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    Home » SEM
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    Alphabet Google Ad Revenue Up Again, Hitting $72.5 Billion

    YGLukBy YGLukFebruary 5, 2025No Comments3 Mins Read
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    Google / Alphabet reported its This fall 2024 earnings final evening, the place its advert income hit $72.46 billion, up 10.6% from final 12 months’s quarter of $65.52 billion. Google’s income was up 12% with $96.47 billion and its revenue was up 30.7% to $30.9B. Search income particularly was up 12.5% to $54 billion.

    Last quarter, Google hit its highest advert income ever, and once more, beat that document by quite a bit. It was up about 10% from final quarter, by way of advert income.

    In the meantime, Google’s inventory was down as a lot as 9% in after hours buying and selling.

    I focus my write ups on Google Search and its advert revenues, and fewer in regards to the different bets, since this can be a search targeted weblog. The cloud gross sales had been a bit disappointment, resulting in many of the downtrend within the inventory – I consider.

    Sundar Pichai, CEO, stated: “This fall was a robust quarter pushed by our management in AI and momentum throughout the enterprise. We’re constructing, testing, and launching merchandise and fashions quicker than ever, and making vital progress in compute and driving efficiencies. In Search, advances like AI Overviews and Circle to Search are growing person engagement. Our AI-powered Google Cloud portfolio is seeing stronger buyer demand, and YouTube continues to be the chief in streaming watchtime and podcasts. Collectively, Cloud and YouTube exited 2024 at an annual income run charge of $110 billion. Our outcomes present the facility of our differentiated full-stack method to AI innovation and the continued power of our core companies. We’re assured in regards to the alternatives forward, and to speed up our progress, we anticipate to take a position roughly $75 billion in capital expenditures in 2025.”

    Right here is the transcript of the earnings call.

    That makes Google advert income will increase this quarter, the “>previous quarter, the previous quarter, the previous quarter, the quarter before that and the quarter before that.

    Here’s a chart plotting Google’s general income, then advert income after which revenue over the previous a number of quarters:

    Google Earnings Chart Q424

    Right here is the snippet from the earnings report:

    Goog Earnings Snippet

    Google’s general income grew practically 12% 12 months over 12 months, which is down from the greater than 13% income progress that the corporate noticed in the identical quarter final 12 months. Whereas, fourth-quarter web revenue elevated by greater than 28% to $26.54 billion from $20.69 billion a 12 months prior.

    Listed here are some feedback from Google’s Sundar Pichai on X:

    2/ AI Overviews are actually in 100+ nations, and drive greater satisfaction + Search utilization. Circle to Search goes nice too. 2025 goes to be an enormous 12 months for Search innovation as AI continues to increase the universe of queries individuals can ask.

    — Sundar Pichai (@sundarpichai) February 4, 2025

    4/ … 4.4M devs are actually constructing with Gemini. Vertex utilization elevated 20x throughout 2024. Waymo safely served 4M+ passenger journeys, and is increasing to extra cities. Learn the complete remarks right here: https://t.co/Tcus8Gp9sb

    — Sundar Pichai (@sundarpichai) February 4, 2025

    From Google’s earnings name about advertisements in AI overviews — which is like recognizing Bigfoot proper now 🙂

    “We really see monetization at roughly the identical charge…”

    Philipp Schindler — Senior Vice President, Chief Enterprise Officer:

    “So, in your first query, to begin with,… pic.twitter.com/rLdmU3x2Sj

    — Glenn Gabe (@glenngabe) February 5, 2025

    Discussion board dialogue at X.





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