An excellent thanks web page will not be solely an important touchpoint for customers, it’s additionally prime actual property to encourage extra conversions down the road. Take a look at these 11 examples of superior thanks pages, plus knowledgeable tricks to make your thanks pages stand out.
A thanks web page is an important alternative to spice up conversions, reinforce your model, and encourage future engagement.
On this complete information, we’ll discover the strategic worth of the thanks web page with real-world examples, psychology-backed suggestions, and key errors to keep away from.
Learn on to find the immense potential of thanks pages — and the way they will take what you are promoting to the following stage.
One of the best thanks web page examples
Let’s check out among the greatest thanks web page examples on the market and what makes them so efficient.
These examples showcase the perfect practices in thanks web page design — clear and concise messaging, customized content material, and strategic calls to motion.
Ecommerce thanks web page examples
Ecommerce manufacturers know the facility of a memorable thanks web page. Let’s discover examples from two trade leaders.
Customers have come to count on personalization of their interactions with manufacturers — so it’s crucial to tailor post-purchase content material or your patrons’ pursuits.
A easy means to do that is through the use of your thanks web page to advertise merchandise your patrons could be concerned about.
1. The House Depot
The House Depot makes use of its thanks web page to recommend further merchandise you may additionally like.
By planting the seed now, they’re rising the chance of future purchases — and protecting buyer wants and preferences prime of thoughts.
2. Warby Parker
Warby Parker faucets into the behavior of social sharing to construct model visibility and improve engagement, as seen beneath:
By incorporating social sharing widgets of their thanks web page, together with a pre-written message designed to encourage engagement from the patron’s followers and buddies, they make it extremely simple for purchasers to share their constructive experiences.
It’s a sensible option to flip happy clients into passionate model advocates.
Why they work: Each corporations perceive thanks pages ought to serve strategic objectives past fundamental gratitude.
The House Depot makes use of its thanks web page to advertise associated merchandise, whereas Warby Parker encourages social sharing to construct model visibility.
When you’re an ecommerce model, comply with their lead and craft personalized thank-you experiences that align with enterprise targets.
Additional studying: Top 10 Ecommerce Landing Pages to Boost Sales
B2B thanks web page examples
In B2B advertising, thanks pages current essential alternatives to precise gratitude and take it a little bit additional. Let’s study examples from two trade leaders.
3. HubSpot
Inbound advertising powerhouse HubSpot leverages thanks pages for delicate upselling:
A concise thanks message is adopted by hyperlinks to obtain the content material and a chance to study extra about their gross sales and advertising software program.
This nurtures leads by guiding them to the following logical step within the buyer journey.
4. Salesforce
Salesforce, the CRM large, makes use of post-signup thanks pages to nurture leads into clients. Customers are introduced with focused content material, similar to sources, case research, and articles, together with a hyperlink to guide a Salesforce demo:
This stage of personalization and related worth allows customers to see the advantages of Salesforce’s services and encourages them to take the following step within the buyer journey.
5. HawkSEM
Right here at HawkSEM, we shock and delight prospects by serving up an sudden praise:
From there, we use the thanks web page to reply widespread questions like “When will I hear again?” and “How can I get in contact with you?”
Why they work: These examples leverage the potential of efficient SaaS touchdown pages for lead nurturing and relationship-building – and punctiliously crafted thanks pages are a part of their sport plan, encouraging additional engagement with tailor-made content material and worth.
B2B entrepreneurs ought to comply with swimsuit by making thanks pages energetic hubs for relationship-building.
Additional studying: B2B Landing Page Examples + How to Build a Winning Page
Web site thanks web page examples
Web sites serve various objectives, however efficient thanks pages can unite them by means of strategic messaging and engagement. Let’s assessment examples from main websites.
6. Content material Advertising Institute
Content material Advertising Institute’s spectacular thanks web page follows up a useful resource obtain with tons of associated content material.
This guides readers to further articles, guides, and sources they could be concerned about — and cementing their place as a go-to authority within the content material advertising area.
7. Harry’s
Harry’s leverages their thanks pages to study extra about their clients:
By asking them to answer a brief one-question survey earlier than they go, they study extra about every buyer’s needs, challenges, and objectives.
