If you happen to’re on the fence about utilizing TikTok for enterprise, it’s time to buckle up and hop on the development.
TikTok is rising in reputation with content material creators and types that wish to develop their viewers, improve engagement, and attain hundreds of thousands of individuals.
It’s a enjoyable platform the place you may spotlight a much less curated model of your model, experiment with video, and drive site visitors to your web site.
On this weblog publish, we’ll share 5 suggestions that can assist you use TikTok for enterprise, and begin rising on the platform that’s taken the world by storm:
Why TikTok is Good for Companies and Manufacturers
With greater than 2 billion downloads, TikTok’s reputation is on the rise and exhibits no signal of slowing down.
However it may be a frightening social media platform for some customers. What if you happen to can’t dance? Do it’s worthwhile to be a video skilled? Fortunately, anybody can use TikTok efficiently — no dance or video expertise required.
From instructional movies to magnificence transitions, there are various methods to make use of TikTok for your corporation or private model.
Take Maggie from @experimentingwithdecor for instance. She began creating movies in April and has already racked up 26K followers on TikTok by sharing budget-friendly house decor concepts.
With a powerful social technique, TikTok may help you may have enjoyable with video content material, construct a distinct segment group, and faucet right into a youthful viewers.
Learn to make TikTok traits work on your model and extra on this 1-hour workshop with an all-star lineup of TikTok stars and consultants!
TikTok for Enterprise #1: Get Snug with the Platform
As the brand new child on the block, TikTok requires a studying curve — particularly if you happen to’re not comfy with creating video content material.
Earlier than you dive proper into utilizing it for your corporation, create a private profile, and mess around with the app first.
TikTok has varied enhancing instruments and results — experiment with them, create completely different transitions and see what would make sense on your model.
It can be useful to discover the Discovery tab and observe hashtags to see what different companies (together with your opponents) are doing.
If you happen to’re a meals model, you could discover inspiration from how a style model is integrating their merchandise into movies. If you happen to’re a copywriter, you could suppose a private coach’s health suggestions are enjoyable and interesting.
It’s vital to not copy different folks’s content material immediately, however reasonably to place your individual spin on it in a artistic approach so your model can stand out and join along with your target market.
TIP: We’ve created a useful information that can assist you get started on TikTok and arrange your account!
TikTok for Enterprise #2: Select Your Area of interest Matter
TikTok customers prefer to observe distinctive accounts, and due to the algorithm, anybody can discover your content material.
By specializing in a distinct segment subject, you’ll have extra flexibility to be artistic, have enjoyable, and discover a hole for your corporation to make an affect.
As a chiropractor, @drcody_dc‘s TikTok is stuffed with movies cracking his purchasers’ backs and necks.
Why does this work on TikTok?
By sharing fast clips of his periods, Dr. Cody is ready to present the work he does and fulfill the hundreds of viewers who’re fascinated by the world of chiropractors.
Selecting a distinct segment subject additionally helps as a result of you may drill down and give attention to sure points of your model.
For instance, if you happen to’re a bakery, your TikTok may function behind-the-scenes content material that focuses particularly on bagels. You would grow to be recognized on TikTok because the go-to account for all the things bagel-making.
TIP: If you happen to persistently share area of interest content material, your best viewers will discover and interact with it. And as your group grows, you’ll be capable to direct them past TikTok — prefer to your web site.
TikTok for Enterprise #3: Determine When and How Usually You’ll Submit
As with every different social media technique, it’s a good suggestion to have a content material calendar on your TikTok profile.
With this, you may brainstorm concepts, and plan out the scope of your TikTok content material for the upcoming week or month.
If you first begin creating content material for TikTok, give attention to sticking to a posting cadence that’s doable for you.
Much like different platforms, TikTok rewards consistency. However reasonably than publish 3 occasions a day, grow to be overwhelmed, after which not publish for months, begin with 3-5 occasions per week and work your approach up from there.
It’s additionally useful to trace analytics to see what resonates with TikTok customers and what isn’t working.
The wonderful thing about TikTok is you may pivot and experiment when needed — all of your viewers cares about is that the content material continues to be inspirational, participating, entertaining, or useful to them.
TIP: Create a Professional Account to get entry to TikTok’s analytics. It gives you perception into your prime territories, when your viewers is most lively, and assist you determine the best time to post on TikTok.
TikTok for Enterprise #4: Go away Perfection Behind
“Be genuine” might sound cliché, however TikTok is the proper platform to indicate your persona.
Not like Instagram, the place a cohesive aesthetic has grow to be the norm, it isn’t needed for TikTok.
In truth, in line with LaterCon speaker Larry Milstein, co-founder of PRZM, “Gen Zers need manufacturers who’re daring and have persona, and aren’t afraid to make waves on Instagram.” And this interprets to TikTok too the place 60% of TikTok users are Gen Zers.
What does this imply? You may be your self, have enjoyable, and never take your self too significantly.
An amazing instance of that is style blogger, @thefashionheist. On Instagram, her feed is stuffed with beautiful style and mannequin images. However her TikTok profile @aichark is a distinct story.
On TikTok, she shares enjoyable info about popular culture — from Harry Potter to Gilmore Women — and provides fast styling suggestions for anybody eager to up their style sport.
Her content material is entertaining and academic. It offers her viewers perception into their favourite movies and TV exhibits, they get style suggestions, and so they study extra about her too.
Authenticity can add a layer of connection along with your group. They’ll really feel like they know the particular person or folks behind the model — fostering extra engagement!
TikTok for Enterprise #5: Create a Problem
TikTok is thought for its unbelievable attain and the flexibility to go viral in a single day. So why not create or sponsor a TikTok challenge?
Challenges are an effective way for manufacturers to fast-track their development and attain hundreds of thousands of customers.
One model that hopped on the TikTok problem development? Healthcare firm Kaiser Permanente.
By sponsoring the #OwnTheCurve hashtag and collaborating with TikTok influencer Addison Rae, they had been capable of encourage their target market to put on a masks, keep house, and observe social distancing in the course of the peak of the COVID-19 pandemic.
And the hashtag has over 8 billion views!
However you don’t have to collaborate with big-name TikTok customers to achieve success. You may work with varied customers in your area of interest market or followers who continuously remark and interact along with your posts.
There’s additionally a chance to cross-promote your problem on completely different platforms like Instagram to drive customers to affix in on the enjoyable. This fashion, you may leverage your viewers elsewhere and invite them to be part of your TikTok group.
Utilizing TikTok is an effective way to indicate one other facet of your model, construct a distinct segment group, and goal a youthful technology of patrons.
It’s a enjoyable platform for experimenting with video, and with the correct technique, you need to use TikTok to develop your corporation.
Prepared to make use of TikTok for enterprise? This free 35-minute course will educate you all the things it’s worthwhile to find out about TikTok — from understanding the algorithm to creating viral movies.
