Google Adverts now limits the variety of country-level exclusions you possibly can add to your advertisements to 120 nations. It is a new restrict, however Google confirmed that location exclusions aren’t going away, however they’re now restricted to 120 nations.
PPCSauce was given an error whereas utilizing the placement exclusion characteristic and posted the error on X that learn, “The variety of entities exceeds the restrict.” Here’s a screenshot:
Ginny Marvin, Google’s Adverts Liaison, replied saying, “You will notice this notification when you attempt to add greater than roughly 120 nation degree location exclusions. The goal is to simplify location focusing on workflows, and we suggest utilizing constructive geographic focusing on as a substitute.” Marvin additionally confirmed this isn’t a bug however a characteristic, the place Google deliberately added a restrict to the variety of nations you possibly can exclude.
Some suppose that this implies Google will take away the placement exclusions utterly in the future however Google mentioned no. “Location exclusions aren’t going away & we all know they’re necessary. However advertisers mustn’t have to make use of a blanket exclusion strategy, and utilizing a constructive targeting-first strategy mustn’t influence efficiency,” Marvin added.
“I provided this in that thread as properly: In case you or anybody are seeing points on this entrance, please be happy to DM me with additional particulars so we will examine,” she added later.
Listed below are these posts:
Anybody else getting this with location exclusions as we speak? pic.twitter.com/CtjBbjKf64
— PPCSauce | Google Adverts Excellence (@ppcsauce) March 6, 2024
You will notice this notification when you attempt to add greater than roughly 120 nation degree location exclusions. The goal is to simplify location focusing on workflows, and we suggest utilizing constructive geographic focusing on as a substitute.
— AdsLiaison (@adsliaison) March 6, 2024
Appropriate not a bug.
— AdsLiaison (@adsliaison) March 6, 2024
Hey Anthony, Location exclusions aren’t going away & we all know they’re necessary. However advertisers mustn’t have to make use of a blanket exclusion strategy, and utilizing a constructive targeting-first strategy mustn’t influence efficiency.
I provided this in that thread as properly: In case you or…
— AdsLiaison (@adsliaison) March 7, 2024
Discussion board dialogue at X.
