Microsoft is testing totally different coloured URLs for its natural (free) outcomes and its sponsored (paid) outcomes. The natural URL slugs are daring black coloured and the sponsored URL slugs are daring inexperienced coloured.
Khushal Bherwani posted screenshots of this on X – I’m not in a position to replicate this:
Listed below are extra screenshots:
🆕 Bing testing bolder black for natural and bolder inexperienced url slug for sponsored consequence. pic.twitter.com/U7SSN01EuS
— Khushal Bherwani (@b4k_khushal) January 22, 2025
That is shocking to me being off typically Bing tries to cover the adverts or mix them into the natural outcomes.
Discussion board dialogue at X.
