Conversion charge optimization case research present the steps a CRO company took to beat a enterprise web site’s low conversion charge. We share 8 CRO case research exhibiting our course of and outcomes for varied enterprise varieties and sizes.
Right here, you’ll discover:
Need to guarantee your touchdown web page, homepage, e mail advertising campaigns, and advert copy get essentially the most conversions attainable?
Conversion charge optimization, or CRO, makes use of information to make sure your content material completely aligns with the wants of your target market.
At HawkSEM, we supply out conversion rate optimization for purchasers throughout a variety of industries, from schooling and manufacturing to ecommerce and software-as-a-service (SaaS).
We’ve put collectively 8 conversion charge optimization case research to point out the best way to use CRO to your benefit. We’ll introduce you to our purchasers, the problems they confronted, and the way we used conversion charge optimization to get them the outcomes they deserve.
What are conversion charge optimization case research?
Conversion optimization case research showcase an organization’s downside, the steps taken by a CRO company to unravel them, and showcase the top outcomes.
CRO case research assist companies and digital advertising professionals perceive the conversion charge optimization course of, inspiring new approaches and techniques.
In addition they assist organizations trying to outsource their conversion charge optimization to seek out an company that shares their model values and may deal with their distinctive challenges.
In these case research we’ll speak about:
- The issue the group confronted and the CRO aim it needed to attain
- The answer we put in place and the thought course of behind it
- The tangible outcomes the group skilled
Prepared for extra leads, alternatives, and gross sales? Maintain scrolling to see 8 superb CRO case research.
In search of help with your paid ads? Try how we helped 12 corporations with their PPC methods.
8 conversion charge optimization case research to encourage your CRO technique
Implementing a high-quality CRO technique may be difficult. You will need to collect information precisely and with out bias, analyze the metrics, and take a look at the adjustments to make sure you get the proper outcomes.
These organizations got here to us desirous to make important, data-driven adjustments to their on-line advertising. Right here’s how we helped them enhance their conversions and get forward of their opponents.
- Wyndham Capital Mortgage: 250% more conversions in a tightly regulated marketplace
- California State University: 50% more leads with data-driven analysis
- Datadog: a 75% increase in sales demos with highly-optimized landing pages
- AppDynamics: over 200 A/B tested landing pages leading to 20% more conversions
- Happy Ears Hearing Center: small tweaks to increase local conversions by 44%
- CDL Consultants: testing headlines to increase conversion volume by 124%
- Easly: Combining CRO and SEO to boost conversions and search engine presence
- Sierra Nevada University: CRO-optimized landing pages resulting in a 309% conversion boost
1. Wyndham Capital Mortgage: 250% extra conversions in a tightly regulated market
Wyndham Capital Mortgage (now a part of SoFi) was a US-based mortgage supplier. Based in 2001, the corporate specialised in residential loans, providing paperless lending on-line.
The issue
The mortgage market is a extremely aggressive one, with an estimated 4,334 institutions all throughout the nation. This makes it vital to supply an amazing first impression and clearly exhibit your worth proposition to present prospects.
Wyndham Capital Mortgage needed to extend the variety of high-quality leads it acquired via its web site. It additionally wanted to do that according to strict federal trade commission (FTC) promoting tips. It was crucial that any claims made had been real, correct, and never deceptive.
The answer
Wyndham Capital Mortgage had seen success previously utilizing Google Adverts to drive visitors to touchdown pages, so we saved this mannequin and optimized it.
We began with the corporate’s Google Adverts account, creating extra focused campaigns and advert teams to encourage higher-quality visitors. The adverts had been CRO examined to establish which advert copy, property, and name to motion (CTA) prospects most well-liked.
Whereas we didn’t take a look at for these for Wyndham Capital Mortgage, you can too use CRO testing to see which testimonials and social proof (for instance, names of present purchasers) work effectively in your adverts too.
Our group of CRO consultants additionally created customized touchdown pages, finishing up A/B testing to find out the copy that resulted in essentially the most leads. The extra advantage of this was that the improved touchdown pages led to an elevated Google Adverts High quality Rating, leading to a decrease price per click on (CPC).
The outcomes
By analyzing all the buyer journey from starting to finish, Wyndham Capital Mortgage elevated conversions by 250% and decreased the common price per lead by 45%.
The work we did didn’t simply end in extra leads, however higher high quality leads too. We helped Wyndham Capital Mortgage develop a lead qualifier software so it might simply establish potential prospects that had been prepared to use for a mortgage.
2. California State College: 50% extra leads with data-driven evaluation
California State University (CSUN) is a public college in Los Angeles, California. It’s one of many largest universities within the state, providing over 125 bachelor applications and 70 grasp’s levels.
