Google has blended its search advertisements between and all through the natural (free) search outcomes beginning someday mid-last year. Google calls it dynamic ad placement, and it’s an ongoing assessments. In actual fact, Google needed to change its definition of top ads to make method for this traditionally very unGoogle-like transfer.
Previously week or so, I have been getting increasingly messages and questions across the matter of why am I seeing advertisements in the course of the search outcomes and never on the prime or backside of the search outcomes, separated clearly above or under the natural outcomes. Effectively, Google is testing dynamic advert placement and has been since final 12 months and I assume now Google could have dialed it up a bit extra?
Nate Louis posted an instance of this on X final evening, saying, “Simply noticed a Google advert exhibiting smack dab in the course of natural listings…”
I requested Google’s Ginny Marvin if Google dialed it up and she or he responded on X, “As you famous, this isn’t unusual. We’ve got been experimenting with dynamic advert placement on seek for greater than a 12 months.”
Right here is that publish:
As you famous, this isn’t unusual. We’ve got been experimenting with dynamic advert placement on seek for greater than a 12 months.
— AdsLiaison (@adsliaison) November 6, 2024
So, the query of it was dialed up was not particularly answered however yea, Google is testing exhibiting ads mixed in with the Google free listings and it appears extra are seeing it prior to now week than ever earlier than (however I haven’t got affirmation of that final half).
Discussion board dialogue at X.
