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    Home » SEM
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    Microsoft Advertising / Bing Ad Revenue Up 21%

    YGLukBy YGLukJanuary 30, 2025No Comments2 Mins Read
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    Microsoft reported its second quarter 2025 earnings and it confirmed that its search and promoting income was up 21%. The earlier quarter it was up 18%, then 19% however earlier than than it was 12% and eight% – so issues are wanting extra constructive.

    Microsoft wrote, “Search and information promoting income excluding site visitors acquisition prices elevated 21% (up 20% in fixed forex).”

    Listed below are the highlights of the monetary report:

    • Income was $69.6 billion and elevated 12%
    • Working revenue was $31.7 billion and elevated 17% (up 16% in fixed forex)
    • Internet revenue was $24.1 billion and elevated 10%
    • Diluted earnings per share was $3.23 and elevated 10%

    Right here is how the promoting income chart seems particular to look and information promoting income will increase quarter to quarter (over):

    Microsoft Search Ad Revenue Q224

    “We’re innovating throughout our tech stack and serving to prospects unlock the total ROI of AI to seize the huge alternative forward,” mentioned Satya Nadella, chairman and chief government officer of Microsoft. “Already, our AI enterprise has surpassed an annual income run charge of $13 billion, up 175% year-over-year.”

    “This quarter Microsoft Cloud income was $40.9 billion, up 21% year-over-year,” mentioned Amy Hood, government vp and chief monetary officer of Microsoft. ”We stay dedicated to balancing operational self-discipline with continued investments in our cloud and AI infrastructure.”

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