Google has revealed its yearly replace for its Service provider Middle product information specification. A number of the adjustments listed beneath went into impact yesterday, April 9, whereas some go into impact on July 31, 2024, and others do not go into impact till September 1, 2023.
The final time Google up to date the Service provider Middle product information specification was in April 2023 after which earlier than that was in April 2022 after which earlier than that in April 2021.
Here’s a copy and paste of the adjustments listed here:
Modifications starting instantly (April 9, 2024)
Introducing new product information specification attributes for AI-Generated content material in Purchasing advertisements & free listings: We’re including new attributes that can require retailers to reveal textual content content material that was created utilizing generative AI. Use the structured title [structured_title] attribute and the structured description [structured_description] attribute when utilizing AI-generated titles and descriptions in your product information.
This builds on our February 2024 update on learn how to use the IPTC DigitalSourceType TrainedAlgorithmicMedia metadata tag to label product photographs (the image link [image_link], additional image link [additional_image_link], and lifestyle image link [lifestyle_image_link] attributes) that had been created utilizing generative AI.
Study extra about the requirements for submitting AI-generated content
New loyalty program [loyalty_program] attribute, obtainable within the US and JP: Use the loyalty program [loyalty_program] attribute to arrange member costs and loyalty factors. Including the attribute helps Google to precisely symbolize the advantages of your loyalty program (as configured on Service provider Middle) throughout Google properties.
New minimum price [auto_pricing_min_price] attribute: Use the minimal worth [auto_pricing_min_price] attribute to set the bottom or minimal marketed worth (MAP) to which a product’s worth could be decreased. Google makes use of this info for options similar to sale worth options, automated reductions, and dynamic promotions.
Up to date steerage on installment [installment]– based mostly gives: We’re updating our steerage across the utilization of the installment attribute. A proposal that makes use of the installment attribute will likely be handled as a suggestion the place the product could be bought by both paying the price-up entrance utilizing the worth [price] attribute or paying in installments. With this modification we’re increasing the installment [installment] attribute with a brand new downpayment [downpayment] sub-attribute to specify if the product requires a partial upfront cost. Beforehand such down funds wanted to be supplied utilizing the worth [price] attribute.
Particular for Automobile advertisements, we’re additionally including a credit score kind [credit_type] sub-attribute to the installment [installment] attribute, to permit specifying whether or not the kind of installment credit score is lease [lease] or finance [finance].
New free shipping threshold [free_shipping_threshold] attribute, obtainable in all nations: Use the free shipping threshold [free_shipping_threshold] attribute to point the minimal order worth above which transport is free.
Up to date steerage on the inclusion of government-imposed charges within the shipping [shipping] attribute: We’re updating our steerage across the utilization of the transport attribute. Don’t embrace government-imposed charges similar to import duties, recycling charges, copyright charges, or state-specific retail supply charges within the transport value.
Modifications starting July 31, 2024
Increasing the record of nations the place transport value is required: We’re increasing the record of nations the place transport value is required and enforced to extra nations. Affords with out transport value will now be disapproved in these nations:
Modifications starting September 1, 2024
Pickup method [pickup_method] will likely be non-obligatory for Native Stock Advertisements: We’re simplifying stock dealing with for LIA retailers that use the pickup as we speak or pickup later options by making pickup technique [pickup_method] non-obligatory. Pickup technique [pickup_method] will now not be required to allow pickup in your gives. Study extra in regards to the LIA inventory feed specification.
Eradicating energy_efficiency_class attributes: In 2023, we launched the brand new certification [certification] attribute as a brand new method to describe certifications, similar to vitality effectivity rankings, related to a product and to permit for compliance with up to date EU vitality effectivity labeling laws for merchandise lined by rescaled EU energy labels. This attribute overlaps with our pre-existing vitality effectivity class [energy_efficiency_class] attributes and so we will likely be deprecating the vitality effectivity attributes in favor of the certification attribute.
Eradicating using the worth [price] attribute for down funds when utilized in mixture with the installment [installment] attribute: Beforehand, in non-LATAM nations, the worth [price] attribute was interpreted because the downpayment worth for installment funds supplied utilizing the installment [installment] attribute. With the addition of a brand new downpayment [downpayment] sub-attribute for the installment [installment] attribute on April 9, we will likely be eradicating assist for offering downpayment utilizing the worth [price] attribute after September 1.
Some Service provider Middle customers are getting notifications about these coverage updates, here’s a screenshot from Thomas Eccel on X:
Discussion board dialogue at X.
