occasions.
- Well being-related companies can share information articles, instructional posts, or survivor tales.
- Artists can showcase awareness-inspired work to indicate their help:
Navy Household Month
For Navy Household Month:
- Acknowledge on social media your workers and their households who had been or are presently energetic within the navy.
- Volunteer to position flags on veteran grave websites in your group.
- Provide sales promotions and discounts on merchandise, companies, and packages for navy households.
Entrepreneurship Month
Good month for everybody!
- For these within the enterprise companies vertical, run an academic collection with webinars, on-line guides, or live Q&A sessions on Instagram.
- Write a weblog publish sharing the story of the way you got here to be an entrepreneur—together with the hardships you confronted and the way you bought by way of them. Pitch your story to your native newspaper as a option to get some PR whereas additionally inspiring your area people.
- Share inspirational recommendation or quotes on social media.
- Even when your viewers doesn’t embrace entrepreneurs, you may nonetheless create content material round entrepreneurial themes akin to aim setting, persisting by way of challenges, management, being unafraid to fail, and the record goes on.
- You may even interview an entrepreneur in your discipline or a associated one. Most of the classes in entrepreneurship could be utilized to life on the whole, so your viewers will come away with loads of knowledge and inspiration.
No-Shave November/Movember
Movember, or No-Shave November, is a motion the place males develop out their mustaches till the tip of the month to boost consciousness and donations for males’s well being points.
- Enroll! Members can join here.
- Run Movember competitions and enjoyable contests between workers or amongst clients.
- Should you’re into it, showcase your facial hair on social media and become involved within the chatter on X, Facebook, and Instagram.
Listed here are some methods to include Movember into your social media content material:
- Publish an image of your group members (or your self!) sporting a Movember mustache.
- Take part in a Movember charity occasion and share images to your account.
- Get just a little contest going, and even an official giveaway.
- Donate a portion of your proceeds to the Movember Basis
- In fact, don’t neglect to make use of the #movember hashtag
November advertising and marketing concepts based mostly on holidays and nationwide days
Don’t fear, we’ve devoted a whole part after this one to Thanksgiving advertising and marketing concepts. However don’t neglect today both!
Veterans Day
Veterans Day happens each November eleventh, and on today, colleges could have off and lots of workplaces are closed. Whereas that is usually a time used for gross sales and promos, your precedence ought to be that of thanking veterans for his or her exhausting work and sacrifice for our nation.
- If what you are promoting is owned by a veteran, you may as well add a badge to your Google Business Profile to let others know.
- When you have a veteran who works for you or who lives in your group, showcase them in your weblog or web site. A easy “thanks” goes a great distance and lets clients know that you just care about individuals, not simply gross sales.
- Create a common Veterans Day post on social media thanking them for his or her service.
This doesn’t imply it’s best to abandon gross sales altogether. There are nonetheless nice methods to advertise what you are promoting in a manner that helps US veterans.
- You may provide a reduction to those that have served, donate a proceed of your November income to veteran organizations, and even run a giveaway.
- The corporate beneath hosted a free pop-up live performance with a trio of vintage-inspired feminine singers in honor of Veterans Day. Along with celebrating veterans, this occasion additionally helps Nationwide Aviation Month on the identical (crushed it).
Daylight saving time ends
Daylight saving time ends in November. This implies you get an additional hour of sleep one evening (cool), extra daylight within the morning (good), but in addition these darkish and chilly afternoons are forward (womp). That mentioned, you may acknowledge the tip of daylight saving time with a constructive outlook:
- Spotlight the autumn foliage in your social media posts and use fall hashtags.
- Showcase brilliant, fall-colored merchandise in your homepage.
- As many customers are heading into cool climate and extra time at residence, promote services or products that may make their indoor expertise significant.
- Or maybe your viewers prefers to remain in denial and cling on to summer time for so long as they presumably can. Is it too late for summer time clearance gross sales? Sure—don’t do this. However may you pull off an outside product clearance sale? Absolutely.
- Encourage your summer-loving clients to get one thing for subsequent yr—one thing to sit up for and carry them by way of the winter like Allmodern does beneath:
- In fact, you may all the time do a easy #fallback publish on social media, reminding your followers to show the clocks again.
Further Mile Day
Further Mile Day is acknowledged yearly on November 1st. This observance day is excellent for small companies which, unlike big businesses, can really cater to particular person clients. It’s all about taking that further step to assist others with one thing and even to accomplish one’s personal goals.
