After you have confirmed an account sync between Google Adverts and Google Analytics, and are utilizing auto tagging for URLs, the Search Queries report will grow to be a beneficial knowledge mining instrument. This report is discovered inside Google Analytics however is particular to the Google CPC site visitors generated by Google Adverts.
It reveals the precise search queries that resulted in a show of your Google Adverts. That knowledge helps outline consumer habits as a result of it signifies precisely how customers are trying to find your services or products. Leverage this perception to refine key phrase lists, replace messaging and create extra focused content material.