The issue
The advertising group at CSUN needed to extend enrollment on its most-undersubscribed education schemes. It requested us to take cost of ten diploma applications and enhance the conversion charge of every utilizing Google Adverts.
Competitors within the schooling sector is fierce, particularly in fields like enterprise, laptop science, and engineering. It’s important that establishments showcase their credentials via sturdy copywriting, the proper use of photographs, and correct focusing on.
The answer
Earlier than beginning, we took time to know the specifics of every diploma program. Every diploma program had a distinct target market and key phrases, and it was vital to bear all this in thoughts when conducting testing.
We then repeatedly experimented on advert copy, making small adjustments till we found what drove the best conversion charges. We solely made modifications when the info (from instruments like Google Analytics) gave us the inexperienced mild to take action.
Conversion charge optimization isn’t the place for hunches or instinct — statistical significance is of the utmost significance!
The outcomes
The work we did led to a big enhance in touchdown web page conversions – with 50% elevated leads throughout the board within the house of three months. This was executed at half the earlier price per acquisition (CPA).
CSUN was so impressed with the uplift it noticed that the advertising group gave us management of its full catalog of applications.
3. Datadog: a 75% enhance in gross sales demos with highly-optimized touchdown pages
Datadog is a SaaS-based monitoring platform for infrastructure and operations groups, pulling collectively information from a variety of instruments. The corporate’s consumer record consists of Zendesk, Citrix, Shopify, and Airbnb.
The issue
Datadog recognized a variety of points with its lead technology course of, together with poor-quality campaigns and touchdown pages with low conversion charges. The corporate needed an company to take management of the method and enhance conversions, growing price range and advert spend if wanted.
The answer
After cleansing up Datadog’s Google Adverts account, together with including destructive key phrases and pausing costly advert campaigns, we turned our consideration to Datadog’s touchdown pages. Internet design is essential to the CRO course of and we needed to make sure the redesigned touchdown pages enhanced the consumer expertise fairly than detract from it.
It was vital that the touchdown pages had been unobtrusive, easy to know, and simple to transform on. A/B testing allow us to establish the proper parts to make use of and the proper placements, for instance, if the CTA button needs to be positioned above-the-fold or below-the-fold.
The outcomes
We elevated price range and advert spend, however tremendously elevated the variety of leads Datadog acquired. Our work led to a 75% enhance in gross sales demos and a large 400% discount in CPA. The press via charge on Google Adverts additionally went from beneath 1% to over 3%.
Alongside growing leads via conversion charge optimization, we additionally built-in UTM parameters. This made it simpler for Datadog to establish the place leads got here from, serving to it with any future CRO.
4. AppDynamics: over 200 A/B examined touchdown pages main to twenty% extra conversions
AppDynamics makes a speciality of serving to giant enterprises establish points and bugs on their web site and cell apps, serving to them present an enhanced consumer expertise.
The issue
The AppDynamics advertising group needed a conversion charge optimization company to assist them enhance on-line gross sales. Whereas the corporate already had 40 focused touchdown pages, it was eager to create extra internet pages to draw and convert key audiences.
The answer
When engaged on a conversion rate optimization audit, it’s essential to think about all the course of from begin to end. As a part of the work with AppDynamics, we checked out each its paid promoting and touchdown pages.
Our PPC consultants labored with AppDynamics to handle its paid adverts, together with A/B testing advert copy to drive essentially the most clicks.
We then created over 200 touchdown pages and redesigned the present ones to focus on prospects. Studies show the extra focused touchdown pages a enterprise has, the extra leads it might count on.
All pages had been strategically A/B examined to maximise the variety of conversions acquired. Every part from the headlines to the variety of social media buttons had been considered.
The outcomes
We had been capable of enhance AppDynamics total conversion charge by 20%. Whereas this won’t sound like rather a lot in comparison with different conversion charge optimization case research, it’s vital to keep in mind that AppDynamics sells enterprise software program.
By a mixture of paid promoting and related touchdown pages, we additionally doubled the quantity of visitors AppDynamics anticipated to obtain.
5. Completely happy Ears Listening to Middle: small tweaks to extend native conversions by 44%
Happy Ears Hearing Center is a Phoenix-based audiology observe, well-known as an business knowledgeable not simply regionally, however nationally.
The issue
The Completely happy Ears Listening to Middle content material advertising group needed to ascertain their internet pages because the primary useful resource for details about listening to problems.
Not solely this, however they needed to encourage native prospects to ebook appointments.
The answer
To extend web site dwell time, decrease the general bounce charge, and improve the consumer expertise, we used conversion charge optimization to boost web page design. To begin, we used heat maps to see what areas of a web page received the eye of tourists, and what made them click on away.
Our CRO consultants and design group then made small changes to pages, together with colours, pop-ups, headers, and CTAs. By repeating the warmth mapping course of, they might see if internet guests favored or disliked the brand new design.
