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    Home » SEM
    SEM

    Google Adds Organization Level Return Policy Structured Data Support

    YGLukBy YGLukJune 12, 2024No Comments2 Mins Read
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    Google has expanded its assist for return coverage structured knowledge to permit you to add the return coverage to the group stage, and never should specify that coverage on every product element stage. Final 12 months Google started supporting return policies in structured data however on the particular person product stage – now it’s also supported on the group stage.

    Google wrote, “In the present day we’re including assist for return insurance policies on the group stage as nicely, which implies you can specify a basic return coverage for what you are promoting as a substitute of getting to outline one for every particular person product you promote.”

    “Including a return coverage to your group structured knowledge is very necessary if you do not have a Service provider Middle account and need the power to supply a return coverage for what you are promoting. Service provider Middle already helps you to present a return coverage for what you are promoting, so if in case you have a Service provider Middle account we advocate defining your return coverage there as a substitute,” Google added.

    Google additionally mentioned, “In case your website is a web-based or native enterprise, we advocate utilizing one of many OnlineStore, or LocalBusiness subtypes of Group.”

    Here’s what it appears like:

    Merchant Organization Information

    Right here is the way it appears within the rich results testing tool:

    Rich Results Test Return Policy

    Right here is the sample markup:

    Google Return Policy Markup

    Discussion board dialogue at X.

    Observe: This was pre-written and scheduled to be posted as we speak, I’m currently offline for Shavout.



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