Google has confirmed it’s testing permitting exhibiting the identical advert, from the identical advertiser, on the identical search outcomes web page. Ginny Marvin, the Google Advertisements Liaison mentioned, “We’re conducting a small experiment testing totally different advert configurations” with reference to this take a look at being noticed.
This was noticed by Anthony Higman who posted about it on LinkedIn and shared a display recording the place it confirmed the identical advert twice on the identical search outcomes web page. This goes towards Google’s policies the place Google writes, “we’ll present just one advert per account for a specific key phrase, so mixing advertisers in a single account might unfairly restrict advert serving for these advertisers.”
During which, Ginny Marvin from Google responded:
We’re conducting a small experiment testing totally different advert configurations. We do not have something additional to share presently, and there’s no motion for advertisers to take.
This will likely even be towards this policy “selling the identical or comparable content material from a number of accounts on the identical or comparable queries, making an attempt to point out multiple advert at a time for what you are promoting, app, or website” is towards the “Unfair benefit” coverage.
Anthony wrote:
Google Is Persevering with To DOUBLE SERVE The SAME ADVERTISER In TWO SPOTS ON THE SAME PAGE In The SERPS!!!
That is one thing that continues to bewilder me, as I’ve continued to see this for the final two weeks now.
Is that this a take a look at? A bug? A function?
That is complicated to me as a result of so far as I’m conscious and that’s at the moment acknowledged in Google Advertisements insurance policies is the truth that: “we’ll present just one advert per account for a specific key phrase”
So what do you assume is occurring right here? Genuinely curious and in search of opinions!
This can be a big change to how Google Advertisements has at all times labored and for Google to check this, could also be a giant deal.
Here’s a GIF of the video Anthony shared:
Right here is the total video:
Google Is Persevering with To DOUBLE SERVE The SAME ADVERTISER In TWO SPOTS ON THE SAME PAGE In The SERPS!!!
This Is One thing That Continues To Bewilder Me, As I Have Continued To See This For The Final Two Weeks Now.
Is This A Check? A Bug? A Characteristic?
This Is Complicated to Me… pic.twitter.com/OSFLuKsd1S
— Anthony Higman (@AnthonyHigman) December 17, 2024
Here’s a screenshot of the affirmation from Ginny Marvin:
To make clear, this can be a small experiment and doesn’t have any impression on the variety of adverts which will present.
— AdsLiaison (@adsliaison) December 18, 2024
Discussion board dialogue at LinkedIn.
