With the recognition of the viral video app skyrocketing, now’s the time to get extra followers on TikTok!
From leveling up your posting schedule to collaborating in challenges, and optimizing your hashtags, the artistic methods to achieve followers and construct a TikTok group are infinite.
We’re sharing 12 high methods to get extra followers on TikTok — with none shady techniques!
The right way to Get Extra Followers on TikTok:
There are over 800 million month-to-month lively TikTok customers worldwide — so it’s secure to say there are sufficient individuals on the market to develop your following on the platform.
However getting extra followers on TikTok isn’t only a case of organising a profile.
TikTok is centered across the For You web page — TikTok’s equal of the Explore Page on Instagram.
As an alternative of customers scrolling by a information feed, TikTok curates a For You web page — an infinite stream of personalised content material for every person.
The For You web page is full of suggestions based mostly on how customers work together with different movies on TikTok.
Consider the For You web page as a mixture of already viral content material and what TikTok thinks you’ll like based mostly in your earlier app exercise. So with no two For You pages the identical, there’s the chance for each model to get in entrance of the appropriate viewers.
That signifies that TikTok has a reasonably stage taking part in area on the subject of attaining viral standing on the app. In contrast to Instagram or YouTube, even accounts with zero followers can get tens of millions of views on a brand new video. Content material actually is king on TikTok.
For instance, Later’s Head of Content material Advertising Taylor Loren has over 3M views on her TikTok candle tutorial video. On the time of posting, she had lower than 50 followers on the app, and has since grown to 20K followers in simply 4 months.
With this in thoughts, you really want to decide to a TikTok technique and be courageous sufficient to experiment with this new type of video to reap the rewards.
Earlier than we get to techniques, there are some things manufacturers and companies ought to find out about TikTok to assist outline one of the best technique for rising your TikTok group.
#1: TikTok Has Majority Gen Z Customers (However That’s Altering!)
For a lot of, the very first thing that involves thoughts once we say “TikTok” is lip-syncing youngsters and dance challenges. However don’t be fooled!
Manufacturers like The Washington Post, Aerie, and Gucci have all joined the ranks of TikTok and have gained tens of millions of followers — and never from solely lip-syncing and dancing!
Whereas a lot of their viewers might be Gen Zers (with 41% of TikTok users being 16-24), that’s to not say their viewers isn’t loyal.
As of subsequent 12 months, 74 million people in the U.S. will classed as Gen Z, so constructing model consciousness and affinity the place they’re most lively is necessary, particularly since they’re the following technology of shoppers and advocates.
Consider it as placing within the groundwork early — for those who can resonate with youthful demographics now on a platform that they take pleasure in utilizing, you’ll be able to look ahead to them being loyal followers for years to return.
However, the TikTok viewers is altering and is constant to develop in reputation. So even when your audience isn’t underneath the age of 24, it’s price holding in thoughts that TikTok is exhibiting no signal of slowing down.
So now’s the time to construct up your profile so that you’re prepared for when everybody (and we imply everyone!) is on TikTok!
#2: Extra Followers Doesn’t Equal Extra Gross sales
For manufacturers on social media, rising your following often comes with the promise of higher gross sales alternatives or clicks by to your web site.
However on TikTok, your purpose (for now) needs to be to have an awesome model affinity and to offer an area the place your followers take pleasure in participating along with your content material.
In the meanwhile, alternatives to drive site visitors to your web site is proscribed on TikTok — there aren’t any clickable hyperlinks in video captions.
Equally, solely choose customers can at present add a link to their TikTok bio, however chances are high this might be rolled out extra extensively within the coming months.
So rising your TikTok following isn’t a quick observe technique to make extra gross sales. However it’s a technique to construct up a group that loves and helps your model.
Take Fenty Magnificence for instance, Fenty was one of many first manufacturers on the app to create their very own “Creator Home”: The Fenty Magnificence Home.
Right here, influencers and content material creators got here collectively to share TikTok movies about their life in the home, their magnificence hacks, and naturally, showcase the Fenty magnificence line.
