As a reminder, Google Adverts has begun pausing low-activity keywords that had been created over 13 months in the past and have zero impressions over the previous 13 months. However that doesn’t imply Google will pause these if they’re already a part of paused campaigns or advert teams.
PPCGreg requested Google, first stating that he could be overthinking it, however he requested, “With Google auto-pausing key phrases with no impressions during the last 13 months, does that embrace all key phrases in campaigns which have been paused for > 13 months?”
Ginny Marvin, Google’s Adverts Liasion, responded saying, “It won’t pause key phrases in paused campaigns or advert teams.”
Listed here are these posts:
Hello Greg, It won’t pause key phrases in paused campaigns or advert teams.
— AdsLiaison (@adsliaison) August 8, 2024
This might sound tremendous apparent to most however if you end up so deep within the weeds on some subjects, there might be causes to ask such questions that those that aren’t in these weeds to not perceive.
We proactively construct lots of campaigns in accounts for companies the companies may start providing later – in order that they might be off for >13 months.
— Greg (@PPCGreg) August 9, 2024
Discussion board dialogue at X.
