Google now’s displaying Efficiency Max phrases within the Google Advertisements search phrases report. Plus this report reveals the new negative keywords terms that’s now supported for PMax campaigns.
Hana Kobzová notified me of this over on X and he or she reported this additionally on PPC News Feed and shared a screenshot of this:
This looks as if a really large deal for Google advertisers. Actually, a lot of the feedback round this on social are tremendous completely happy. Though, not everyone seems to be seeing this simply but, which implies it won’t be rolled out to everybody.
Right here’s the desk with value & conversions, and all of the out there metrics you possibly can allow within the Search phrases report. pic.twitter.com/fQzqUVhzmc
— Hana Kobzová (@hanakobzova) March 24, 2025
Discussion board dialogue at X.
