Right here’s our record of each Google advert dimension, advert sort, and when to make use of every. Learn on to find discover the precise advert dimension on your subsequent Google advert marketing campaign.
Love ‘em or hate ‘em, Google advertisements are what assist companies rake in additional income.
And, like a conventional print advert, dimension and aesthetics matter. The larger the advert, the extra noticeable it’s. The higher the visuals, the extra probably it’ll acquire intrigue (and clicks).
Select the mistaken advert dimension? You’ll threat no clicks or conversions.
For this submit, we interviewed seven consultants — a mixture of C-suite executives, a Nasdaq-featured firm director, a marriage planner of 10 years, and a PR skilled.
All of them have one factor in widespread: hands-on expertise with choosing the proper Google advert sizes to swimsuit their advertising and marketing methods.
Why do Google advert sizes matter?
Google advert sizes matter as a result of they decide how a lot advert house you’ll take up on an internet web page, search engines like google, or social media. Completely different advert objectives require completely different advert sizes.
Do you need to be conspicuous, or does the campaign structure name for refined visible reminders? Regardless of your advert marketing campaign objectives, there’s a best-fit advert dimension for you.
- Advert dimension impacts visibility. Bigger advertisements usually tend to be seen than smaller advertisements as a result of they take up extra space on an internet web page and are, subsequently, extra prone to catch the consumer’s eye.
- Advert dimension impacts conversion charge. Research have proven that bigger advertisements have a better conversion charge than smaller advertisements. It’s because the bigger dimension offers customers extra time to learn the advert and take into account taking motion.
- Advert dimension impacts value per click on (CPC). CPC is the amount of cash you pay every time somebody clicks in your advert. The CPC of an advert is set by numerous elements, together with the advert’s place on the web page, relevance to the consumer, and click-through charge. Bigger advertisements are likely to have a better CPC than smaller advertisements. Once more, they’re extra seen and extra prone to be clicked.
For luxurious life-style model Apotheke, getting new prospects was a prime precedence. So we used a mixture of advert sizes that had been positive to transform. Our mixed efforts resulted in a 25% enhance in conversion charges.
What are responsive advertisements?
Responsive advertisements use synthetic intelligence (AI) to choose one of the best advert dimension for optimum conversions.
All you need to do is add your property (logos, headlines, photos, descriptions, CTA, and movies) and Google’s AI will mix these property for placements in web sites, apps, Gmail, and YouTube.
Responsive advertisements are much like Dynamic Search Ads within the sense that they each generate headlines dynamically.
Nonetheless, with Dynamic Search Adverts (DSAs), you’ve much less management over advert content material. DSAs are extra automated than responsive advertisements.
Additional studying: Responsive Display Ads vs. Standard Benefits + Pros and Cons
Advert sizes by advert sort
Relying on the kind of advert you’re going with, there are lots of advert sizes you possibly can match into your subsequent digital advertising and marketing marketing campaign.
This part is a breakdown of accessible dimensions for the preferred Google Search Adverts.
Show Adverts
Google categorizes Show Adverts into three sorts:
- Picture advertisements
- Responsive Show Adverts (picture)
- Responsive Show Adverts (brand)
With 48 sizes, Picture advertisements have the widest number of dimensions for Show Adverts:
When including photos to your advertisements, you need to use file sorts like .jpg, .gif, or .png.
For Responsive Show Adverts (picture), the size are:
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 300 x 300px
The (brand) model of Responsive Show Adverts has completely different dimensions. They’re:
- Facet ratio of 1:1 and minimal decision of 128 x 128px
- Facet ratio of 4:1 and minimal decision of 512 x 128px
App advertisements
App advertisements are categorized below 4 sorts:
- App set up advert
- Picture app set up advert
- App advert for installs
- App advert for engagement
The advert specs for an App set up advert is 1.91:1, with a 600 x 314 minimal.
Picture app set up advertisements have 30 dimensions:
(Picture: HawkSEM)
For app advertisements for installs, the 31 sizes embody a facet ratio of 1.91:1 and minimal decision of 600 x 314px, in addition to:
(Picture: HawkSEM)
App advertisements for engagement. The 5 dimensions embody:
- 300 x 250
- 320 x 50
- 320 x 480
- 480 x 320
- 1200 x 628
Notice: Don’t confuse “picture app set up advert” with “app advert for installs.” The wording is analogous, however there are two key variations:
- Google sees Picture app set up advertisements as Show Adverts that merely seem in apps.
