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    Google Is Paying Reddit For More Content, More Often

    YGLukBy No Comments4 Mins Read


    Google has introduced a cope with Reddit to achieve entry to its content material utilizing the Reddit Information API reportedly value $60 million yearly. Sure, Google is paying Reddit to get entry to its publicly obtainable content material via an API that ought to make it sooner for Google to devour and present us all that content material. Not that any of us wish to see Reddit content material present up in Google Search…

    I do know this isn’t nearly Google Search but additionally Gemini and its AI having the ability to study from Reddit content material – however the level remains to be the identical – it’s Reddit!

    Google wrote, “Through the years, we’ve seen that individuals more and more use Google to seek for useful content material on Reddit to seek out product suggestions, journey recommendation and way more.” Um, solely since you are exhibiting it to us in Google Search. If you happen to learn any of the latest complaints about Google Search, you’d see individuals are sick of seeing Reddit for each question.

    “This partnership will facilitate extra content-forward shows of Reddit info that may make our merchandise extra useful for our customers and make it simpler to take part in Reddit communities and conversations,” Google wrote. Google added, “To allow these and different experiences, Google now has entry to Reddit’s Information API, which delivers real-time, structured, distinctive content material from their giant and dynamic platform. With the Reddit Information API, Google will now have environment friendly and structured entry to more energizing info, in addition to enhanced alerts that may assist us higher perceive Reddit content material and show, prepare on, and in any other case use it in probably the most correct and related methods.”

    Get this, Google stated “This expanded partnership doesn’t change Google’s use of publicly obtainable, crawlable content material for indexing, coaching, or show in Google merchandise.”

    Certain, so Google was in a position to entry this content material anyway, content material that almost all of you, (and possibly most searchers knowingly) don’t need anyway.

    I believe this deal was within the works in the course of the hidden gems moments. I imply, I’m shocked Google even posted about this on their weblog, after seeing all of the bad PR round Reddit dominating Google Search. I imply, Reddit is dominating Google’s search outcomes. It was tremendous to have a sprinkling of it like we did in 2016 however it’s a bit an excessive amount of proper now.

    Right here is a number of the website positioning business response to this information:

    That’s only a sprinkling of the suggestions on this deal.

    FYI, all this occurred hours earlier than Reddit filed for an IPO.

    Discussion board dialogue at X.





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