Google is testing a brand new field that highlights that you could e-book the lodge on the official website, the lodge’s direct web site. This doesn’t seem like a sponsored end result, however only a technique to spotlight the official web site of the lodge.
This was noticed by Thom de Graaf, however Adrian Dekker posted about it on LinkedIn – right here is the screenshot:
To check, that is what I see – it simply goes to the primary outcomes itemizing:
As Thom wrote within the feedback, “this might make an enormous distinction for lodge homeowners trying to drive extra direct bookings, due to its distinguished place and look. Plus, it’s nice that it’s a free reserving hyperlink!”
Discussion board dialogue at LinkedIn.