- Problem your Instagram followers to assist their neighbor in want, to complete that ebook they’ve been studying, and even simply to get up one hour earlier. Going the additional mile is one thing we will all match into our each day routine and is a superb November vacation for connecting along with your viewers.
- You additionally don’t should solely go the additional mile for individuals; the atmosphere will take some particular therapy too!
America Recycles Day
America Recycles Day is a superb day for exhibiting that your small enterprise cares in regards to the atmosphere.
- Embody some details in your social media profiles.
- Share what steps what you are promoting is taking to enhance the atmosphere.
- Present recommendations in your weblog on the way to recycle.
- Provide a reduction on bulk-size objects.
- Promote your sustainable merchandise.
- Elevating consciousness on social media in regards to the significance of recycling.
- Take part in and even host a recycling drive.
- Make a video instructing your followers the way to recycle your merchandise or objects on the whole, like Coca-Cola did within the instance beneath:
Remember additionally {that a} enterprise acutely aware of the planet is more likely to take heed to its clients.
Take a Hike Day
It is a excellent day for feel-good quotes and to encourage individuals to get exterior for a stroll within the nice open air. Ask followers to share their nature images and favourite spots to take a hike.
Thanksgiving advertising and marketing concepts
You might also be concerned with these Thanksgiving social media post ideas.
Household, pal, and buyer appreciation
Thanksgiving is a time to understand your loved ones, associates, and naturally, your clients. Take the time to specific your appreciation and gratitude, and be particular! Let others know precisely what you might be grateful for about them to indicate that they matter as people. This may even give your social media posts a really real and heartfelt really feel.
Keep delicate
Don’t neglect to remain delicate to those that could not have household or associates to share the day with, or who won’t be capable of afford a feast. Chances are you’ll wish to present your help for this viewers in a few of your content material.
Encourage others to present again
As you give again to the group in any Thanksgiving charity runs, meals drives, or fundraising occasions, encourage your clients, native viewers, and social media followers to do the identical.
Provide Thanksgiving specials and recommendation
The alternatives listed here are countless, simply make certain that your content material is high-quality and ideally, SEO-friendly.
- Promote products and services at what you are promoting which are significantly helpful for Thanksgiving, akin to cooking courses for nice Thanksgiving aspect dishes or an after-Thanksgiving boot camp class.
- Your pet grooming or boarding enterprise can write a blog post on Thanksgiving meals that may be poisonous to pets.
- Make sure you announce your specials and occasions in your November newsletter.
Black Friday
Should you’re not operating a promotion on Black Friday, it is advisable to! Folks wait year-round for the unimaginable offers that await them the day after Thanksgiving, and this can be a nice alternative to get your business on the map.
- Begin selling your Black Friday offers originally of the month so clients can be prepared when the day arrives.
- You may even create a Fb occasion on your Black Friday specials, the place you may publish updates and reminders and the place followers can invite their associates and add it to their calendars.
- Should you’re within the grocery enterprise, maybe take into account operating a Black Friday sale…
Small Enterprise Saturday
What November advertising and marketing concepts publish could be full with no #SBS part? That is maybe one of the best time of yr to get your small enterprise seen, carry again dormant clients, and attract new ones.
Right here’s what you are able to do for Small Business Saturday:
- Register your business through the official American Express site.
- Spotlight your finest merchandise and most tasty gross sales promotions over e-mail, social media, your web site, and in-store signage.
- Take a look at these Small Business Saturday Promotion Ideas.
- You might also wish to do a partnership with one other native enterprise, create and share a present information, or host a sidewalk sale. Keep in mind to thank your clients for his or her help, and remind them of the significance of procuring small!
- In some unspecified time in the future, nonetheless, take a break from self-promotion and carry up different small enterprise homeowners who’ve given it their all to make their firm a hit and a staple of their group.
Replace your Google Enterprise Profile
Having an optimized Google business listing is vital for any month of the yr, however particularly in November due to Thanksgiving and Small Enterprise Saturday. Right here’s what you are able to do:
- Present your Thanksgiving hours.
- Add footage of any November or Thanksgiving-themed services or products.
- Create Google posts about Thanksgiving, Black Friday, or Small Enterprise Saturday promotions.
- Ask and reply questions associated to visiting your retailer (parking data, for instance), particularly when you anticipate extra visitors on Small Enterprise Saturday.
