She took a sip of espresso, smiled on the digital camera, and unknowingly turned breakfast right into a viral sensation. In 2024, because the solar rose over Brussels, a well known life-style influencer casually shared her morning ritual—an artisanal breakfast at Le Pain Quotidien. A heat croissant, a steaming cappuccino, and a superbly crafted caption: “Mornings style higher after they’re made with love.”
Inside hours, 1000’s have been recreating the scene, tagging the model, and unknowingly fueling probably the most brilliantly orchestrated influencer marketing campaigns within the metropolis’s historical past.
However behind that seamless second of authenticity stood a mastermind—one in all Brussels’ top influencer marketing agency CEOs. These are the visionaries who perceive that in at this time’s digital age, affect isn’t nearly attain—it’s about belief, timing, and storytelling. And in a metropolis that thrives on creativity, they’re the architects of campaigns that rework on a regular basis moments into cultural phenomena.
So, who’re the minds shaping the influencer advertising and marketing trade in Brussels? Let’s meet the CEOs redefining the sport.
High 8 CEOs of Influencer Advertising Compamnies in Brussels
Behind each viral campaign, there’s a strategic thoughts orchestrating the second. In Brussels, the place creativity meets commerce, the town’s high influencer advertising and marketing company CEOs are reworking digital storytelling into measurable affect. These leaders should not simply matching manufacturers with influencers—they’re engineering experiences, leveraging AI-driven analytics, and setting new benchmarks in authenticity and engagement.
Whether or not by way of precision-driven content material, game-changing tech platforms, or culture-shaping campaigns, these CEOs are the masterminds behind among the most progressive advertising and marketing methods in Europe. Let’s take a better have a look at the visionaries shaping the way forward for influencer advertising and marketing in Brussels.
At simply 29, Thomas Angerer has already cemented his place as probably the most influential figures in Brussels’ influencer advertising and marketing scene. As Co-Founder and Chief Inventive Officer of BeInfluence Europe, he’s not simply maintaining with the trade—he’s setting the tempo.
Since launching BeInfluence in 2017 alongside Boris Kaizin, Angerer has remodeled the company into Europe’s fastest-growing influencer advertising and marketing powerhouse, with operations spanning over 25 international locations. Below his management, BeInfluence has executed 900+ campaigns for high-profile shoppers like Amazon, Nestlé, Givenchy, and the European Fee—a portfolio that reads like a who’s who of world manufacturers.
Nevertheless it’s not nearly numbers. Angerer’s inventive imaginative and prescient and talent to harness the facility of digital affect have earned BeInfluence recognition as Belgium’s Best Newcomer Agency and the sixth fastest-growing firm throughout all industries (Deloitte). His experience in leveraging influencer-driven storytelling has helped manufacturers forge genuine connections with audiences, redefining fashionable advertising and marketing methods.
Past main BeInfluence, Angerer is shaping the way forward for advertising and marketing by way of training. As a visitor lecturer in influencer advertising and marketing at high establishments, he’s actively sharing his information with the following era of digital strategists.
Whether or not he’s delivering keynotes on influencer advertising and marketing’s affect on enterprise development or scaling an company that’s gone from €1M to €8M in simply three years, Angerer is proving that the way forward for advertising and marketing belongs to those that can mix creativity, knowledge, and the precise influencers—and he’s main the cost.
Few CEOs mix creativity, expertise, and strategic perception as seamlessly as Cathy Capsule, the Co-Founder and CEO of Stellar. Since launching the company in 2015 alongside Sarah Levin Weinberg, she has remodeled it into a global force in influencer marketing, working throughout 35+ international locations and dealing with top-tier shoppers like LVMH, Nintendo, Disney, and Heineken.
Capsule’s method to influencer advertising and marketing isn’t nearly matching manufacturers with content material creators—it’s about precision, efficiency, and goal. Via Stellar Tech, she has pioneered an AI-driven platform that helps manufacturers determine the precise influencers, forecast marketing campaign affect, and monitor actual ROI—a game-changer in an trade usually criticized for its lack of transparency.
In the meantime, Stellar Lab and Stellar Skills deliver collectively data-driven storytelling and influencer management, creating campaigns which might be as impactful as they’re progressive.
However Stellar isn’t nearly development—it’s about accountable advertising and marketing. Below Capsule’s management, the company collaborates with regulatory our bodies like ARPP and the Affect Advertising Alliance to make sure moral practices in influencer campaigns, setting new trade requirements.
