Earlier this month, the Google Adverts trade had numerous confusion round if and in what instances the Google Adverts API settle for or help placement exclusions for Efficiency Max campaigns. Nicely, Google’s Ginny Marvin clarified this the opposite day in an electronic mail to Navah Hopkins. Navah wrote this up in much more detail over here.
Anu lined this on Search Engine Land final evening and Adrian Dekker posted a screenshot of the communication through which Ginny Marvin responded to saying:
To make clear a bit, we did not “reverse” our stance on this and there isn’t any change to how placement exclusions work.
Because of Navah’s inquiry, we discovered a number of areas in our documentation to right and talk extra clearly about how placement exclusions work within the Adverts UI and by way of the API.
We recognize Navah bringing this to our consideration and are within the course of of constructing these updates now.
Right here is the e-mail of the textual content:
I’ve linked with the groups on this, and we have dug into it to determine areas which have brought on miscommunication and the place we have to make updates and corrections.
We’re within the means of updating our documentation to precisely and extra clearly replicate how placement exclusions work, each by way of the Adverts Ul and the API. We apologize for the confusion and recognize you bringing this to our consideration.To make clear:
1. The Google Adverts API does help account-level placement exclusions, and these exclusions are revered by PMax.
2. Net web page placement exclusion lists may be utilized from the MCC-level to little one accounts by way of the Google Adverts Ul. Account-level placement exclusion lists are revered by PMax.
3. Nevertheless, account-level placement exclusion lists aren’t presently supported by the API.
4. Marketing campaign-level placement exclusions aren’t a characteristic in PMax. As such, placement exclusions can’t be straight utilized on the campaign-level for Max campaigns by way of the Google Adverts Ul or API. Nevertheless, the account-level placement exclusions will apply to all PMax campaigns.Please let me know you probably have any questions and thanks once more on your endurance!
Here’s a screenshot:
Discussion board dialogue at LinkedIn.
