Google has up to date the primary paragraph of its Organization structured data search developer documentation. Google said the replace is to make clear “that some properties can affect which brand is proven, whereas others are used behind the scenes.”
As a reminder, group structured information is details about your group, similar to your brand, authorized title of the group, deal with, contact data, and firm identifiers. This data can present up in information panels and different visible parts, similar to attribution.
The brand new paragraph says:
Including group structured information to your own home web page may also help Google higher perceive your group’s administrative particulars and disambiguate your group in search outcomes. Some properties are used behind the scenes to disambiguate your group from different organizations (like iso6523 and naics), whereas others can affect visible parts in Search outcomes (similar to which brand is proven in Search outcomes and your information panel). In case you’re a service provider, you’ll be able to affect extra particulars in your service provider information panel and model profile, similar to return coverage, deal with, and call data. There are not any required properties; as a substitute, we advocate including as many properties which can be related to your group.
Examine that to the old version, which reads:
You need to use group structured information to let Google find out about your group’s administrative particulars, for instance, brand, deal with, contact data, and enterprise identifiers. Google could make use of this markup in information panels and different visible parts (similar to attribution), which helps customers to seek out your group’s particulars on Google Search.
Here’s a screenshot of the brand new one:
And the previous one:
Discussion board dialogue at X.
