Google is updating its hotel prohibited practices policy to specify that (1) you might be required to show ultimate room availability and charges earlier than requesting consumer data and (2) you might be required to keep away from value adjustments after customers enter their private data.
These updates are going into impact on February 17, 2025. Google wrote:
They’re clarifying our coverage on misrepresentation to explicitly require companions to:
- Show ultimate room availability and charges earlier than requesting consumer data: This implies implementing stay value and availability checks in your reserving web page.
- Keep away from value adjustments after customers enter their private data: If the requested room charge turns into unavailable after this level, the reservation needs to be accomplished with no value change for the consumer.
“Failing to conform might end in account suspension,” Google added.
Google additionally clarified that:
- Duplicate Resort Heart Accounts: Creating duplicate accounts to separate stock is prohibited.
- Suspension Clause: Google is updating its suspension clause for larger readability and transparency.
So these utilizing resort middle and the resort platform on Google should be sure to adjust to this.
I ought to add, just lately, Google allowed European hotels to remove pricing details from search.
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