Why they work: These examples show that web sites shouldn’t deal with thanks pages as an afterthought. Strategic selections can flip these pages into precious touchpoints for brand-building and buyer engagement.
Contact type thanks web page examples
Contact kinds create pivotal first impressions — so the following thanks web page wants to strengthen the consumer’s confidence in reaching out.
Let’s study examples from two entities excelling at post-form submission engagement.
8. Ryan Robinson
Ryan Robinson follows up on opt-ins by nudging guests to his social channels on his thanks web page:
Recognizing followers of his content material would get pleasure from his social presence, he incorporates a easy, scannable call-to-action to comply with and share throughout platforms. It supplies additional worth after submission.
9. Peak Freelance
Peak Freelance sees their thanks web page as an upselling alternative:
After subscribing, customers are introduced with a video differentiating their free vs. paid tiers. Whereas delicate, this exposes subscribers to premium choices, which can hopefully entice upgrades.
Why they work: Each examples show that thanks pages shouldn’t depart customers hanging. Robinson boosts engagement with social channel CTAs. Peak Freelance transitions new subscribers into their paid membership applications.
Thanks pages permit companies to information customers to logical subsequent steps, whether or not that’s consuming further content material or upgrading subscriptions.
Properly-executed examples flip what might have been a useless finish into a chance to construct loyalty.
Donation thanks web page examples
For nonprofits, donation thanks pages current pivotal alternatives to strengthen donor bonds past gratitude. Let’s discover examples from impactful organizations.
10. NSPCC
NSPCC understands thanks pages ought to present transparency.
Their net web page outlines how funds will probably be utilized, emphasizing the tangible affect of donations. In addition they personalize messages to make supporters really feel valued.
11. Charity: water
Charity: water is aware of that the thanks web page is one in all their greatest alternatives to get in entrance of potential donors — so that they take benefit by inviting donors to make a much bigger affect by making an everyday month-to-month donation.
Why they work: When supporters see their donations creating change, they change into companions for all times. Don’t simply say thanks. Take steps to construct relationships that final past the transaction, and switch one-off donations into loyal lifelong donors.
What makes thanks web page?
Now that we’ve seen some examples of nice thanks pages, let’s take a look at what makes a thanks web page that basically works.
Personalization
Personalization is essential. Effective thank you pages ought to leverage consumer information and segmentation to tailor messaging for every particular person.
For instance, personalized pop-up variations could be triggered primarily based on the consumer’s previous on-site conduct, pursuits, or buy historical past — making every web site customer really feel acknowledged as a person, not simply one other consumer.
Clear messaging
Watch out to not overwhelm your consumer with too many follow-up hyperlinks or CTAs. Choose one message and talk it clearly, so customers can effortlessly navigate to the following desired motion.
Encouraging subsequent steps
Happy customers wish to proceed interacting together with your model. Thanks pages are an important alternative to proceed rising conversion charges by means of follow-up CTAs.
There are numerous choices for follow-up CTAs. You could possibly encourage the consumer to share their buy on social media or present a chance for them to discover what else is in your gross sales funnel. Or, give customers a coupon code or the possibility to enroll in an e mail record.
With gratitude in thoughts, you wish to be sure that your CTA is easy, unified, and informal. Don’t be pushy, as a result of the purpose of a thanks web page is to spice up your consumer’s belief in your organization.
Do’s and don’ts of an important thanks web page
Crafting the proper thanks web page requires some finesse. You wish to enhance engagement, however you additionally wish to make certain your consumer feels appreciated for his or her previous actions.
Listed below are just a few do’s and don’ts to bear in mind.
Do:
Have a constant model design: Your thanks web page is one other alternative to point out your consumer who you’re. Preserve model design and voice constant, so clients acknowledge and belief your organization to be constant. In case your homepage is minimalist, your thanks web page must be, too!
Supply clear subsequent steps: A thanks web page generally is a nice alternative for lead technology, however provided that you do it effectively. Present a CTA button that’s clear and concise, customized to your consumer’s intuitive subsequent steps. Ensure to keep away from pushy language which might depart your consumer feeling, effectively, used.
Present social sharing choices: Referrals are gold, and social sharing is a good step in that path.