So moderately than utilizing TikTok to make gross sales, Fenty founder Rihanna used it to assist the creators who had been already loyal followers of the model and constructed a TikTok group round them.
Whether or not you’re just starting out in the world of TikTok otherwise you’re seeking to fire-up your TikTok recreation and construct a brand new technique, we now have you lined with our 12 high tricks to develop your following.
Able to take your TikTok technique up a notch? Watch our free 30-minute video on how you can use TikTok to develop your model!
Tip #1 to Get Followers on TikTok: Establish Your Goal Viewers
As we talked about, the extra TikTok customers who view your movies, the extra possible you’ll find yourself on the For You web page, in the end gaining you extra followers.
There may be a variety of content material (and customers) on TikTok — which means there actually is room for everybody! Whether or not you’re a gamer and love Animal Crossing otherwise you’re a fan of satisfying cleaning soap slicing movies — there are movies for you.
However, it’s necessary to grasp you’ll be able to’t cater (or attain) everybody, which is why it’s a good suggestion to hone in on one clear and outlined audience. Whereas TikTok is totally different from different platforms, it’s nonetheless essential to grasp who you’re making movies for.
Gen Zers do make up a big inhabitants of the TikTok viewers, however don’t let that put you off!
Take into consideration what kind of content material your viewers likes and dislikes. For those who’re simply beginning out, it doesn’t harm to ask your followers on Instagram Stories. Perhaps share a question or poll sticker, asking them what sort of TikTok content material they have interaction in and what they’d prefer to see from you. You could be stunned by what they are saying!
Additionally, have a look at your competitors (if any!) and see what they’re doing within the area.
Take Jera Foster-Fell, with the deal with Jera.bean on TikTok, for instance.
She’s a social media marketer who makes use of TikTok to teach her followers. She primarily affords content material suggestions, pose methods, and TikTok hacks (with some enjoyable tendencies and dances thrown within the combine).
She discovered a distinct segment viewers of latest TikTok customers, advertising professionals, and individuals who need to up their content material recreation! And to date it’s working for her — she has over 300K followers (and counting!).
TIP: You may uncover extra about your followers by switching your TikTok account to a Professional account, the place you’ll have entry to high-level analytics about your content material and viewers!
If you wish to soar into the small print, take a look at our Ultimate Guide to TikTok Marketing the place we share strategic suggestions and methods to rising your model on TikTok!
Tip #2 to Get Followers on TikTok: Hit TikTok Tendencies at The Proper Time
TikTok created its personal style of video content material — by permitting customers to mix sound clips and music with their very own authentic video content material, viral tendencies pop up in a single day!
That’s why you’ll usually see a number of variations of the identical video — simply with totally different takes on the music or idea.
For instance, Kate McKinnon and Elizabeth Warren did the ‘Flip the Switch’ problem on Saturday Evening Stay — a pattern that’s been alive for some time however hadn’t picked up full-viral standing.
This video is SNL’s most profitable TikTok video so far – one other proof level for why it’s so necessary in your model to have your finger on the heart beat of present TikTok tendencies.
Need to discover the unique sound that kicked off the pattern? Simply click on on the music because it performs on the clip. It exhibits content material utilizing that sound-byte, together with which profile used it first.
If you wish to hop on a pattern and also you’ve received one thing artistic and enjoyable to supply to face out for the gang, you’ll positively see extra TikTok followers in your profile.
Tip #3 to Get Followers on TikTok: Create Your Personal Development or Problem
If the present tendencies don’t appear to suit your model’s messaging (we get it, a whole lot of them really feel like an inside joke), one other technique to develop your following is to create your personal pattern or dance.
Well-known performers like Jennifer Lopez are utilizing TikTok to create “challenges” the place followers recreate a dance and add it to the platform.
However manufacturers are getting in on the motion too! Chipotle is an efficient instance of getting extra followers by creating their very own challenges which are simply accessible to everybody.
The #ChipotleLidFlip problem at present has over 300M views and their #GuacDance problem has over 1 billion views — which proves {that a} enjoyable problem could possibly be the most effective techniques to develop your following.
