Google appears to have eliminated the minimal required price range for Native Service Advertisements. It isn’t clear if that is intentional or a bug however the field to cease you from setting a price range too low, appears to not be there anymore.
Anthony Higman posted about this on X and mentioned, “Wild LSA change I simply observed! Google not too long ago eliminated required month-to-month budgets (no less than for the authorized vertical). Beforehand, you would not set a price range below what the crimson required weekly price range was. Should you put in a quantity decrease than that you would not save the price range. nNw you may set a price range decrease than the required minimal.”
Right here is his screenshot:
I did ask Google if this was intentional or not however I didn’t hear again but.
Anthony then went on along with his rant:
I Really feel Like This Is A BADDDD Signal For LSA. MUST MAKE THEM WORK!!!! They Eradicating All Limitations Right here And Increasing Them. BUT It Will By no means Repair The CORE Downside With LSA. And That Is That Google Has Oversaturated The Market.
Google Ought to Of Watched This Video I Made Two Years In the past That Explains The Core Flaw In LSA And That Is That There Are Solely In all probability 10-20 Lively Legit Automotive Accident Instances In A Geo At Any Given Time. Earlier than LSA, There Have been 10 Regulation Companies Going After These Instances With PPC. Now There Are 350 Going After The Identical Quantity Of Legit Instances. Google CANNOT Present Leads For All Of These Advertisers And So Have To Broaden Lead Classes Till All the pieces Is Rubbish And No One Desires To Promote Anymore.
Simply Get Rid Of This Rubbish Platform The Authorized Vertical. PLEASE!!!!!! Everybody HATES IT!!!!
Yea, I left the CAPS.
Discussion board dialogue at X.