- App advertisements for installs are advertisements created for app campaigns.
Additionally, an “App advert for engagement” is created for an app marketing campaign with the only real function of driving engagement.
Video advertisements
Video advertisements have 4 sorts:
- TrueView In-stream
- Bumper video advert
- Non-skippable video advert (banner)
- Outstream advertisements (brand)
TrueView In-stream, Bumper video advert, and Non-skippable video advert (banner) share a single dimension.
Outstream advertisements (brand)
- Any 1:1 ratio
- Any decision between 1×1 and 1024 x 1024px
Native advertisements
Native advertisements seem to native searchers on the lookout for your services or products. To look right here, you should have optimized and up to date listings. You solely pay if a buyer contacts you thru the advert.
Native advertisements are divided into two sorts: picture and brand.
Picture sizes embody
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 314 x 314px
Emblem codecs embody
- Facet ratio of 1:1 and minimal decision of 116 x 116px
Discovery advertisements
Google Discovery Adverts are grouped into 11 classes, which embody:
- Discovery advert (picture)
- Discovery advert (brand)
- Discovery carousel advert (picture)
- Discovery carousel advert (sq. picture)
- Discovery carousel advert (brand)
- Gmail picture advert (picture)
- Gmail advert (picture)
- Gmail advert (brand)
- Gmail advert (header)
- Gmail advert (catalog picture)
Discovery Adverts seem within the Discovery part of the Google cell app on Android units. They’re additionally proven in several spots round Gmail cell and desktop.
Discovery Adverts classes have almost similar names. Regardless of this, Discovery Adverts present up otherwise due to its numerous codecs:
Discovery advert (picture)
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 300 x 300px
Discovery advert (brand)
- Facet ratio of 1:1, minimal decision of 128 x 128px
Discovery carousel advert (picture)
- Facet ratio of 1.91:1, minimal decision of 600 x 314px
Discovery carousel advert (sq. picture)
- Facet ratio of 1:1, minimal decision of 300 x 300px
Discovery carousel advert (brand)
- Facet ratio of 1:1, minimal decision of 128 x 128px
Gmail picture advert (picture)
- Any decision within the vary between 300 x 650px and 300 x 1000px
(Picture: Gmail screenshot)
Gmail picture advert (brand)
Gmail advert (picture)
- Panorama ratio of 1.91:1, minimal decision of 600 x 314px
- Sq. ratio of 1:1, minimal decision of 300 x 300px
Gmail advert (brand)
- Sq. ratio of 1:1, minimal decision of 144 x 144px
Gmail advert (header)
- Any ratio between 3:1 and 5:1
- Minimal decision 300 x 100px
Gmail advert (catalog picture)
- Facet ratio of 1:1 and minimal decision of 300 x 300px
Prime-performing advert sizes by advert sort
Every advert sort has sure “successful” specs. Effectively, aside from Native and Discovery Adverts.
There aren’t any really useful dimensions for these advert sorts as a result of they’ve so many variations.
On this part, we draw from Google’s personal analysis to current the top-of-the-shelf advert sizes per advert sort. Strive these out to maximise your advert efficiency.
Show Adverts
The 5 finest sizes for Show banner advertisements, according to Google are:
- Medium rectangle — 300 x 250
- Giant rectangle — 336 x 280
- Leaderboard — 728 x 90
- Half web page — 300 x 600
- Giant cell banner — 320 x 100
This data from Google checks out in the true world — the vast majority of consultants we spoke to cited the Medium rectangle and the Leaderboard as their best-performing advert sizes.
“The leaderboard (728×90) and medium rectangle advert (300×250) are the go-tos for grabbing consideration and securing these treasured click-throughs,” says Sudhir Khatwani, director of The Money Mongers, Inc.
App advertisements
All these advertisements have three facet ratios: Sq., Panorama, and Portrait. The really useful sizes by Google are (in pixels):
- 1200 x 1200 px
- 1200 x 628 px
- 1200 x 1500 px
Notice: App advertisements have a better file dimension restrict of 5MB. This lets you add artistic property at a better high quality than the usual 150KB.
Video advertisements
For video advertisements, the really useful decision is 1080p — that’s, full excessive definition or HD.
Your video advertisements could be:
- Sq. — 1080 x 1080 px
- Horizontal —1920 x 1080 px
- Vertical —1080 x 1920 px
The above are the Google-recommended sizing for every video advert sort.
