Google is testing a brand new format for search adverts, the adverts go in a slider or carousel that allow you to swipe by means of numerous adverts, as a substitute of scrolling previous them. I type of like this however I assume advertisers won’t prefer it.
This take a look at was noticed by Alexander Hatala who posted this screenshot on X:
He did ask a related query, “How does this have an effect on Prime and Absolute Prime metrics? Are all 5 of those adverts thought of prime?” That goes again to the brand new definition of top ads.
Now we have seen Google shopping ads carousels earlier than and different flavors however I do not imagine I’ve seen this particular take a look at but.
Discussion board dialogue at X.
