Google Advertisements had a bug with the sitelinks creation web page, the place the prefill performance was not working proper. Google confirmed the difficulty and stated it was “very restricted and was not widespread.”
The difficulty was reported by Chris Brewer who posted on LinkedIn exhibiting how Google was prefilling in his competitor’s URLs into the sitelinks. He wrote, “Simply uncovered one thing wild—Google auto-generating sitelinks that suggest competitor touchdown pages in our advertisements.” “This might imply advert {dollars} unknowingly funneling site visitors to rivals—an enormous threat for manufacturers working automated sitelinks. When you’re utilizing them, double-check ASAP,” he added.
Here’s a screenshot he shared:
Ginny Marvin, Google’s Advertisements Liason, wrote in response per week later, that “The crew has investigated and this was resulting from a difficulty with our prefill performance that gives options for evaluate on the Sitelink creation web page.”
She defined that “This difficulty didn’t influence dynamic sitelinks or different mechanically generated asset performance.”
Including it was not a widespread difficulty, “It seems to have been very restricted and was not widespread.”
Did you discover this together with your advert accounts?
Discussion board dialogue at LinkedIn.

