Danny Sullivan, the Google Search Liaison, has been interviewed once more – this time by Alyeda Solis. It’s fairly just like my interview with Google’s Search Liason, however this one is recorded and out there for everybody to observe.
It’s about 45 minutes lengthy, however I do know one of many issues folks actually wished from my interview was it to be recorded. It was not, I wished it to be, however it was not. So now you’ve got this one, recorded, so you’ll be able to see all of it.
Right here is the video of the interview:
Listed here are my sloppy notes:
- Huge manufacturers aren’t getting a lift
- However there’s a sense that that is occurring
- Google doesn’t need solely large manufacturers to rank properly and Google is doing issues for smaller websites
- The core is about having essentially the most helpful, useful and related data
- General, issues are going properly however there are circumstances the place Google can enhance on
- Sullivan advisable small companies that shouldn’t have a acknowledged model, to work on that. However not as a result of Google has a model rating sign however as a result of it would assist not directly.
- Scaled content material abuse and the way it applies to giant and small websites
- Google’s rating adjustments can take time, so for Google to enhance stuff, it’s going to take time.
- Google wants to verify the search outcomes are good as a result of in the event that they don’t, folks will use Google much less.
- UGC; Reddit, Quora, and so forth and what’s up with the visibility Google is giving these gamers.
- Sullivan gave an instance of the place UGC content material might be superb and there’s worth there.
- Google needs to indicate UGC solely when it’s related and useful
- However, sure, there are examples of when Google reveals UGC content material and it’s not the very best expertise.
- Generic content material advertising and marketing is stuff most individuals don’t want, and content material entrepreneurs know what that’s.
- However sure, there are content material creators which can be doing nice stuff and Google must do higher with that.
- I’m sorry it’s taking us longer to get there, Sullivan mentioned.
- Google AI Overviews dialogue
- Sullivan doesn’t have a very good reply on why AI Overviews don’t present in Search Console outdoors of it being new and it could change.
- He brings up how SEOs need featured snippets and they’ll need AI Overviews
- Internally Google calls them AIOs
- Way forward for Search? He has no thought outdoors of every thing will change and is at all times altering.
- search engine optimization just isn’t dying. search engine optimization is about serving to customers entry the knowledge you’ve got, it doesn’t matter what platform.
- Having constructive suggestions is beneficial and he can use it to carry again to the workforce. However he hears all of the suggestions and calls out the websites hit by HCU.
Aleyda wrote on X, I had the nice alternative to interview Google’s Search Liaison, Danny Sullivan to learn the way he sees the Huge Model and UGC Challenges from the most recent updates and what Google is doing about them, the state of AI Overviews, how they’re being examined and their future; what to anticipate subsequent in Search and search engine optimization, and way more! Thanks a lot to Danny for his time and openness for the laid again interview! It was an incredible dialog that gave a extra in-depth take a look at how he and Google see lots of the key present search engine optimization challenges, traits and future.”
What are your takes?
Discussion board dialogue at X.
