Google will make Show & Video 360’s immediate stories accessible by means of the Bid Supervisor API over the following few months as a part of a migration from offline reporting.
The large change. As soon as a companion is migrated, immediate stories shall be included in responses from the queries.checklist API endpoint.
Why we care. Prompt stories present advertisers with real-time or close to real-time reporting information, versus ready for offline/batch stories. This permits for extra well timed evaluation and optimizations.
What’s taking place.
- Present normal, attain, YouTube, and URA stories will solely be out there beneath the Prompt Reporting tab, with similar question/report IDs.
- Any new normal, attain, YouTube, and URA stories have to be constructed beneath the Prompt Reporting tab.
- The migration will occur in batches by companion over the approaching months, with all stories for a companion migrating directly.
Context. This follows Google’s beforehand introduced transfer emigrate sure report sorts to immediate reporting for quicker information entry.
Assist.
The large image. The API integration permits advertisers to programmatically entry DV360’s real-time reporting information for analytics and optimizations.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, shopper and advertising and marketing tech aspect.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with among the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