Past her function at Stellar, Capsule is a vocal advocate for Girls in Tech, utilizing her platform to encourage extra girls to take the lead within the intersection of promoting and AI.
For over a decade, Stijn Verlinden has been connecting manufacturers with tradition, creativity, and affect by way of his management function at We Love Pure. Throughout that point, he has remodeled the company right into a trilingual 360° PR and influencer powerhouse, working with high manufacturers like Disney, KitchenAid, Drunk Elephant, Pandora, and Nike.
Verlinden’s energy lies in mixing conventional PR experience with fashionable influencer marketing strategies. With a background in multinational companies like Philips and British American Tobacco, plus consulting expertise for IKEA, Sony, and Nike, he understands each company precision and artistic storytelling. This twin perspective is what makes We Love Pure a frontrunner within the area, crafting campaigns which might be each strategic and culturally related.
However Verlinden isn’t simply adapting to the digital period—he’s engineering new instruments to steer it. In 2018, his workforce launched Fetch, an in-house influencer and expertise database app that flips the standard brand-influencer dynamic. As an alternative of manufacturers chasing influencers, Fetch makes use of a pull technique, permitting creators to organically align with campaigns, guaranteeing genuine content material and seamless model partnerships.
We Love Pure’s affect isn’t restricted to Belgium. In 2023, the company joined SERMO, a worldwide community of impartial communications businesses, additional increasing its worldwide attain and affect.
Past his function as CEO, Verlinden brings a private ardour for life-style and tradition, which is clear on @stijnverlinden, the place he shares insights into his skilled and culinary adventures.
A strategist, a creator, and a self-proclaimed “Digital Explorer”, Pablo Jonas is extra than simply the Founder and Managing Director of Influenzo—he’s a visionary on the crossroads of expertise, creativity, and advertising and marketing.
Since launching the company, Jonas has constructed a results-driven influencer advertising and marketing powerhouse in Brussels, providing full-service campaigns that transcend conventional model collaborations. With experience spanning influencer outreach, content material creation, conversion optimization, and efficiency media, he has crafted a technique that prioritizes each model affect and influencer authenticity. His method? A fusion of knowledge, storytelling, and digital precision, guaranteeing each marketing campaign drives measurable outcomes.
One in all Jonas’s standout improvements is Influenzo’s in-house influencer marketing campaign app, designed to streamline brand-creator collaborations and maximize effectivity. By leveraging expertise, he has simplified the influencer choice course of, making campaigns extra focused, scalable, and performance-driven—a crucial benefit in at this time’s fast-paced digital panorama.
His entrepreneurial mindset extends past advertising and marketing. As a contract digital guide, he has suggested main manufacturers on technique, e-commerce, and digital transformation, whereas additionally co-founding Jonas Gallery, a pop-up area showcasing up to date worldwide artwork. Whether or not in advertising and marketing or the humanities, Jonas has a expertise for curating impactful experiences.
Taking the reins of Efluenz in 2024, Julien Latinis has performed a key function in increasing operations, executing over 200 campaigns, and driving the corporate’s €2.7 million turnover. Now, as CEO, he’s set to push Efluenz to new heights within the ever-evolving influencer advertising and marketing panorama.
With a digital-first mindset and a results-driven method, Latinis has helped place Efluenz as a go-to company for high-impact influencer campaigns. The corporate works with Proximus, UNIQLO, the European Fee, and Paco Rabanne, connecting them with high creators throughout platforms to amplify model visibility and engagement.
His experience extends past influencer advertising and marketing—Latinis is a seasoned digital strategist with expertise in content material optimization, efficiency media, and e-commerce development. His management focuses on data-driven decision-making, guaranteeing influencer partnerships ship not simply engagement, however actual enterprise outcomes.
A pivotal second for Efluenz got here in June 2024, when Groupe Rossel acquired full ownership of the agency, marking a brand new chapter of development and innovation. Latinis now leads the cost in scaling the company’s attain, leveraging AI, efficiency analytics, and strategic influencer collaborations to maintain Efluenz forward of the sport.
Past the boardroom, he’s additionally a thought leader within the trade, not too long ago featured in a Pickx+ documentary discussing youngsters’s digital rights—a testomony to his dedication to moral advertising and marketing and trade evolution.