Incorporate social share buttons: Embrace buttons linking to Instagram, LinkedIn, and different related platforms so customers can inform their buddies about their expertise.
Don’t:
Publish generic messages: Nobody bothers to learn the boring “Thanks for subscribing.” Get artistic and private to maintain potential clients engaged by means of their total consumer journey. For example, in the event that they join a digital advertising webinar, strive copy like “Thanks for becoming a member of our digital advertising crew!” so as to add a private aptitude and contact of camaraderie.
Ignore cellular: A web page that appears gorgeous on desktop however breaks on cellular can slash conversion charges. Use web page templates and touchdown web page builders that prioritize cellular responsiveness.
Parts of an efficient thanks web page
Let’s check out the important thing parts each nice thanks web page ought to embody.
Acknowledgment
Thanks pages ought to start by clearly acknowledging the consumer’s previous motion. Crafting compelling touchdown web page copy is crucial to convey your gratitude successfully.
Acknowledging the precise motion is a good private contact to make your consumer really feel valued. As we all know, a buyer who feels valued is extra more likely to change into a recurring buyer.
Model consistency
Preserve your branding constant in your thanks web page in order that your consumer remembers who they’re being thanked by. Constant branding, together with design parts and model voice, reinforces belief and firm recognition.
CTAs
Incorporate a call-to-action in your thanks touchdown web page. In the event that they made a purchase order, present a particular low cost code or direct them to merchandise they might wish to take a look at sooner or later. In the event that they signed up to your e-newsletter, drive them to guide a one-on-one name.
Testimonials and social proof
Reinforce the trustworthiness of your organization by offering testimonials and social proof in your thanks web page.
Social sharing
Make it easy for folk to share their engagement together with your firm. Incorporate social media share buttons so delighted customers can unfold the phrase, amplifying the attain of your model at no further price to you.
Nice thanks pages acknowledge actions and supply subsequent steps whereas establishing belief and boosting attain.
Why do you even want a thanks web page?
Thanks pages generally is a highly effective software to spice up buyer retention. When you’re not bothering to construct them, you’re lacking out on a robust alternative to attach together with your viewers and drive extra conversions.
Consumer expertise
Efficient thanks pages improve the consumer journey by offering closure after the consumer takes an motion. After they submit a type, join a webinar, or make a purchase order, customers admire a transparent affirmation web page that verifies their motion was accomplished.
It supplies peace of thoughts — and reinforces constructive model sentiment by highlighting customers’ contributions, whether or not donating to a trigger, offering suggestions, or partaking with content material, making for an superior buyer expertise.
Conversion alternatives
Past goodwill, thanks pages supply prime actual property for conversion optimization. They permit mild upselling or cross-selling of complementary merchandise primarily based on consumer information.
For instance, after buying a tent, clients could possibly be prompt tenting equipment. Incorporating offline conversion monitoring can assist measure the total affect of those pages.
Thanks pages additionally current a seamless alternative to collect consumer insights by means of follow-up surveys or e-newsletter signups with lead magnet incentives.
They function crucial touchpoints post-action that permit manufacturers to unlock enormous advertising potential with minimal effort.
3 methods to make use of thanks pages to develop your model
Thanks pages are an missed piece of promoting actual property – so how are you going to use them to develop your model? Let’s check out some methods you possibly can leverage them for optimum affect.
1. First impressions
A thanks web page affords a model the possibility to make a stellar first impression after a consumer completes an motion. Delivering a customized expertise establishes familiarity and boosts engagement.
Belief and rapport-building
Gratitude can construct belief and loyalty. If you thank your patrons, you set off the norm of reciprocity, making them extra inclined to belief and cooperate with you. Utilizing information to reference particular particulars from a consumer’s buy or enter makes your thanks web page extra genuine and significant.
Encouraging additional engagement
The thanks web page is a key alternative to direct customers to the following step you need them to take. You may recommend associated merchandise, immediate customers to comply with you on social media, or supply unique reductions in trade for e-newsletter signup. When you’re trying to enhance engagement additional, discover ways to enhance CTR throughout your website.
