Google is testing a brand new video format for some YouTube movies that present “straightforward to digest” summaries of YouTube movies primarily based on the customers queries. It is a pilot that’s rolling out to some searchers over the previous week or so and provides you a brand new consumer interface exhibiting you fast takes and key takeaways from these movies.
Glenn Gabe posted about this on Bluesky and X and wrote:
Appears like Google Search is piloting a brand new format that gives an ‘straightforward to digest abstract of YouTube movies primarily based on their queries.’ That pilot was supposed to begin in December and run for 4 months. Observe, I had a YouTube creator attain out to me about this final evening and mentioned I may share this information.
Here’s a screenshot of this new video interface in Google Search:
The e-mail reads:
The Google Search group is inviting you to take part in a restricted pilot alternative.
On this pilot, Google is experimenting with a brand new Search format that gives individuals a simple to digest abstract of YouTube movies primarily based on their queries. This scannable format is extra in keeping with how individuals have interaction on Google Search right now.
We’re testing whether or not this format will higher meet the wants of individuals after they search, whereas additionally introducing them to YouTube Creators they may miss in the event that they weren’t in the suitable place to look at a video.
The way it works:
- New, extremely visible video search carousel: When individuals search queries related to your movies, a carousel could seem in Google Search that includes content material from you and different YouTube creators.
- Simple to digest summaries: Individuals can broaden featured content material within the carousel and consider a textual content and picture abstract of the video. Summaries are created utilizing Al, and can function essentially the most related components of the video for the given search question.
- Encourages individuals to interact along with your content material: The expanded abstract will even immediate individuals to look at your video on YouTube or discover your channel.
We have seen Google launch some new YouTube UI changes in Google Search lately, however it is a huge step on prime of that.