Brice Le Blevennec has spent over twenty years redefining digital advertising and marketing, expertise, and model affect. His journey started in 1991 when he co-founded Ex Machina, a graphic design and multimedia company.
In 2001, he merged it with Emalaya to create Emakina, which has since advanced right into a leading global digital agency. With 22 places of work worldwide, Emakina has labored with trade giants like Audi, AXA, Deutsche Financial institution, Karl Lagerfeld, and Brussels Airways, delivering award-winning campaigns in digital consulting, content material creation, platform growth, and influencer advertising and marketing.
Below his management, Emakina turned a trailblazer in influencer advertising and marketing, bridging manufacturers with large audiences by way of data-driven content material partnerships. His capability to mix creativity with expertise made Emakina one in all Europe’s most progressive digital businesses, finally resulting in its acquisition by EPAM Systems in 2021, increasing its world attain even additional.
However Le Blevennec is greater than a CEO—he’s a media entrepreneur, creator, and tech futurist. From hosting Cyber Café 21, a TV and radio present on geek tradition, to writing Visions of a Better World, he has all the time been forward of the curve. His investments in tech, AI, and blockchain startups show his dedication to pushing the boundaries of innovation.
When Devika Bulchandani took the helm as World CEO of Ogilvy in 2022, she wasn’t simply stepping right into a management function—she was reshaping the way forward for promoting, affect, and model storytelling. With a profession spanning over twenty years at McCann Worldgroup earlier than becoming a member of Ogilvy, Bulchandani has constructed a status for fusing creativity with business success, main among the trade’s most culture-defining campaigns.
Below her management, Ogilvy has strengthened its place as a global force in influencer marketing, offering manufacturers with end-to-end options that transcend mere sponsorships—forging actual, partaking connections between manufacturers and audiences. In 2023, Ogilvy India expanded its influencer advertising and marketing companies, showcasing her dedication to innovation and market adaptation.
Bulchandani’s affect extends far past influencer advertising and marketing. She was instrumental in Ogilvy being named Network of the Year at the 2022 Cannes Lions, and he or she has performed a key function in securing main shopper partnerships with manufacturers like The Coca-Cola Firm and Audi of America. She’s additionally behind a few of promoting’s most impactful work, together with the long-lasting “Fearless Girl” marketing campaign, which turned a worldwide image for feminine empowerment.
A champion for variety and inclusion, Bulchandani constantly advocates for higher illustration in management and promoting. Featured in high trade publications, she continuously speaks concerning the intersection of creativity, social affect, and enterprise development, proving that promoting can do greater than promote—it may encourage change.
As Co-Founder and Managing Director of The Right Street, Filip Lugovic has positioned his company on the intersection of communications, advocacy, and digital affect. With a background spanning enterprise growth, EU affairs, and digital technique, he brings a data-driven, results-oriented method to influencer advertising and marketing and social media engagement.
Since launching The Proper Road in 2018, Lugovic has led campaigns for top-tier shoppers just like the European Fee, WWF, and Huawei, demonstrating the company’s capability to navigate high-stakes industries and ship impactful storytelling. His experience extends past conventional influencer advertising and marketing—he integrates social media technique, digital promoting, and content material creation to amplify model messaging with measurable affect.
One in all his standout improvements is The D Scale, a proprietary software that measures digital affect, serving to shoppers assess the effectiveness of their campaigns—a vital asset for manufacturers investing in influencer partnerships. He additionally spearheaded Soonfeed Media, a “beforetime” platform designed to form conversations forward of key occasions, guaranteeing manufacturers stay proactive fairly than reactive in digital areas.
Shaping the Way forward for Affect: Brussels’ CEOs on the Helm of Innovation
The influencer advertising and marketing panorama in Brussels is flourishing, due to the ingenuity and imaginative and prescient of its high CEOs. From businesses specializing in data-driven storytelling to corporations pioneering AI-powered influencer platforms, these leaders are redefining the way in which manufacturers join with audiences.
Their capability to mix creativity, technique, and expertise has propelled Brussels into the worldwide influencer advertising and marketing highlight. As companies more and more flip to influencer-driven campaigns for genuine engagement, these CEOs proceed to push the boundaries—proving that the way forward for advertising and marketing belongs to those that grasp the artwork of affect.
Concerning the Writer
Author
Koba Molenaar brings almost a decade of wealthy expertise in content material writing, specializing in digital advertising and marketing, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by way of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the trade.