“By presenting clients with a associated supply instantly after buy, companies can improve the general consumer expertise and maximize their income potential — all with a single click on,” explains Vincent Nguyen at Growth Ninja.
Utilizing a associated supply to drive engagement is predicated on the foot-in-the-door method. Prospects usually tend to comply with further, associated requests after they’ve already made a primary transaction.
“The fantastic thing about a one-click upsell is its simplicity,” Vincent provides. “Consumers can improve their buy with only a single click on, without having to re-enter bank card particulars. This frictionless expertise is essential to its effectiveness.”
Discover A/B testing concepts to find out which CTAs advance the consumer journey and nurture leads. Experiment with content material upgrades, coupon codes, or free transport on future orders to gas additional engagement.
Thanks pages are additionally an important place to develop e mail advertising and acquire new leads. Common CRO testing can assist establish which incentives resonate most together with your viewers.
High instruments for thanks web page templates
There’s no cause to start out from zero together with your thanks pages. Utilizing templates lets you skip the bottom steps and personalize your web page to drive conversion with ease:
HubSpot
HubSpot is a frontrunner within the inbound advertising world, with an enormous number of sources obtainable. Their templates could be customized and tailor-made to your wants.
- Professionals: Simple to make use of, providing seamless integration with HubSpot instruments, in addition to wealthy analytics capabilities.
- Cons: Is perhaps a bit overkill for small companies or corporations in search of a fast and simple answer.
- Pricing: HubSpot begins off free, however premium options can be found at a number of tiers.
Optimizely
Optimizely is a widely known platform for cut up testing, but it surely additionally affords nice thanks web page templates.
- Professionals: A/B testing built-ins to sculpt data-driven, high-converting thanks pages.
- Cons: Can really feel sophisticated for novices and non-developers.
- Pricing: Pricing is customized and depending on firm wants.
Leadpages
Leadpages is devoted solely to the development of efficient touchdown pages. They’ve an extended record of thanks templates that combine seamlessly with different digital advertising instruments.
- Professionals: Leadpages is easy to make use of, with a drag-and-drop builder. Their templates are additionally mobile-responsive, optimizing thanks pages for cellular customers.
- Cons: Decrease-tier plans have restricted customization (although increased tiers have extra personalization talents).
- Pricing: The bottom tier is just $37/month. The tiered pricing mannequin permits companies to solely purchase what they want.
Unbounce
Unbounce is one other touchdown web page builder that makes use of A/B testing. They supply templates pushed for conversion.
- Professionals: Presents dynamic key phrase insertion capabilities for PPC campaigns and pop-ups.
- Cons: Extra sophisticated to study.
- Pricing: Tiers begin at $80/month
Instapage
Instapage emphasizes post-click optimization, with thanks web page templates focused at driving ROI will increase.
- Professionals: Instapage affords heatmaps, in addition to an inventory of collaborative instruments, making it simple for advertising groups to work on the identical mission.
- Cons: Greater worth level
- Pricing: Begins at $199/month
Customization suggestions
To be sure you’re maximizing the conversion potential of your thanks web page, you’ll must personalize your template. Listed below are some suggestions for customizing your thanks web page templates:
- Deal with model alignment: Your template must match your model in colours, fonts, model, and voice to be efficient and trust-building.
- Embrace related content material: All the time go for compelling, action-driving copy as a substitute of generic, heard-it-before copy. Your messaging must be partaking and fascinating.
- Take a look at and tweak: As all the time, make the most of cut up testing strategies to ensure your thanks web page is honed in. Lots of the platforms that provide templates additionally supply cut up testing, making it simple.
Templates are an important place to begin for sculpting a thanks touchdown web page, however customization is essential in terms of optimizing its results.
The takeaway
Thanks pages are pivotal but missed alternatives to please customers and additional enterprise targets. And now you could have a blueprint for reworking these micro-moments into memorable touchpoints that convert.
However executing a high-impact thanks web page requires finesse. From copywriting to design to technical implementation, the digital advertising professionals at HawkSEM have the experience to flawlessly deliver your imaginative and prescient to life.
Let’s workforce as much as create wow-worthy thanks experiences that enhance satisfaction and gross sales. Schedule your free consultation today.
This submit has been up to date and was initially printed in December 2023.
