Amazon Advertisements at present unveiled new generative AI options aimed toward serving to advertisers create extra participating video and picture content material.
- The instruments embrace Video generator and dwell picture capabilities, each presently in beta for choose U.S. advertisers.
Why we care. Time and price are huge challenges in terms of creating good high quality video content material for campaigns. These AI-powered instruments handle these key challenges.
By the numbers.
- 89% of shoppers need to see extra movies from manufacturers in 2024, based on a Wyzowl study.
- Companies cite lack of time and price as the highest limitations to video advertising.
The way it works.
- Video generator creates customized video content material in minutes utilizing a single product picture.
- Reside picture permits manufacturers to provide brief, animated marketing campaign photographs shortly.
What they’re saying. “Video generator is one other significant innovation that leverages generative AI to encourage creativity and ship extra worth for each advertisers and consumers,” stated Jay Richman, VP of product and know-how for Amazon Advertisements.
Between the traces. These tools are a part of Amazon’s rising suite of generative AI options much like how all different tech giants proceed to lean into extra AI options.
What’s subsequent. Amazon plans to refine these options based mostly on beta advertiser suggestions earlier than a wider launch.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech aspect.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPCChat Roundup.
She can be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