By way of Facet ratio, Google recommends:
- 1:1 for sq.
- 16:9 for horizontal
- 9:16 for vertical
“For video advertisements, an ordinary facet ratio is 16:9, and sustaining that is very important for delivering optimum viewing,” says David Godlewski, CEO of Intelliverse.
“Deviating from the desired facet ratio can lead to visible distortion, which negatively impacts the advert’s look and effectiveness. It could possibly additionally result in an unprofessional presentation and deter viewers from participating with the content material or understanding the message.”
(Picture: HawkSEM)
Prime-performing Google Show banner advert sizes
There are numerous Show banners within the Google Show Community (GDN), these with the best click-through and conversion charges embody:
- Banner (468 x 60)
- Half banner (234 x 60)
- Cell banner (320 x 50)
- Vertical banner (120 x 240)
- Sq. (250 x 250)
- Small sq. (200 x 200)
- Small rectangle (180 x 150)
- Half web page (300 x 600)
- Giant rectangle (336 x 280)
- Skyscraper advert (120 x 600)
- Huge skyscraper (160 x 600)
- Medium rectangle (300 x 250)
- Portrait (300 x 1050)
- Billboard (970 x 250)
- Leaderboard (728 x 90)
- Giant leaderboard (970 x 90)
Leaderboard: 728 x 90
The leaderboard is likely one of the costliest advert sizes as a result of it’s efficient, and plenty of entrepreneurs need it.
A leaderboard advert is large and apparent on the prime of touchdown pages. So it’s extra prone to be seen by potential prospects.
(Picture: Audible screenshot)
Working with Apotheke, the leaderboard show and video advert codecs produced one of the best outcomes by way of conversions and ROAS.
Notice: There’s a cell leaderboard for cell units. Show promoting isn’t restricted to PCs alone.
Medium rectangle: 300 x 250
Medium rectangle is likely one of the hottest Google Show Adverts. PPC consultants take into account it to be a conversion-boosting advert dimension.
(Picture: Moosend screenshot)
Giant cell banner: 320 x 100
The massive cell banner is used for cell advertisements, changing the 320 x 50 cell banner as a preferred advert alternative Possible as a result of smartphone screens elevated, together with their utilization charges.
Half web page: 300 x 600px
A half-page advert takes up a good portion of the webpage. It’s appropriate for model consciousness campaigns the place the message must be entrance and middle.
Giant rectangle: 336 x 280
“The scale of your advert can considerably impression load occasions, and it’s essential to prioritize fast loading to stop customers from abandoning the web page whereas ready for the advert to load,” explains David Bitton, co-founder and CMO at DoorLoop.
“Customers usually tend to go away a web page if they’ve to attend too lengthy for an advert to load,” he provides.
To extend web page speeds, you may:
- Optimize picture and media recordsdata for the net
- Use environment friendly coding
- Make use of content material supply networks (CDNs) for sooner content material supply
Bitton additionally notes that you must strike a stability between eye-catching visuals and quick load occasions.
“Keep away from utilizing extreme colours and media that may bloat the advert’s file dimension,” continues Bitton. “Streamline the design to incorporate important parts that convey the message successfully.”
How to decide on the precise Google Show Advert dimension
Though Google advert sizes are rudimentary, there are elements to think about when choosing the proper advert dimension(s). To pick out one of the best Show Advert dimension on your marketing campaign, you should:
- Know your business
- Finances accordingly
- Take into account your advert aims
Know your business
Some industries are extra suited to sure advert sizes than others. For instance, if you happen to’re promoting footwear, you could need to use a bigger advert dimension so that folks can see the product clearly.
Finances accordingly
Bigger advert sizes could be dearer, so issue that into your funds when deciding.
“Usually, the larger sizes may need you digging a bit deeper into your pockets, because of their standout positions,” says Khatwani.
“However belief me, zeroing in on the sizes which have a knack for performing effectively generally is a actual cost-saver within the grand scheme of issues.”
Take into account your advert aims
“When selecting the proper advert dimension, it’s essential to align it together with your marketing campaign objectives,” advises Mary Smith, founding father of Vowness, and marriage ceremony planner with over 10 years of expertise in advertising and marketing her model.
She says it’s higher to make use of massiver advert sizes like 300×250 or 336×280 to extend model consciousness and engagement since they’ve higher visibility on net pages.
