Microsoft is shopping for Google Advertisements to advertise its search engine, Bing, on Google Search. I feel this has been happening a very long time, however you may set off Bing Advertisements on Google Search by means of the Google Advertisements system for some queries.
Glenn Gabe posted about it a number of days in the past on X, he wrote, “Inception for Search Engines -> Bing operating Google Advertisements, driving customers to Bing search outcomes, which ends up in affiliate content material.”
Here’s what it appears like:
If you click on on the advert in Google Search, you’re taken to the Bing Search outcomes for that question. The Bing search outcomes web page has its on Microsoft Promoting search adverts, it has product listings and extra affiliate content material. Here’s a partial screenshot:
Simply as an FYI, Ask.com did this over a decade ago.
It makes you marvel if Bing is doing this to win over Google customers or if they’ve some kind of mannequin the place they’ll make extra on their advert clicks than what they’re paying for the Google Advert click on…
Discussion board dialogue at X.
