There may be some chatter within the web optimization group that Google Picture Search could also be down rating, decreasing the rankings, of AI-generated pictures, in favor of non-AI-generated pictures throughout the Google Picture search outcomes.
Zack Notes posted about this on LinkedIn and shared some charts exhibiting a drop in picture site visitors from Google Picture Search in late January 2025. He believes that Google Photos could have added some form of high quality metric that doesn’t rank AI-generated pictures in addition to it ranks different pictures.
Zack wrote, “The chart under reveals Internet vs Picture for our online game Animal Matchup, and the picture site visitors (which comes from our AI pictures) simply took a giant hit. We have not made any site-level modifications to the photographs, we have no new technical points, and the online site visitors is comparatively regular. This leads me to consider that Google put a success out on AI pictures.”
Right here is his chart that reveals the drop in picture site visitors, however net site visitors to his fundamental content material staying the identical:
In a while, Zack posted an replace saying, “Replace on this…I’ve since acquired DMs from different with AI picture websites. That they had drops on the identical date.” He shared this chart additionally:
Kane Jamison replied that he observed this too, saying, “Sure Google has had a number of Google Photos updates for the reason that fall that seem like AI-image associated. I’ve seen a number of SERPs the place there’s nothing good to switch them, and the photographs I am engaged on are “AI secure” the place it would not influence person in any respect, however I perceive why they need AI pictures out of different picture SERP sorts.”
I’m not seeing a lot chatter on this subject outdoors of this LinkedIn thread, so I used to be questioning if any of you might be noticing this.
I can say, I take advantage of AI-generated pictures on this web site for nearly all of my hero pictures and I don’t see this drop. Right here is my chart:
What are you all seeing associated to this?
Discussion board dialogue at LinkedIn.