“Nonetheless, in case your important goal is generating clicks or conversions, responsive advertisements that modify seamlessly to completely different display sizes provide a constant consumer expertise and are price contemplating,” explains Smith.
In abstract, choosing the proper Google Show Advert dimension is a straightforward and data-powered affair. In-depth information of what you are promoting makes the job simpler.
Our proprietary software program, ConversionIQ integrates with Google Adverts and has AI predictive capabilities to cut back advert spend, whereas drastically enhancing conversions.
Testing the efficiency of various advert sizes
Testing helps to pinpoint the precise Google advert dimension. No Google Ads campaign could be efficient long-term with out testing and iterations.
At HawkSEM, we run small and enormous show campaigns and use many, if not all, Show Advert sizes.
We discovered {that a} complete method with A/B testing, conversion monitoring, lead high quality scoring, and ROAS evaluation is essential to establishing a profitable Show Advert marketing campaign.
A/B assessments
“When you’re not sure what dimension will work finest on your viewers and objectives, run an A/B check to see what performs superior,” Christy Pyrz, CMO of Paradigm Peptides, which helps individuals obtain wholesome dwelling.
An A/B check compares two variations of an advert to see which one performs higher. For instance, you may check the Giant rectangle (336 x 280) in opposition to the Medium rectangle (300 x 250) to see which performs finest.
Key efficiency metrics
“Analyze key efficiency metrics, comparable to click-through charge, conversion charge, and return on advert spend for every advert dimension,” says Pyrz.
“From there, you may decide what’s performing one of the best and proceed to make use of these sizes shifting ahead.”
Right here’s a more in-depth take a look at every metric:
- Conversion monitoring: Tracks how many individuals take a desired motion after clicking in your advert. For instance, monitoring how many individuals join your electronic mail record or make a purchase order.
- Click on-through charge (CTR): Conversion charge is the share of customers who take the specified motion after clicking on an advert. Bigger advertisements have a tendency to supply increased CTRs than smaller advertisements. It’s because they’re extra seen and subsequently extra prone to be clicked on.
- ROAS evaluation: Return on advert spend, ROAS, is an important metric in Google Adverts advertising and marketing. Measure your ROAS by dividing the full income generated by your advertisements by the full value of your advert campaigns. Do that individually for a number of advert sizes to see which yields the best returns.
Optimization
Overview and optimize your advert sizes primarily based on efficiency knowledge.
“We purpose for statistical significance and ROI,” says Sam Yadegar, co-founder and CEO of HawkSEM, who has a long time of expertise working profitable PPC campaigns.
“For instance, let’s say the shopper’s objective is a $100 CPA. We’d arrange bidding and A/B testing the place we get sufficient visitors to substantiate whether or not or not advertisements are performing. Within the case of $100 CPA, $500 will often be sufficient to find out winners, losers, and the Adverts that want refining.”
The takeaway
At first look, Google advert sizes could look like a troublesome nut to crack. Fortunately, there’s authentic analysis from Google that reveals one of the best choices to choose.
“Like every little thing else, we take a holistic method to this,” says Yadegar.
“We usually see Show Adverts work one of the best for remarketing campaigns. The scale and sort of advertisements will range primarily based on objectives, target market, and messaging. Nonetheless, all advertisements and sizes ought to be A/B examined to make sure a data-driven method.”
If somebody tells you there’s an best possible dimension, they’re mistaken, each viewers will work together otherwise with every advert sort, so use knowledge to drive your selections.
PPC marketing isn’t mastered in a day. When you really feel overwhelmed or strapped for time, go away it to the web optimization consultants at HawkSEM. We’ll decide and check the precise advert sizes, and in addition handle your whole PPC marketing campaign. Request a free consultation to study extra.
This submit has been up to date and was initially revealed in December 2023.
