On the trail to a conversion, a consumer could conduct a number of searches and work together with a number of advertisements from the identical advertiser. Google Adverts’ attribution fashions permit the advertiser to regulate how the “conversion credit score” is cut up amongst the varied searched key phrases that participated within the conversion course of.
On this video, Fiorella Öxndal and Max Braglia talk about the implications of fixing from the normal Final-Click on attribution mannequin to Place-Primarily based.
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