TIP: Comply with in Chipotle’s steps and make a problem that’s simple sufficient to execute so it’s absolutely inclusive and never completely out of attain.
Tip #4 to Get Followers on TikTok: Use the Proper Hashtags
Hashtags act the identical method on TikTok as they do on different platforms, like Instagram — for discoverability.
There’s no clear-cut information to which hashtags are the best on this platform, however you should use a mix of content-specific hashtags, and common hashtags associated to the platform, so your content material is discoverable that will help you get extra TikTok followers.
For instance, in case your TikTok is a enjoyable video of your café employees at work, you possibly can use common hashtags like #barista #espresso together with particular hashtags like #ForYou or #fyp to attempt to get a coveted spot on the For You web page.
Do not forget that these bigger, extra common hashtags could be saturated, making your content material even more durable to seek out. So it’s price contemplating including extra distinctive and area of interest hashtags like #CoffeeCornerVancouver.
Identical to Instagram, a little bit of hashtag research can go an extended technique to getting extra eyes in your posts.
Tip #5 to Get Followers on TikTok: Put up Unique Content material Typically — and Don’t be Afraid to Get Artistic!
Getting artistic with TikTok’s editing features and creating your personal content material frequently, will certainly enhance your possibilities of getting extra TikTok followers.
Like most social platforms, the TikTok algorithm rewards posts which have a whole lot of engagement and interplay, so the extra you put up, the higher your probabilities might be of getting seen by the platform’s enormous viewers.
The enhancing options inside TikTok make it simple to create entertaining content material, however what you put up, and the way usually, might be decided with experimentation.
Don’t be disheartened if some movies get hundreds of likes in a single day, whereas others flop and barely get any engagement. That’s fairly regular for TikTok.
When you discover a format that works in your model, attempt to replicate or discover a new iteration that can work many times!
For instance, trend influencer Alexandria Pereira recurrently makes use of her “7 days, 7 methods” format to point out off outfits on her TikTok and IGTV channels — an effective way to repurpose content material and serve your viewers on each channels!
Nobody is ready to really crack the TikTok code to success but, however being authentic and constant positively pays off!
Tip #6 to Get Followers on TikTok: Put up at Peak Instances
Getting extra followers on TikTok is simpler as soon as you realize when your viewers is most lively.
And because of TikTok Analytics with a Professional Account, you could find out the particular days and hours your viewers is most lively.
Observe: TikTok shows all analytics in UTC time. Which means you’ll should do a timezone conversion to seek out out when your viewers is most lively within the location that they’re in.
Aside from realizing when your viewers is most lively, you additionally should be a bit of courageous with experimentation and monitoring the outcomes.
Every TikTok account might be totally different, and whereas you should use your different social media platforms for related benchmarks, in the end one of the best time to put up will come from a number of weeks of studying from the movies that had been successful (and those who flopped!)
Get all the data it’s worthwhile to discover out your personalised best time to post on TikTok with this blog post!
Tip #7 to Get Followers on TikTok: Hook up with Your Different Social Media Channels to Cross-promote
TikTok makes it tremendous simple to obtain movies from any profile (together with your personal) and repost it to different social media channels.
In case your model already has a strong following on one other platform, chances are high, you’ll have the ability to get extra TikTok followers who migrate over — however provided that you inform them.
Steak-umm is an ideal instance of this. The model reposts its TikTok movies to their Twitter profile, which has over 157,000 followers. Now, their TikTok account has practically 82,000 followers:
Tip #8 to Get Followers on TikTok: Collaborate with Content material Creators
It’s no shock that particular person personalities and profiles are the preferred on TikTok, and that’s why they’ve essentially the most followers.
And plenty of influencers from different platforms (notably YouTube and Instagram) have been profitable in migrating their enormous followings to TikTok since their followers are already lively and tuned into their content material.
Identical to on Instagram, manufacturers can actually achieve a complete host of advantages by partnering with an influencer or content material creator.
Take for instance Aerie. As a comparatively new model to the TikTok scene, they needed to provide their following a lift. So the retail model partnered with TikTok’s greatest star, Charli D’Amelio, to create sponsored content that drove new eyes to their model web page.
