We now have been hearing Google Adverts will present a characteristic to handle unfavourable key phrases for Efficiency Max campaigns for some time and now, possibly, the day has come. Joe Shmo on X posted a screenshot of him seeing the characteristic in his Google Adverts account.
We initially thought we might see this in early 2022 however then in January, Google added it to the account level. It was then slatted for the end of 2024. Then final month, Ginny Marvin, the Google Adverts Liaison, mentioned that some have it already however we’ve not seen anybody share any screenshots of it till now.
Right here is Joe’s screenshot on X – nicely, it’s actually a photograph of a display:
Nobody has actually shared their expertise utilizing it but, so that is all very new.
Discussion board dialogue at X.
