The subject of URLs for search engine optimisation and rating is one which has been round since serps first existed and 25+ years later, it’s nonetheless a preferred subject. Google has mentioned time and time once more that key phrases in URLs do not supply a major rating enhance for search engine optimisation and rating functions and Google mentioned it once more in 2025.
John Mueller of Google mentioned on Bluesky, I additionally would not count on that to alter something visibly. Taking a step again, the URL alone brings minimal extra “sign” for serps.”
John mentioned what does matter, which is “the content material + all the pieces else carry numerous sturdy alerts,” he wrote. “Even altering from ?id=12345 to /cheese would not be an enormous/noticable factor by itself,” he added.
Right here is the total response:
I additionally would not count on that to alter something visibly. Taking a step again, the URL alone brings minimal extra “sign” for serps. The content material + all the pieces else carry numerous sturdy alerts. Even altering from ?id=12345 to /cheese would not be an enormous/noticable factor by itself.
URL construction is unbelievable in your personal metrics & monitoring, it makes issues a lot simpler to group. It is also nice if you wish to separate one thing out from the remainder of your web site (eg ugc. yoursite. com). The user-facing half can be sturdy.
Consumer-facing, they in all probability (how do telephones present it these days?) principally see the area title + get a glimpse of the often-hilarious size when sharing URLs on social / chat. I doubt customers would even consciously discover something within the path, for instance.
Now, that is removed from the primary time John has mentioned this, listed here are a few of our tales through the years (some go way back to 2006):
Discussion board dialogue at Bluesky.
