Best Influencer Marketing Strategies For Virtual Reality (VR) & Augmented Reality (AR) Experiences

Finest Influencer Advertising Methods for AR/VR Experiences

Influencer advertising has entered a brand new frontier with the rise of Digital Actuality (VR) and Augmented Actuality (AR), providing manufacturers unprecedented alternatives to have interaction customers in immersive and interactive methods. From digital try-ons to gamified experiences, manufacturers are discovering artistic methods to merge tech innovation with influencer storytelling to spice up engagement, drive gross sales, and construct lasting emotional connections. Let’s dive into among the greatest methods for leveraging VR and AR in influencer advertising and the way real-world examples deliver these methods to life.

1. Scaling World Engagement for AR/VR Manufacturers with All the time-On Influencer Methods 

2. Leveraging Mid-Tier Influencers to Drive Engagement

3. Utilizing Influencer-Led Storytelling to Drive AR/VR Engagement and Acquisition

Influencer-driven campaigns thrive once they faucet into genuine, relatable storytelling that resonates with a focused viewers. For AR/VR manufacturers, crafting narratives that talk to the non-public experiences of customers is a robust approach to generate curiosity and engagement.

The secret’s to construct content material that feels private, relatable, and shareable—particularly when paired with influencers who embody the model’s values and join deeply with their followers.

Pokémon GO’s #CatchYours marketing campaign used storytelling because the core component to drive consumer engagement and acquisition in the course of the pandemic. By figuring out Gen Z females because the target market, the marketing campaign leveraged influencers from throughout the globe—Australia, Brazil, Chile, and the US—who authentically linked with their communities. These influencers labored with native creators to seize their distinctive experiences with the sport, showcasing the AR magic of Pokémon GO in relatable, culturally related methods.

4. Blurring the Traces Between Digital and Actual By way of Influencer-Pushed Immersive Experiences

For AR/VR manufacturers seeking to interact audiences on a deeper stage, the important thing lies in seamlessly merging the digital world with actuality. As a substitute of merely showcasing the tech, the technique entails crafting experiences that permit influencers to actively immerse their followers in these digital realms. It’s about creating narratives that unfold each nearly and bodily, drawing individuals right into a story they’ll expertise firsthand.

By leveraging AR or VR tech in real-world environments, influencers can showcase the true potential of those immersive applied sciences, making the expertise relatable and tangible. This method faucets into the ability of experience-driven content material, the place influencers don’t simply discuss in regards to the product—they stay it, breathe it, and invite their audiences to do the identical.

An modern instance of this technique in motion got here from the RAID: Shadow Legends marketing campaign. As a substitute of pulling gamers right into a purely digital world, the model introduced its journey immediately into the true world via an augmented actuality expertise. Gamers, armed with solely their in-game IDs, might use their telephones to open a portal into the sport’s universe and embark on an AR quest to discover a hidden dragon egg.

5. Leverage Influencers for Genuine Product Demos that Drive Motion

Overlook dry tutorials—right now’s AR/VR merchandise shine brightest when influencers present their audiences how they really work. The magic occurs when these influencers put the product via its paces in actual, on a regular basis conditions, offering real, on-the-ground demos that spotlight the product’s true worth.

A key technique right here is letting influencers exhibit options naturally with out the stress of good, scripted performances. Whether or not it is testing the machine in motion or strolling followers via how they use it day by day, product demos ought to really feel genuine, not like a gross sales pitch. It’s about letting their followers see the product come to life, giving them an actual sense of what to anticipate once they strive it themselves.

For AR/VR manufacturers, these demos are a possibility to break down the complicated and make the tech really feel accessible, simple, and—most significantly—price investing in.

Take Apple Imaginative and prescient Professional, as an illustration. Influencers like Casey Neistat and Zac Alsop turned product demos into real-life content material that resonated with their audiences. Casey hit the streets of Manhattan, electrical skateboard in tow, giving his followers an up-close look on the Imaginative and prescient Professional’s capabilities as he effortlessly used it in a dynamic atmosphere.

Equally, Zac posted a playful, relatable Instagram video of him strolling his robodog, all whereas carrying the headset, making the expertise really feel pure and a part of on a regular basis life. These demos didn’t simply exhibit the product—they introduced it to life for tens of millions of viewers, racking up 4 million views for Casey and 120K likes for Zac.

6. Crafting Genuine, Interactive “First-Impression” Experiences with Influencers

Creating genuine, interactive experiences is vital when introducing AR/VR merchandise to the market, particularly within the early levels of launch. The first impression issues—it isn’t simply in regards to the product itself however about the way you invite your viewers to expertise it. On this case, influencers are the right companions to information customers via that preliminary expertise.

The technique is to leverage influencers to create interactive, first-hand encounters along with your product—whether or not it’s AR filters, product demos, or digital worlds. The purpose is to make the expertise really feel private, immersive, and hands-on. This method ensures the product is not only promoted, however actively skilled by the viewers in a manner that’s participating, shareable, and memorable.

As a substitute of a easy demo or tutorial, you’re permitting your influencers to construct interactive worlds that present a deeper connection between their followers and the product. These worlds aren’t simply enjoyable—they provide followers a style of the product in a manner that feels actual and first-person. This may very well be via AR filters, VR worlds, or stay digital interactions.

Let’s break it down by  Garnier’s #GarnierVitC marketing campaign to advertise its new Vitamin C Glow Increase Night time Serum. As a substitute of merely counting on influencers to advertise the product via fundamental content material, Garnier created a customized AR filter that allowed customers to step into an immersive “Vitaverse”, a serene, futuristic spa-like world that introduced the serum’s advantages to life.

This was not a standard product demo. Influencers like @kristiinesloth and @jenniesofie didn’t simply publish static photographs of the product; they led their audiences into this interactive world. By utilizing the AR filter, followers might discover totally different facets of the product, switching between evening and day modes to visually perceive how the serum works at totally different instances of day.

This was a first-impression technique in motion—moderately than simply telling followers what the serum does, Garnier allowed them to expertise it. The influencers grew to become guides on this digital area, serving to followers join with the product in a private, dynamic manner.

The Way forward for Influencer Advertising is Immersive