Cheat sheet: Google Advert sizes
Show advertisements
Picture advertisements
- 300 x 100
- 750 x 300
- 750 x 200
- 750 x 100
- 950 x 90
- 88 x 31
- 220 x 90
- 300 x 31
- 980 x 90
- 240 x 133
- 200 x 446
- 292 x 30
- 960 x 90
- 970 x 66
- 300 x 57
- 120 x 60
- 320 x 400
- 600 x 314
- 468 x 60
- 728 x 90
- 250 x 250
- 200 x 200
- 336 x 280
- 300 x 250
- 120 x 600
- 160 x 600
- 320 x 50
- 320 x 100
- 300 x 50
- 425 x 600
- 300 x 600
- 970 x 90
- 240 x 400
- 980 x 120
- 930 x 180
- 250 x 360
- 580 x 400
- 300 x 1050
- 480 x 320
- 320 x 480
- 768 x 1024
- 1024 x 768
- 480 x 32
- 1024 x 90
- 970 x 250
- 375 x 50
- 414 x 736
- 736 x 414
Responsive show advert (picture)
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 300 x 300px
Responsive show advert (brand)
- Facet ratio of 1:1 and minimal decision of 128 x 128px
- Facet ratio of 4:1 and minimal decision of 512 x 128px
App advertisements
App set up advert
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- 320 x 50
- 320 x 100
- 468 x 60
- 728 x 90
- 200 x 200
- 336 x 280
- 300 x 250
- 120 x 600
- 160 x 600
- 300 x 600
- 970 x 90
- 980 x 120
- 930 x 180
- 250 x 360
- 580 x 400
- 240 x 400
- 425 x 600
- 300 x 1050
- 480 x 320
- 480 x 32
- 768 x 1024
- 1024 x 90
- 1024 x 768
- 300 x 50
- 320 x 480
- 970 x 250
- 375 x 50
- 414 x 736
- 736 x 414
- 250 x 250
Picture app set up advert
- 468 x 60
- 728 x 90
- 250 x 250
- 200 x 200
- 336 x 280
- 300 x 250
- 120 x 600
- 160 x 600
- 320 x 50
- 320 x 100
- 300 x 50
- 425 x 600
- 300 x 600
- 970 x 90
- 240 x 400
- 980 x 120
- 930 x 180
- 250 x 360
- 580 x 400
- 300 x 1050
- 480 x 320
- 320 x 480
- 768 x 1024
- 1024 x 768
- 480 x 32
- 1024 x 90
- 970 x 250
- 375 x 50
- 414 x 736
- 736 x 414
App advert for installs
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- 320 x 50
- 320 x 100
- 468 x 60
- 728 x 90
- 200 x 200
- 336 x 280
- 300 x 250
- 120 x 600
- 160 x 600
- 300 x 600
- 970 x 90
- 980 x 120
- 930 x 180
- 250 x 360
- 580 x 400
- 240 x 400
- 425 x 600
- 300 x 1050
- 480 x 320
- 480 x 32
- 768 x 1024
- 1024 x 90
- 1024 x 768
- 300 x 50
- 320 x 480
- 970 x 250
- 375 x 50
- 414 x 736
- 736 x 414
- 250 x 250
App advert for engagement
- 300 x 250
- 320 x 50
- 320 x 480
- 480 x 320
- 1200 x 628
Video advertisements
TrueView In-stream, bumper video advert, and non-skippable video advert (banner)
Outstream advertisements (brand)
- Any 1:1 ratio
- Any decision between 1×1 and 1024 x 1024px
Native advertisements
Picture sizes
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 314 x 314px
Emblem codecs
- Facet ratio of 1:1 and minimal decision of 116 x 116px
Discovery advertisements
Discovery advert (picture)
- Facet ratio of 1.91:1 and minimal decision of 600 x 314px
- Facet ratio of 1:1 and minimal decision of 300 x 300px
Discovery advert (brand)
- Facet ratio of 1:1, minimal decision of 128 x 128px
Discovery carousel advert (picture)
- Facet ratio of 1.91:1, minimal decision of 600 x 314px
Discovery carousel advert (sq. picture)
- Facet ratio of 1:1, minimal decision of 300 x 300px
Discovery carousel advert (brand)
- Facet ratio of 1:1, minimal decision of 128 x 128px
Gmail picture advert (picture)
- Any decision within the vary between 300 x 650px and 300 x 1000px
Gmail picture advert (brand)
Gmail advert (picture)
- Panorama ratio of 1.91:1, minimal decision of 600 x 314px
- Sq. ratio of 1:1, minimal decision of 300 x 300px
Gmail advert (brand)
- Sq. ratio of 1:1, minimal decision of 144 x 144px
Gmail advert (header)
- Any ratio between 3:1 and 5:1
- Minimal decision 300 x 100px
Gmail advert (catalog picture)
- Facet ratio of 1:1 and minimal decision of 300 x 300px