Thus far, they’ve created 3 movies and have already got a following of over 17K.
Partnering with content material creators can take effort to arrange — you need to discover the appropriate influencer to symbolize your model, and also you’ll most certainly have to put apart a price range for the marketing campaign.
That mentioned, influencer advertising on TikTok remains to be comparatively new, so it’s an awesome alternative to get forward within the area.
Tip #9 to Get Followers on TikTok: Repost TikTok as UGC
Individuals like to see their content material reposted on social media profiles they love, so capitalizing on user-generated content (UGC) might help you get extra TikTok followers.
It’s simple to obtain and repost content material instantly from TikTok; the TikTok emblem and content material creator’s deal with is robotically added to every video obtain, so there are by no means any points about giving credit score.
For those who don’t have time to create your personal content material, reposting UGC might help make your TikTok profile really feel “full”, and actually enhance your posting frequency!
If customers know there’s an opportunity they could possibly be featured on an account aside from their very own, they’re often excited to create content material and tag the model to have a shot at hundreds of TikTok customers seeing their put up.
NARS Cosmetics has begun reposting UGC TikTok content material that options its merchandise — and it critically works for his or her feed.
For those who’re a model with a bodily product, reposting UGC could be an effective way to get extra followers!
Tip #10 to Get Followers on TikTok: Create a Intelligent CTA
It’s one factor for customers to take pleasure in your content material, however that might not be sufficient to get extra TikTok followers.
Profiles who use a call-to-action on the finish of their movies enhance their possibilities of boosting their following as a result of typically a bit of nudge in the appropriate path works!
The catch? It’s important to make your CTA as thrilling, intelligent, and engaging because the content material you’re creating. This may come within the type of easy textual content additions in your video (“Comply with us for extra movies like these!”), or you’ll be able to even host a giveaway, just like the one EOS did. They even inspired followers to tag a good friend, which helps construct publicity exponentially.
Tip #11 to Get Followers on TikTok: Interact with TikTok Content material You Like
It’s simple to neglect that TikTok is a social media platform — anybody who has misplaced a few hours scrolling by their feed will know that it’s extremely addictive, however not precisely constructed for conversations like Fb or Instagram.
So the one actual technique to have interaction is thru likes and feedback on different movies. One technique to develop your following is to easily get on TikTok and begin participating with content material that compliments your model.
Comply with influencers that may be nice companions in your model and have interaction of their movies or discover different manufacturers in your trade that you just’d prefer to assist.
You could discover that you just’ll get extra followers from merely participating extra as a result of your feedback are being seen by different customers on different movies — which might in the end cause them to watch your movies and have interaction along with your profile!
Tip #12 to Get Followers on TikTok: Discover Tiktok’s Paid Choices
TikTok Advertisements are nonetheless of their infancy, which suggests there’s a possibility to be seen by the appropriate audiences because the competitors remains to be comparatively low!
With TikTok Advertisements, you’ll be able to goal particular demographics and areas to ensure your content material reaches essentially the most related audiences, which might imply loads of conversions into new followers.
These are your TikTok Advertisements choices:
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In-Feed adverts: TikTok content material that exhibits up in a person’s feed, between natural posts
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TopView: Presents the profile when the app opens, reaching a wider viewers because it’s one of many first issues they see
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Model Takeover: Just like TopView, these are full-screen adverts which are displayed when the person first opens Tik Tok
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Model Hashtag Challenges: A customized hashtag problem is positioned on the Discovery web page, offering the chance for optimum attain and engagement
TikTok Advert choices are nonetheless rising and we’re anticipating to see much more choices sooner or later on how manufacturers can use paid-for alternatives to develop their model and following. However for now, we will simply watch this area!
And that’s it — 12 tricks to getting extra TikTok followers!
Finally, one of the simplest ways to develop your following will come right down to your personal creativity, so don’t maintain again and begin experimenting with the movies you’ve all the time needed to attempt.
Comply with Afterward TikTok for extra social media suggestions, methods, and hacks!