The outcomes
The brand new model of pages led to a 396% enhance in natural visitors, in addition to a 44% enhance in native conversions.
Completely happy Ears Listening to Middle’s outcomes had been unbelievable to see, and proof that each one on-line companies can profit from conversion charge optimization, regardless of how giant or small.
6. CDL Consultants: testing headlines to extend conversion quantity by 124%
CDL Consultants helps corporations throughout the US contest trucking tickets, citations and violations.
The issue
CDL Consultants used Google Adverts to drive results in its web site, in addition to encourage potential prospects to name. The problem: The corporate was receiving plenty of irrelevant leads, for instance, in areas it didn’t supply assist to.
The answer
In addition to including destructive key phrases and utilizing good bidding to boost the standard of potential leads, we used CRO to check advert copy. Our group of CRO and PPC consultants labored collectively to check a number of advert headlines to see which led to essentially the most clicks and most significantly, essentially the most high quality conversions.
The outcomes
By auditing and making adjustments to CDL Consultants Google Advert accounts, we elevated conversion quantity by 124% and decreased CPA by almost 22%. This meant extra closed income for the enterprise and fewer time chasing irrelevant leads.
7. Easly: Combining CRO and search engine optimization to spice up conversions and search engine presence
Easly is a Canadian-based platform that gives advances on analysis and growth refunds, serving to startups get the cash they should develop with out shedding their fairness.
The issue
Earlier than reaching out to us, Easly didn’t have a lot of a search engine presence — solely rating for 20 key phrases. It needed our assist to lift model consciousness and rank for the key phrases potential prospects used.
This was a difficult temporary, as Easly’s area of interest and target market may be very restricted. Due to this fact it was vital for us to do all the pieces we might to assist the corporate rank in search engines like google and yahoo like Google.
The answer
Consumer expertise is crucial for search engine optimization — if folks belief your website, search engines like google and yahoo will belief it too. To supply Easly with an extra search engine enhance, we used CRO to find what parts had been most certainly to assist prospects convert, and encourage them to remain on the web site. We might then redesign the pages to drive clicks and signups.
For instance, via consumer testing, we discovered a variety of various CTAs on the Simply homepage led to essentially the most signups.
The outcomes
The search engine optimization work we did led to a 16-fold enhance within the variety of key phrases Simply ranked for, and a big enhance in on-site conversions.
8. Sierra Nevada College: CRO-optimized touchdown pages leading to a 309% conversion enhance
Sierra Nevada College (now rebranded because the College of Nevada) is a personal college that gives undergraduate and graduate levels on the shores of Lake Tahoe.
The issue
Sierra Nevada College used a mixture of PPC adverts and focused touchdown pages to advertise particular diploma applications. Nevertheless, it felt it wasn’t getting high-quality leads. The establishment needed a extra targeted strategy that led to the proper enrollments.
The answer
In addition to restructuring Sierra Nevada College’s PPC accounts to attenuate wasted clicks, we additionally frolicked constructing CRO-focused touchdown pages. These pages had been designed to focus on particular college students, highlighting the advantages of learning on the college.
Our CRO testing targeted on type layouts and type conversions. We discovered that college students responded finest to varieties on the high of the online web page, above the fold. This was helpful data that the Sierra Nevada College advertising group might use in its advertising shifting ahead.
The outcomes
On account of our work, Sierra Nevada College skilled a 309% enhance in conversions, in addition to a 43% lower in the price of conversions.
The takeaway
Advertising and marketing knowledgeable Dan Zarella as soon as mentioned: “Advertising and marketing isn’t magic. There’s a science to it.”
Conversion charge optimization is essentially the most scientific of the advertising processes. By gathering information and analyzing the actions of your prospects, you may take a look at hypotheses that make a big impression on the quantity and high quality of leads you obtain.
For those who want inspiration, take these conversion optimization case research. You should utilize them to spice up leads, alternatives, and gross sales throughout your online business. Whether or not you’re employed within the B2B sector or supply ecommerce to B2C buyers, you’ll you’ll want to reap the advantages of CRO!
CRO can really feel daunting when you’re new to it, particularly when you’re often guided by instinct when making adjustments to your web site. Nevertheless, when you’re in search of a methodical CRO strategist, HawkSEM is right here to assist.
Our knowledgeable group will work with your online business to know your objectives. From there, we’ll put collectively a conversion charge optimization technique that delivers outcomes.
We then use state-of-the-art testing instruments, like our personal Conversion IQ know-how, to trace, handle, and optimize conversions, that means we are able to make data-driven adjustments to your advertising channels.
See how we may also help you get a better conversion charge — contact us today and let’s work collectively to drive your online business ahead.
